Zipify Apps

We build tools to help Shopify brands scale smarter, not harder. Built by 9-figure store owners, backed by data. Breaking down the future of AI in ecommerce.

[Zipify Apps @zipifyapps]

@ezrafirestone runs his $250M+ Shopify business off of one Google Spreadsheet.

Most ecommerce teams are split pulling reports from 4 or 5 different platforms, Meta, Google, Amazon, Shopify, their CRM, etc., and trying to make sense of it before Monday's meeting.

It's messy, it's time-consuming, and it still doesn't tell you what you actually need to know.

So performance trends only get calculated once or twice a quarter instead of every week.

Which means small problems, a dip in ROAS, a drop in repeat customer revenue, don't get caught until they're obvious.

And way more expensive.

That’s why Ezra created this spreadsheet for every one of his 8-figure brands. He checks it religiously every Monday, because it helps him spend less time lost in reports and more time actually acting on the numbers.

Here’s what’s inside:

📊 20+ metrics show your entire business health in one glance
🔁 New vs. repeat customer revenue week over week & Y/Y
💰 Marketing spend as % of net sales to keep margins safe
📈 ROAS for Meta, Google, Amazon
🛒 AOV for all ecommerce channels: Shopify, Amazon, Walmart
🚨 An early warning system to catch problems before they cost you

And it’s AI friendly, so you don’t have to import your numbers manually.

👇 Grab it here: https://t.co/rYIpGeZfGD

[Zipify Apps @zipifyapps]

Ezra Firestone is hosting a free AOV workshop with our partners at Omnisend.

He's showing you the exact AOV system he uses to scale his own Shopify brands to over $300M in sales.

And given the state of ecommerce right now, the timing couldn't be better.

The 2025-26 data is in:
📉 Average order value: down $9.32
📉 Meta ROAS: down 33%
📈 Cost to acquire a customer: up 20%

More expensive to acquire customers. Less revenue when they convert. That's crushing your margins from both sides.

The brands still scaling today aren't just buying more ads.

They're increasing their AOV and getting more from the traffic they already bought.

And on July 30th, Ezra will walk you through the full-funnel system he uses across his own stores to drive more revenue before, during, and after the sale.

[Register here → https://t.co/1S9UYZpQUC]

[Zipify Apps @zipifyapps]

Real wealth doesn't come from what you pull out of your business, it comes from what you build into it.

About 80% of the money you'll ever make from your company lands the day you sell it.

Stop optimizing for cash flow and start building an asset worth owning.

#business #shopify #ecommerce

[Zipify Apps @zipifyapps]

Bundles are one of the most underused AOV levers in ecommerce, because most brands save them for Black Friday.

But you can build a theme around every month that creates a reason for customers to spend. You just need an offer named after the moment they're in, like these:

AG1 has a January Fresh Start Kit
📦 Canister, shaker, travel packs, D3+K2. No discount.
💡 January buyers aren't shopping for a deal, they're shopping for a new habit/new routine 

Poppi has an August Variety Packs
📦 "Soda Staples," "Crowd Pleasers," "Major Mix." No sale event.
💡 Back to school, stocking up season. People are buying in bulk, and the bundle matches the moment.

You don’t need to wait for a sale event. Every month of the year gives you an opportunity to create a seasonal bundle that’s going to make your customers spend more. 

We broke down bundle ideas for all 12 months, including themes, real brand examples, and how to run each one, in our latest post: 👇https://t.co/oYMt9y50kV

#bundles #aov #upsell #business #ecommerce #marketing #shopify

[Zipify Apps @zipifyapps]

Nobody builds a business because they love spreadsheets.

You're generating resource, for yourself, then your people, then whatever you're actually here to fix.

That's the entrepreneurship game most people miss.

#entrepreneurship #business #shopify #ecommerce

[Zipify Apps @zipifyapps]

In 1776, our founding fathers picked up a pen and declared independence, built on the principles of life, liberty, and the pursuit of happiness. 

In 2016, Ezra Firestone picked up a laptop and declared his own independence for Shopify merchants: margin, upsell revenue, and the pursuit of profit.

This year, America turns 250. This year, OneClickUpsell turns 10. 

America wasn't founded just for the founding fathers, it was founded for everyone who'd come next. 

OCU wasn't built just for Ezra, it was built so every Shopify merchant could profit too. Ten years later, the original upsell app is still writing Shopify history:

✅ Over $1 billion in upsell revenue for our users
✅ Better funnel coverage than any competitor
✅ The most advanced AI features on the market

But we're not just celebrating the app, we're celebrating the merchants who grew with it. Thank you to everyone who's been with us for the last decade. 

This 4th of July, while America celebrates 250 years of independence, give your store its own independence from shrinking margins, low AOV, and lost revenue.

👉 Try OCU free for 30 days https://t.co/WRRQWyXmoc

#aov #upsell #business #ecommerce #shopify #independence #4thofjuly

[Zipify Apps @zipifyapps]

In 2026, letting your customer buy 1 item and leave is a losing trade.

Because a single-item order often doesn't cover the price you paid to acquire that customer, so it’s less like scaling and more like treading water.

One solution is to design better bundles. And they wins on both sides of the transaction:

Your margins are protected because you're increasing AOV.

Plus the customer feels like they got a better deal because they did, more of what they want, packaged the right way.

That's a win-win solution. 

Most merchants don’t realize that a 10% lift in AOV can offset a 20% rise in CAC. Bundling is one of the fastest ways to get there.

We break down 3 proven bundle tactics + examples you can launch this week in this new article: https://t.co/hlxv851ub7

#aov #bundle #upsell #business #shopify #ecommerce

[Zipify Apps @zipifyapps]

🚀 Your June App Updates Are Live!

This month we focused on giving you smarter AI funnels, better-looking product pages, and more revenue from the traffic you already have.

Plus Ezra Firestone announced a free AOV workshop with Omnisend on July 30th. Register here: https://t.co/dXCehcpYYy

What’s new with OneClickUpsell:

🔵 Exclude products, collections, tags, and/or price ranges from your AI offers

🔵 Trigger your cart’s reward bar only when specific products or collections are added

New inside Zipify Pages:

🟢 Native Shopify Color and Variant Image Swatches are now fully supported

🟢 Open Lightbox feature lets shoppers click any image for a full-screen preview

🟢 Two new sales templates for Summer + Father's Day

See the full update here: https://t.co/bKWjFziuaw

[Zipify Apps @zipifyapps]

83% of shoppers who use a discount code would have bought at full price anyway.

So when you run a 20% off coupon to your list, you're not incentivizing new buyers, you're handing margin back to customers who would’ve eventually made a purchase.

The average brand already loses $29 acquiring each customer.

Merchants don’t have much control over that. CAC is what it is. The market sets it.

But whether you send a discount is entirely up to you.

So instead of defaulting to 20% off, try a free shipping threshold. 

Set it just above your current AOV in your cart drawer, then show relevant upsells inside the cart to help customers hit it. They add an item. Their cart grows. 

You absorb the shipping cost, but on a bigger order with healthier margins. Everyone wins.

You're still giving something. You're just not giving away the margin on what they were already going to buy.

We broke it down in our latest post: https://t.co/PcDWA4Dget

#aov #discounts #upsell #business #ecommerce #shopify

[Zipify Apps @zipifyapps]

Running a 10% off sale? You're probably losing 33% of your gross margin.

If a $100 product costs $70 to make and ship, you're working with 30% or $30 per unit. 

So a 10% discount drops your gross profit from $30 to $20. That's a 33% hit from a 10% price cut. 

And to recover it? You need to sell 50% more units just to break even. 

The deeper you discount, the steeper it gets. A 20% off sale could cost you 67% gross profit. At that point, you'd need to nearly triple your sales volume to stay flat.

Discounting is one of the most popular ways to convert visitors into buyers. The math above doesn't mean you can't do it.

It means you need to do it strategically.

Pair the discount with a bundle upgrade: group products together, price the bundle above your single-item price, then apply a discount on top. 

The customer gets the deal they wanted. Your AOV goes up. And the margin hit is protected by the higher cart value.

Discounting without a bundle is what kills margins. Discounting on top of a bundle is a proven growth lever.

We broke it all down in our latest post: https://t.co/pn2kZmP6pQ

#discounts #aov #business #upsell #ecommerce #shopify

[Zipify Apps @zipifyapps]

If you're only running post-purchase upsells, here's something worth thinking about.

Zipify did an upsell funnel analysis of 15,000 Shopify stores, and we found that 30% of all upsell revenue in 2025 came from Pre-Purchase offers.

So if you’re only running post-purchase, you’re leaving a ton of cash on the table.

Foria, a health and wellness brand we work with, found that out first hand. They were running post-purchase offers on their best sellers with zero pre-purchase offers. 

When the Zipify Plus team added pre-purchase upgrades and add-ons, pre-purchase revenue went from $0 to $21,370 in the first month.

And pre-purchase upsells held at $10K–$20K/month for the next 12 months.

One placement, that was already in their funnel, sitting empty.

Post-purchase upsells still work. But if that's your only touchpoint, you're running a losing strategy against a market that's moved to full-funnel coverage.

The brands pulling ahead in 2026 aren't running more complicated funnels. They're running more complete ones.

For a full breakdown of every placement, with conversion data and real brand examples, check out our blog post: https://t.co/2bv1UgYAkl

#aov #business #upsell #ecommerce #shopify

[Zipify Apps @zipifyapps]

Thousands of brands are running the same upsell playbook from 2014.

Install a post-purchase upsell, pick up some extra revenue, and move on.

But that’s not enough in 2026.

With CAC up, ROAS down, and margins getting squeezed from every direction, ONE upsell touchpoint isn't a viable strategy anymore.

Ezra Firestone ($300M+ ecommerce sales), said it plainly:
"I believe in upsells, and I don't think brands are utilizing them well enough."

And he's right. It’s not that brands aren't upselling. It's that they're upselling at only one moment when buying intent exists at six.

Fresh Chile Co., a 7-figure food & beverage brand, found this out first hand. They were only running post-purchase upsells and leaving the rest of the funnel sitting empty. 

When Zipify Plus built out the rest of their funnel (product page → cart → pre-purchase) their total upsell revenue grew 205% in 90 days. 

One upsell engine covering every placement.

Here’s what this unlocks:

More AOV → lower effective CAC → more room to outbid competitors on paid → more customers → higher AOV → repeat.

That's a scaling engine you CANNOT create with post-purchase-only.

We broke down our complete 2026 upsell playbook in this new blog post, placement by placement, category by category, and with data to back it up: https://t.co/S0I4uKJmEH

#aov #upsell #business #ecommerce #shopify

[Zipify Apps @zipifyapps]

Listicles work because they educate first and sell second.

Give people real information, build the trust, then let your product be the obvious next step.

[Zipify Apps @zipifyapps]

It's not about how big it gets. It's about what you produce.

Have fun. Take care of yourself. Make things that actually serve the world.

Be profitable at whatever level you're at.

That's the whole game.

#mindset #entrepreneurship #business #upsell #ecommerce #shopify

[Zipify Apps @zipifyapps]

"You don't have a traffic problem. You have an AOV problem. Fix that, and suddenly your ad budget starts going a lot further." — Ezra Firestone (250M Shopify founder) 

Most operators hit a CAC wall and immediately look at their ad account.

But there’s a more effective KPI to check before that: AOV. 

AOV is the lever that changes the math on every dollar you're already spending. 

When AOV goes up, your effective ROAS goes up with it, without changing a single campaign. 

And when ROAS goes up, you can afford to outbid competitors, buy more traffic, and scale while they’re stuck optimizing creatives and hoping CPMs come down.

Our team built a 10-point audit covering every funnel stage: pre-purchase, post-purchase, in-checkout, slide cart, bundles, split testing. 

In the stores we audit, 20–30% of revenue is going uncollected somewhere in that list.
Find it. Fix it. Watch the ROAS math change.

Start with the audit: https://t.co/irhrngIQVF

#upsell #business #ecommerce #shopify #aov #kpi

[Zipify Apps @zipifyapps]

Three numbers every Shopify operator needs to see right now.

📉 Median AOV dropped $9.32 in two weeks, right after the April tariff announcements. 
📉 Median Meta ROAS fell 33.7% in the same window. CPMs are up +20% for the year. 
📉 The average brand now loses $29 on every new customer acquired. CAC is up 222% over 8 years.
The variable you still control is AOV.

A 10% lift in AOV offsets a 20% increase in CAC, without adding a dollar to your ad budget.

"Increase AOV and ROAS goes up automatically. Then you can afford to outbid competitors, buy more customers, and really scale." — Ezra Firestone

Our team built a 10-point self-audit covering every funnel stage: pre-purchase, in-checkout, post-purchase, slide cart, split testing, and bundles. 

Most stores leave 20–30% of revenue uncollected somewhere in that list.

The audit shows you exactly where.

Check your score: https://t.co/yVG7UGdshU

#aov #upsell #business #ecommerce #shopify

[Zipify Apps @zipifyapps]

ROAS is one of the metrics every operator watches. But watching it isn't the same as knowing what to do with it.

When ROAS drops, most of the response goes into Ads Manager, new creative, tighter audiences, smaller budgets.

That's fine. But the truth is ROAS will always trend down over time. Ad costs climb. Platforms get crowded. Creative fatigues.

The best metric you have to fight that trend isn't in Ads Manager. It's your AOV.

That's why Ezra Firestone, who runs a $250M Shopify operation, pulls his AOV report before he touches a single ad campaign.

When each order is worth more, every dollar of ad spend works harder. Ad efficiency improves.

Margin improves. CAC tolerance improves.

The fastest AOV levers many Shopify stores still miss:

✅ Pre-purchase upsell offers
✅ Multi-step post-purchase upsell funnels
✅ Bundles and product pairings
✅ Free shipping thresholds

But AOV is just one of the metrics that reveals whether your business is actually healthy.

ROAS, CVR, CAC, most Shopify operators are watching the right metrics, they're just not seeing the full picture.

By the time a problem is obvious enough to notice, it's already hit the bank account.

Ezra runs a 5-minute KPI check every Monday to solve that problem. You can get the full breakdown and download his exact spreadsheet for free here.
👉https://t.co/MP4lpe9aT0

#kpi #business #ecommerce #shopify #marketing #aov #roas #cpa

[Zipify Apps @zipifyapps]

Post-purchase upsells are one of the highest-converting offers in your funnel, and now they’re even better.

We just launched 10 new updates to the OneClickUpsell post-purchase builder including:

More design flexibility: because how your offer looks affects whether people take it. Control your layout, spacing, image sizes, and CTA placement so you can test more and convert more.

Smarter conversion tools: badges, countdown timers, and button layouts that create urgency and trust right at the moment your customer is most likely to say yes again.

Per-locale layout customization: so global brands can tailor their post-purchase offer to each market and language, instead of forcing one layout to do a job it wasn't built for.

Post-purchase offers are already the easiest place to increase your AOV. These updates make it even easier.

Read the full breakdown to all updates: https://t.co/sxeRRL2tAE

#featurerelease #productupdates #shopify #ecommerce #business #upsell

[Zipify Apps @zipifyapps]

You can only get as far as you can think.

Jeff Bezos has two whole days just to wander. No agenda. No input.

So take four hours a week. No calls, no Slack.

Just you and a notebook and see how much you can decompress.

@ezrafirestone

#mindset #business #ecommerce