Zack Gideon

Founder @ Shoreline Lifecycle | Fractional CRM + Lifecycle Marketing | Martech + AI | Automation + Personalization. Hiker, Photographer, Outdoors guy.

[Zack Gideon @ZackGideon]

Why AI content strategies need to focus on tasks not transactions | MarTech https://t.co/2MEm8kiIda #MarketingStrategy #aimarketing #EmailMarketing #ContentMarketing

[Zack Gideon @ZackGideon]

Every 6 months marketing teams should be running a full tech stack audit. Good read → Is your martech evaluation process still stuck in a pre-AI world? | MarTech https://t.co/dMiHAkXz5a #techstack #martech #EmailMarketing #emailmigrationtools @MarTechConf

[Zack Gideon @ZackGideon]

New Integration: Omnisend + Triple Whale Integration for Unified Analytics @triplewhale @omnisend https://t.co/icvqBH1bEb #CRM #email #Analytics #Marketing #MarTech #MarketingStrategy

[Zack Gideon @ZackGideon]

@yojimmykim Some of the best branding out there!

[Zack Gideon @ZackGideon]

Good Article → How AI Tools Personalize D2C Email Journeys https://t.co/D0jQM2TUQS #email #marketing #AIMarketing #d2c #ecomm #crm

[Zack Gideon @ZackGideon]

AI Segmentation in ESPs @CustomerIO & @Iterable Lead the Way https://t.co/aTGY1nvzkQ #email #sms #AIMarketing

[Zack Gideon @ZackGideon]

@drewfallon12 What if there's an angle where it's so bad people might actually read it? Is there a site that compiles these or an X account?

[Zack Gideon @ZackGideon]

@RyanHoliday Glad I'm Swiss

[Zack Gideon @ZackGideon]

@j_bertho @Moz Looks like he's having a blast!

[Zack Gideon @ZackGideon]

@jasonnmyers @omnisend They're a good ESP too!

[Zack Gideon @ZackGideon]

@drewfallon12 This is a good question. 😁😆

[Zack Gideon @ZackGideon]

@resend Why not?

[Zack Gideon @ZackGideon]

@yojimmykim It's amazing what happens when you listen to your customers!

[Zack Gideon @ZackGideon]

@polar_sh Building a new hubspot CRM currently. Good times!

[Zack Gideon @ZackGideon]

One solution to the growing confusion around emerging martech is to hire a 3rd party tech/marketing expert to audit your stack and marketing strategy every 6 months or less. It makes such a difference. https://t.co/bC5AzTapIo #martech #Marketing #CRM #EmailMarketing

[Zack Gideon @ZackGideon]

@thedanielokon @BlackCrowAI can help with this

[Zack Gideon @ZackGideon]

One of the best transactional ESP's just leveled up. Congrats @resend!! https://t.co/Qe0Aslzv9D. #EmailMarketing #crm #ai #marketing #developer

[Zack Gideon @ZackGideon]

@resend Leveling up. Nice

[Zack Gideon @ZackGideon]

@yojimmykim Or the layout, if click rate is low and new copy isn't helping shorten your email. Don't design emails like landing pages!

[Zack Gideon @ZackGideon]

Congrats to @clay_gtm!! confirms it closed $100M round at $3.1B valuation https://t.co/2lO8mvUocg via @techcrunch #funding #ai #news #EmailMarketing