Everybody is raving about the brand design from @Quartr_App. These two images are my favorites.
I discussed this with my designer friend, and he figured out why this works.
It’s witty, but graphically quite simple. Founders and executives want impactful communications or imagery but often end up pushing their designers to make things too complex instead.
Good creatives are about editing, cutting down everything that doesn't have to be there, until the raw meaning is all that's left.
The same applies to all aspects of branding, including communications, PR, marketing, and design. Stripe has great comms, few people can copy them right, because most don't understand why they work.
Most content is equivalent to claiming to be a "leading company with a breakthrough product." Nobody cares.
What's curious about Quartr:
1. They aren't new, started it in 2020
2. Four co-founders are from finance/investment, one is a brand strategist (it shows)
I presume it's Oliver Hamrin who's largely responsible for their content. Doesn't seem to have an X account at all. Deleted past entries on his LinkedIn (studied until 2014, founded Quartr in 2020).
A photographer in southern Spain captured what is believed to be the first-ever white Iberian lynx, a leucistic big cat so rare it seems almost mythical. Already one of the world’s rarest cats, the Iberian lynx was pulled back from the brink of extinction after its population fell below 100 two decades ago.
When asked why they’re interested in conservatism, some students who hoped to write for the Stanford Review “mentioned the riots that had destabilized American cities in 2020. Several mentioned COVID lockdowns and having to do school online. They told me about cancel culture among their peers. Underlying all this was a sense that the progressivism crowding the halls of their high schools was stifling. In that environment, questioning ideas seemed dangerous—and alluring. Preachy, judgmental authority has never sat well with young people. The young people of today see that authority in the establishment left, not the right.”
“If you want to know where the real political energy is on campuses, it’s on the right.”
“At Stanford, the conservative culture was full of diversity and contradiction. The [Stanford] Review staff included MAGA diehards, traditional Catholics, anti-Trump neoconservatives, isolationists, anti-identity-politics liberals, Luddites, and (in my case) techno-capitalists, all challenging one another’s ideas.”
“What’s driving [the conservative movement at Stanford]…is a hunger for discourse.