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You are spending obscene amount of money in marketing to acquire one customer at a time. Are you reaching your business potential by maximizing your customer retention? Is your business undervalued as you are leaking customers? The path to growth is not a mechanical loyalty program but your team going all out to wow one customer and then wow one more.
Over last thirty years in the corporate trenches, I have seen over and over, when this mindset becomes a brand’s culture, it maximizes growth.
Wow One More: One Person. One Moment. One Reputation.
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The journey started in Kolkata and then different cities in India, in USA and beyond. My heartfelt thanks to each one of you who joined in the different cities. I am very excited to share this video with all who could not be there.
I have learned that life is an unquit tour; it is about the people who do not give up on us on our toughest of days. Their belief in us helps us find self-belief again, and we take the one-step forward. It takes that one step, to get back on the journey forward.
Looking forward to the next phase of the journey, the next conversation, in your part of the world.
Excited to hear your thoughts and reflections.
Arjun
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