#NYUDigitalMarketing Ch20 21: Getting your company visible on blogs is an extremely important way for marketers because they can reach their buyers and reach the mainstream media. Marketers can make good us of real-time web so that they can get many opportunities.
#NYUDigitalMarketing Ch18&19 Nowadays, buyers read companies' news releases directly, so marketers can use this method to reach buyers. Besides, the online newsroom is an important part of a company's website because everyone can visit the newsroom.
#NYUDigitalMarketing Facebook collaborated with Goodwill partners and Coursera that they will provide digital skills trainings to minorities. This collaboration can not only help minorities on their work but also capture the opportunities in the digital marketing.
#NYUDigitalMarketing Ch17 Creating videos for target customer is an important thing. Companies can use many kinds of videos such as product introduction, customer interview and speeches. Marketers can develop online video channel and post to video-sharing site when they start.
#NYUDigitalMarketing Twitter is developing new features for its users. They can select audiences when they share tweets. And they don't need to concern whether they will boring their followers. I think segmenting followers is a useful tool for every users.