Zephyr Waithira

Digital Marketing and Community Management | Empowering the Next Generation of African Leaders | Leveraging Data, AI, and Storytelling to Drive Growth

[Zephyr Waithira @ZephyrWaithira]

People interact with brands the way they do people. It's more than just selling today. I help brands communicate in a way that sells, educates, entertains, and inspires individuals to become better and make a positive impact

[The Nairobi Times @TheNairobiTimez]

A young Gen Z woman trends for preaching inside a matatu. Watch👇

[Gabriel Oguda @gabrieloguda]

BREAKING NEWS: Education CS Ezekiel Machogu finally retraces his steps and retrieves common sense from where he had lost it before he began working for the UDA Gov't. Pressure pays - if in doubt, ask the pump attendant.

[Zephyr Waithira @ZephyrWaithira]

@Egline_Samoei @ODPC_KE

[Moses Kemibaro @moseskemibaro]

I love my marketing WhatsApp groups in Kenya! As of this morning, the latest topic of contentious concern and discussion is how a generative AI creative has been repurposed by Super Loaf for a billboard as seen in this post.

The obvious issue here is an 'original' AI creative (if there is ever such a thing in AI generated creative!) that was clearly done by someone else previously and has been repurposed, more or less verbatim it seems, for their marketing campaign.

So, the caveat here is whether this AI creative was purchased online from the 'AI Artist' directly, or via a platform like Shutterstock, or, if it was simply appropriated ala 'cut and paste' from the Internet, at no cost, for this purpose.

What's clear is that generative AI is having its Wild Wild West moment, at the minute, where anything goes until regulations and laws can catch up where intellectual property is concerned. There will be interesting days ahead when the lawsuits start flying left, right and centre! 😂

#GenAI #AI #ArtificialIntelligence #Marketing #Advertising #Ads #Nairobi #Kenya #SupaLoaf #GenerativeAI

[Zephyr Waithira @ZephyrWaithira]

This gives me hope that Kenya's future can truly go green if we tailor our solutions to the specific needs of African markets.

If you haven't tried them yet, you should!

[Zephyr Waithira @ZephyrWaithira]

E-mobility in Kenya.

A thread.

[Zephyr Waithira @ZephyrWaithira]

Greenwheels is onto something and is a great example of how to meet a market demand sustainably. Moreover, the solution feels more custom-made for the local market, on both ends of the supply-demand spectrum.

Did I mention that they were very affordable?

[Zephyr Waithira @ZephyrWaithira]

This gives me hope that Kenya's future can truly go green if we tailor our solutions to the specific needs of African markets.

If you haven't tried them yet, you should!

[Zephyr Waithira @ZephyrWaithira]

You can read the lawsuit filed below: https://t.co/NoxbfMJHho

[Zephyr Waithira @ZephyrWaithira]

On December 27th, 2023,The New York Times filed a lawsuit against OpenAI, accusing the company of using copyrighted content without permission or payment on their platforms including ChatGPT, Microsoft Bing AI, and Copilot.

A thread.

[Zephyr Waithira @ZephyrWaithira]

The issue of copyright infringement has been a growing concern, and the outcome of this case is expected to provide direction and precedent on how large language models collect and train data.
3/4

[Zephyr Waithira @ZephyrWaithira]

@Nyamweyacollo 😂 Sisi kama staff twasema amen

[Garisea @Gari_sea]

If you are asked to say what https://t.co/LzMhFr7CPO does, how would you explain?

[Zephyr Waithira @ZephyrWaithira]

@Egline_Samoei Crazy. How everything happened was insane but I'm guessing everything will become clearer in the coming weeks. Mahn na vile Devday had me stoked!

[Zephyr Waithira @ZephyrWaithira]

@Nyamweyacollo 😂😂😂😂 facts. Complete trouble

[Zephyr Waithira @ZephyrWaithira]

@Nyamweyacollo 😂😂😂😂Lol. Yea, Nolan's work needs a background read especially if he's doing a biopic like that. I tried watching TENET and gave up.