Many businesses are posting regularly on their websites and social media, yet they’re not seeing meaningful growth. No leads. No conversions. No sales.
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6/ Mistake #5: A website that hasn't been updated in over a year. Google deprioritises stale sites. No new content signals the business isn't active.
Fix: publish consistently — even 1–2 posts a month makes a measurable difference.
5/ Mistake #4: Missing or duplicate meta titles & descriptions. Every page needs a unique, keyword-relevant title — it's what shows up in search results and directly affects whether people click through.
Fix: audit every page, rewrite the duplicates.
4/ Mistake #3: Targeting generic keywords instead of local ones. Ranking for "accountant" is nearly impossible. Ranking for "accountant in Roodepoort" is realistic — and converts far better.
Fix: build location-specific pages and content.
3/ Mistake #2: A slow, non-mobile-friendly website. Most searches in SA happen on mobile. If your site takes 5+ seconds to load, visitors leave before it even renders.
Fix: compress images, use a fast host, test load speed on your own phone.
2/ Mistake #1: An outdated Google Business Profile. No recent photos, wrong hours, ignored reviews. Local customers check this before they even visit your site.
Fix: update it monthly, respond to every review, add fresh photos quarterly.
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