Zero Proof Collective

Collectively creating non-alcoholic beverage options + healthier social spaces for adults to experience clarity, connections + community in MSP.

[Zero Proof Collective @ZeroProofMSP]

Had a blast uplifting the guests by serving @thomsonandscott #NoughtyAF during a swirling snowstorm on 4.16 at Marigold + Glass House MN’s #VernalVibrations event!

[Zero Proof Collective @ZeroProofMSP]

So excited for this! Yes, come #NACheers with us on Jan 20th!
#AskForNA

[CōVEdina @CoVEdina]

🎉 You're Invited to our LAUNCH PARTY as we introduce our NEW Zero Proof Cocktails THIS FRIDAY! Limited tickets are available and will go fast!

⬇️ More information & TICKETS ⬇️
https://t.co/d2jw1zmP5i

#LifeAtTheCoV #mocktails #dryjanuary @ZeroProofMSP @EdinaMag

[Zero Proof Collective @ZeroProofMSP]

If you missed the mixing and NA conversation with @CoVEdina @ZeroProofMSP @kare11 Jan 14, catch it here: https://t.co/LWX3thS6VM
#DryJanuary2023 #ZeroProofCollective

[CōVEdina @CoVEdina]

Tomorrow morning CōV Edina Chef, Brian Sharpe will be featured in a segment on Kare 11 Saturday! He will be talking about the new non-alcoholic cocktail program that we're offering in conjunction with Dry January.

📸 @EdinaMag

#LifeAtTheCoV #dryjanuary #cheers @ZeroProofMSP

[jengilhoi @jengilhoi]

#allinclusive #travel looks different when you’re a #nondrinker. How so?

Check out my review of 11 resort visits in #Cancun, #RivieraMaya #PlayadelCarmen; @hyatt’s #ZeroProofZeroJudgment prgm. @HyattZivaCancun #hyattzilara
#soberttavel #welcomedrink

https://t.co/FQsd7f5phL

[jengilhoi @jengilhoi]

‘Lil podcast I did with the awesome @Hallie_Sawyer #TheAWEdLife — we talk a lot abt @modernwellco #empoweringwomen #sobriety at 8 yrs + transformation at age 5.0. #SoberNotSomber

https://t.co/07FsJsNP3v

[Zero Proof Collective @ZeroProofMSP]

So excited to see this elevated coverage on the #nonalcoholic beverages scene in ##MSP! — by @WinterKeefer5
— with @abvtechnologyNA @FINNEGANS @HairlessDogNA Marigold, Tres Leches

[Twin Cities Business @TCBmag]

"People want the same flavors and perceptions that fully alcoholic fermented beverages have – they just don’t want the ethanol part." Minnesota businesses answer the call for nonalcoholic drink options. https://t.co/AEianZcqD7

[Zero Proof Collective @ZeroProofMSP]

Would love to see some #nonalcoholic options on the advent menu! …or coming soon for #DryJanuary2023 🍹
#AskForNA #sobernotsomber

[Mpls.St.Paul Magazine @mspmag]

Check out the 12 drinks that Red Rabbit will feature on a limited basis this December. https://t.co/3tfLGVfLdD

[Zero Proof Collective @ZeroProofMSP]

No excuses this holiday gift-giving season, Corporate America. Gift your employees and clients with inclusive nonalcoholic gifts 🎁
#GiftNA #bestholidaygifts

[Andrea @iiiitsandrea]

Best gift for sober curious friends
would be @drinkghia cocktail box

[Zero Proof Collective @ZeroProofMSP]

We know we’re here at this moment in our country, still asking: What is the safe amount of alcohol I can consume?

How about stories on what else we can be doing if we’re not drinking alcohol? @CNN

[jengilhoi @jengilhoi]

We are still asking outdated Q’s like: How much can I have? How do I moderate? Obvi GTK, but comes from a restrictive, deprivation mindset.

How abt: What would my life be like without alcohol at all?
#SoberNotSomber
@CNN https://t.co/1OzpNYKw18

[jengilhoi @jengilhoi]

Let’s add… Have a non-alcoholic cocktail or beverage with your sober friend, because their beverage is amazing, thoughtfully crafted + you’re actually curious about what they’re drinking!
#SoberNotSomber #TEDTalk @TEDx @TEDxEdina
@washingtonpost

https://t.co/NErupjZp1d

[Zero Proof Collective @ZeroProofMSP]

ZPC cofounder @jengilhoi went to the red carpet on 10.29.22 via @TEDxEdina for all those who want elevated options in our social spaces for those who choose not to drink for whatever reason.
#tedtalks @TEDTalks #SoberNotSomber #AskForNA

[jengilhoi @jengilhoi]

How did we get here? Across America alcohol is glamorized, fully present, and paired with every activity imaginable. “This is a bar in a bookstore… just in case you feel the need to pair alcohol with reading.”
@TEDxEdina @TEDTalks

[Zero Proof Collective @ZeroProofMSP]

Give this a listen on a few relevant fronts from #THC beverages to @TEDxEdina coming up 10.29: @wccoradio with @jasonderusha (filling in for Adam and Jordana)

[jengilhoi @jengilhoi]

Great convo all around — @surlybrewing on #THC with their #TakeFive and how legalizing it seems to make it ok to try; and @TEDxEdina preview on 10.29 day of ideas worth spreading (including my talk on evolving drinking culture).
#SoberNotSomber #AskForNA — with @ZeroProofMSP

[jengilhoi @jengilhoi]

So exciting! Eager to take to the red carpet!! @TEDxEdina #Tedtalk

#SoberNotSomber: An Enlightening Way to Evolve Drinking Culture

[jengilhoi @jengilhoi]

Excited to have this Q+A with @JJGardner9 @HBFadvocacy during #SoberOctober!

https://t.co/C7gqFTk1h1

[Zero Proof Collective @ZeroProofMSP]

We’ll be serving up 3 #NACocktails: Awaken, Out of the Shadows, and Full Volume plus a cold brew by Wild Grind Coffee (@WildMindAles’ ☕️ shop): Wake Up Call

… see how we aligned those with #recovery and #soberlifstyle there?
#shatterthestigma

[Zero Proof Collective @ZeroProofMSP]

@ideasimprove Awesome, Derek!

[Zero Proof Collective @ZeroProofMSP]

…and 2/2:
Is the pressure to drink in America so great that sober adults need to appear as though they’re having a “real” cocktail in a social situation?

We’d say yes. And agree with your point that there’s something much deeper going on if that is true.

[Jason Wilson @boozecolumnist]

Here is my deep dive into America's fraught relationship with drinking, the rise of non-alcoholic drinks, and other trends in rethinking drinking. It's a bit of a departure for me, but I hope you'll read it. https://t.co/2Q9Y2qiOjm

[Zero Proof Collective @ZeroProofMSP]

So incredibly thorough @boozecolumnist!

Landing right now:
1/2:
Wine, beer, spirits industry a bit frenzied with pleas to their insider communities to push the idea/ research moderate drinking is healthy lest “drinking will be as much anathema as cigarette smoking”
#tippingpoint

[Jason Wilson @boozecolumnist]

Here is my deep dive into America's fraught relationship with drinking, the rise of non-alcoholic drinks, and other trends in rethinking drinking. It's a bit of a departure for me, but I hope you'll read it. https://t.co/2Q9Y2qiOjm

[Zero Proof Collective @ZeroProofMSP]

Read: alcohol abuse/ excessive drinking as common underlying cause of problematic and devastating social issues. $8B
Not very glamorous #bigalcohol

[The Minnesota Star Tribune @StarTribune]

Minnesotans run up an annual tab of nearly $8 billion in costs associated with excess drinking, according to a study published this week by researchers from the Minnesota Department of Health. https://t.co/H7vXCJyQ1Q

[Zero Proof Collective @ZeroProofMSP]

Exciting news!

[Sharyn Jackson @SharynJackson]

Daniel del Prado is taking over the Rand Tower Hotel's bars and restaurants in downtown Minneapolis https://t.co/oAuHeE2PMt