Zayne D'Crus

Communications strategy, content marketing, storytelling. Views my own.

[Zayne D'Crus @ZayneReads]

I write stories about nicer people than me #badlyexplainyourjob

[Ad Professor @The_AdProfessor]

10 creative ads I've collected this week:

1. New Balance

[Nyadol (nyadolnyuon on Threads) Nyuon OAM @NyadolNyuon]

Thread:

Unlike mainstream commentators, I don't think there is anything the 'Yes Campaign' could have done to win the No voters. You can provide someone with information but can't lead them to judgement.

No voters knew what they wanted. No point questioning their choice.

[Ad Professor @The_AdProfessor]

The Economist has the most underrated marketing of all time.

The 13 best ads:

[Zayne D'Crus @ZayneReads]

Wow, The Australian’s really pushing every right-wing button today. 🙄

[Zayne D'Crus @ZayneReads]

@EngagingDev Thanks :) I’m looking forward to this series.

[Nyadol (nyadolnyuon on Threads) Nyuon OAM @NyadolNyuon]

Racist on Twitter: You said X, prove it.

Me: No thank you. I am not interested in the job of research assistant to racist.

[Zayne D'Crus @ZayneReads]

Just reading @climatecouncil’s 10 Climate Gamechangers report and LOVING the thoughtful framing of every sentence.
https://t.co/zb6EHvuiqf

[Zayne D'Crus @ZayneReads]

Incredible work from groups like @gsnv_info, @swanaus, @NiemannPickOz, @OfficialTASCA and so many others.

[Zayne D'Crus @ZayneReads]

This is a heartstopper of an episode. Please watch, especially if you work with people with a #RareDisease.

[Zayne D'Crus @ZayneReads]

This series will warm your heart and break it a bit, too. I can’t wait for you to see it. Follow @MelbGenomics for new episodes.

[Zayne D'Crus @ZayneReads]

@FlavienHamon We ate ALL the ham. And the paella. And then we went to Portugal and did it again. And now we’re in Iceland and may have eaten a puffin 🙊

[Zayne D'Crus @ZayneReads]

I believe I’ve heard you say this, @FlavienHamon 😉

[Jon-Stephen Stansel @jsstansel]

If you’re a social media manager, at some point in your career you’ve looked your boss in the eye and said with all sincerity, “Yeah, I don’t know why that happened. Facebook’s being weird today.”

[Ronni🧂Salt-WhoWroteGunnawahYeahThatOne @RonniSalt]

Well now.

I wrote an article for the @shot_au where I analysed Peter Dutton 2:0 and the newly relaunched Liberal party and I tried very hard to be kind and fair and not at all snarky.

I failed.

https://t.co/59CfmB9jOF

[Zayne D'Crus @ZayneReads]

@genome_gov I love this, but also, it’s creepy as hell 😂

[Zayne D'Crus @ZayneReads]

Congrats on the International Service Award, @jess_letch! You always did do the best work and tell the best stories.

[Australian Red Cross @RedCrossAU]

"We need to continue to support everybody with the same amount of heart that we have in Ukraine." International aid worker Jess Letch talks about her career helping people in need across the globe.  https://t.co/UBkxGPnCTT @ifrc @marozzi_m

[R/GA @RGA]

If a tree falls in the forest and no one besides the social team posting organic falling-tree content is around to hear it, does it still make a sound?

[Zayne D'Crus @ZayneReads]

A complex and important program, presented in 30 seconds. We get stuff done here 😊

[National Human Genome Research Institute @genome_gov]

The Human Genome Project finished drafting the first nearly complete human genome sequence in 2003. It was about 92% complete, with over 150,000 gaps of DNA left to be sequenced. Now, the #T2T consortium has finished sequencing that last 8%! https://t.co/zZBpKbDKHd

[R/GA @RGA]

What if we kissed at the intersection of proprietary data solutions and actionable insights