Matthew Barksdale

I am a father, husband and president of - ZAG FIRST brings digital marketing expertise and bandwidth to help your business thrive.

[Matthew Barksdale @ZagFirst]

Digital-First, The New Normal

https://t.co/cWpf8nePed

[Matthew Barksdale @ZagFirst]

"In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead."

https://t.co/VugkwQn9KZ

[Matthew Barksdale @ZagFirst]

Ease of choice.
Ease of use.
Ease of mind.

Better to compete on those rather than price or features and benefits. If you really want to differentiate, think in terms of ease.

https://t.co/24o1HFN4JT

[Matthew Barksdale @ZagFirst]

The bottom line is that if you are B2B, you need to be paying attention to what is happening in the marketing B2C world - B2B and B2C are far from the same, but there are learnings ...
https://t.co/IRbltvtbkY

[Matthew Barksdale @ZagFirst]

Now that most of the country is working from home, it is now more important than ever to focus on staying productive.
https://t.co/mp0k5mx4J1

[Matthew Barksdale @ZagFirst]

Pretty good list - best tips on the list - the two best tips are Identify Personas and Repurpose Content. Measurement is really important, but need to think about what is most important to your org and focus on that.

https://t.co/OLzxJaJaE9

[Matthew Barksdale @ZagFirst]

If you have been thinking about how to leverage digital marketing, now is the time. If you need help thinking through it, we can help.
https://t.co/jJhtJPBWJD

[Matthew Barksdale @ZagFirst]

B2B (business to business) marketing requires a unique set of digital marketing tactics. Find out more: https://t.co/zo4P3EZID8

[Matthew Barksdale @ZagFirst]

Chatbots, which can interact with people 24/7 on chat apps like Facebook messenger, might be the next big step in digital marketing. Check out this cool infographic to learn more: https://t.co/borVErikjA

[Matthew Barksdale @ZagFirst]

Writing marketing copy that flows well and sounds natural can be one of the hardest parts of creating your brand image. Here are a few tips: https://t.co/3xBiGcNk1J

[Matthew Barksdale @ZagFirst]

"Digital marketing" and "traditional marketing" have become increasingly integrated as digital marketing tools improve. Find out how to balance digital and traditional techniques: https://t.co/EBv8MHq51w

[Matthew Barksdale @ZagFirst]

TV advertising is an important part of digital marketing, and has changed drastically in the last few years. Find out more: https://t.co/a8SPeGbzbG

[Matthew Barksdale @ZagFirst]

Often, marketing strategy revolves around the product--its attributes and its advantages. But does it make more strategic sense to center a marketing strategy around a consumer instead? Find out more in this article: https://t.co/n1zfFvlBq2

[Matthew Barksdale @ZagFirst]

There are so many tools available for digital marketers that it can be tough to figure out which ones are the best. Check out this great infographic about the 15 essential digital marketing tools: https://t.co/d9RNcp3jyu

[Matthew Barksdale @ZagFirst]

VPNs, or virtual private networks, can have an important effect on SEO, web design, and other aspects of digital marketing. Find out more: https://t.co/HaSs9cKNxV

[Matthew Barksdale @ZagFirst]

Hashtags are an important part of a digital marketing social media strategy. Check out this article for a few best practices: https://t.co/0GiUKuRNW2

[Matthew Barksdale @ZagFirst]

As the new year gets underway, check out this article to find out how you can adapt your digital marketing strategy for 2019: https://t.co/ycIr1Lj6lE

[Matthew Barksdale @ZagFirst]

Podcasts have become increasingly popular over the last several years. Find out how to incorporate podcasts in your digital marketing strategy: https://t.co/Upp4xPfjfn

[Matthew Barksdale @ZagFirst]

Digital marketing trends change so quickly that it's easy to harbor misconceptions about the best strategies and approaches. Check out this article which debunks 5 common marketing myths: https://t.co/3x2fcoBiOw

[Matthew Barksdale @ZagFirst]

Guest blog posting has long been a strategy to boost SEO. Find out how this trend has changed over the years: https://t.co/4QfcCZQmBf