Zach Hesterberg

Jesus | Married | Foodie | Bourbon | Nashville | Growth Marketing

[Zach Hesterberg @ZachHesterberg]

Life is too short to live our years on repeat.

Let's challenge ourselves more.

Do hard things.

Evolve. Grow. Develop.

[Zach Hesterberg @ZachHesterberg]

Sorry to the lead gen guys out there;
But your clients don't need you.

Getting leads is easy.
Getting them to book calls is more important.
But closing deals from cold traffic is most important.

[Zach Hesterberg @ZachHesterberg]

Hot take;

Learn sales before buying leads.

And '80% close rate on referrals' doesn't count as being good at sales 🥴

[Zach Hesterberg @ZachHesterberg]

@NReed253 Appreciate it man!

[Zach Hesterberg @ZachHesterberg]

I used to go to a local exotic dealership in college & dream of buying a car from a place like that some day.

Currently buying a vehicle that I found online..

By happenstance, it's sold by that exact dealer I used to go to in college.

Pretty neat how life comes full circle.

[Zach Hesterberg @ZachHesterberg]

@NReed253 Audi RSQ8!

[Zach Hesterberg @ZachHesterberg]

It doesn't matter how low your cost per lead or cost per appointment is, if deals aren't being closed.

Dollars in - Dollars out.

Those are the two most meaningful numbers in direct response marketing at the end of the day.

[Zach Hesterberg @ZachHesterberg]

@nicktheriot_ Facts. Literally have had a couple clients tell me the only reason they signed on was because my conviction in our process and results was so high.

[Zach Hesterberg @ZachHesterberg]

1. Create Offer
2. Get Leads
3. Set Appointments
4. Close Deals
5. Deliver Service

Each of these are completely different skills.

Being decent at each is all that's necessary when starting.

But mastery of each one is necessary to truly scale. 📈

[Zach Hesterberg @ZachHesterberg]

Launched ads for this offer last week.
💸 1.6k ad spend so far
📅 22 Calls Booked @ $72.72/each

(all to a cold, VERY niche audience btw)

Don't settle for 5-10% call booking rates.

Your bare minimum should be 20%

[Zach Hesterberg @ZachHesterberg]

@nicktheriot_ Lost it but found it again 30 days later 😂

[Zach Hesterberg @ZachHesterberg]

It’s possible to have an ALL STAR team member,

But if they’re in the wrong position,

You’d never see their true talents..

[Zach Hesterberg @ZachHesterberg]

Something irreplaceable about the energy in college town coffee shops.

No suits or awkward business meetings.

Just young creatives working diligently towards their future.

[Zach Hesterberg @ZachHesterberg]

If you get your best ideas in the shower or right before bed, that's a sign you're likely NOT taking enough time to set aside distractions & strategically think or plan.

[Zach Hesterberg @ZachHesterberg]

You can tell a lot about someone by the amount of losses or failures they can endure.

[Zach Hesterberg @ZachHesterberg]

Life is too short to live cautiously.
Do something different this week.
Make a scary investment.
Do something silly.
Have some fun.

[Zach Hesterberg @ZachHesterberg]

A stranger on IG angrily informed me today that I’m the reason markets are down.

There we have it, folks!

Gonna go make some calls -

Markets should be back up & thriving in no time. 🇺🇸

[Zach Hesterberg @ZachHesterberg]

@EricProfits @Delta Way to share some positivity! Airlines are having a tough time right now to say the least. Just had an incredibly smooth experience myself with @SouthwestAir down to Cancun last week. BNA-CUN.

[Zach Hesterberg @ZachHesterberg]

The degree to which you can articulate a problem,
Is the degree to which you can find the right solution.

Find attribution first in order to optimize/fix anything moving forward.

[Zach Hesterberg @ZachHesterberg]

Doesn’t matter where you’re from,
Or where you’re at in life.

It’s your decision what standards you’re setting for yourself,

And what boundaries you are (& aren’t) willing to cross while pursuing said standards.