Zipify Apps

We build tools to help Shopify brands scale smarter, not harder. Built by 9-figure store owners, backed by data. Breaking down the future of AI in ecommerce.

[Zipify Apps @zipifyapps]

@ezrafirestone runs his $250M+ Shopify business off of one Google Spreadsheet.

Most ecommerce teams are split pulling reports from 4 or 5 different platforms, Meta, Google, Amazon, Shopify, their CRM, etc., and trying to make sense of it before Monday's meeting.

It's messy, it's time-consuming, and it still doesn't tell you what you actually need to know.

So performance trends only get calculated once or twice a quarter instead of every week.

Which means small problems, a dip in ROAS, a drop in repeat customer revenue, don't get caught until they're obvious.

And way more expensive.

That’s why Ezra created this spreadsheet for every one of his 8-figure brands. He checks it religiously every Monday, because it helps him spend less time lost in reports and more time actually acting on the numbers.

Here’s what’s inside:

📊 20+ metrics show your entire business health in one glance
🔁 New vs. repeat customer revenue week over week & Y/Y
💰 Marketing spend as % of net sales to keep margins safe
📈 ROAS for Meta, Google, Amazon
🛒 AOV for all ecommerce channels: Shopify, Amazon, Walmart
🚨 An early warning system to catch problems before they cost you

And it’s AI friendly, so you don’t have to import your numbers manually.

👇 Grab it here: https://t.co/rYIpGeZfGD

[Zipify Apps @zipifyapps]

Post-purchase upsells are one of the highest-converting offers in your funnel, and now they’re even better.

We just launched 10 new updates to the OneClickUpsell post-purchase builder including:

More design flexibility: because how your offer looks affects whether people take it. Control your layout, spacing, image sizes, and CTA placement so you can test more and convert more.

Smarter conversion tools: badges, countdown timers, and button layouts that create urgency and trust right at the moment your customer is most likely to say yes again.

Per-locale layout customization: so global brands can tailor their post-purchase offer to each market and language, instead of forcing one layout to do a job it wasn't built for.

Post-purchase offers are already the easiest place to increase your AOV. These updates make it even easier.

Read the full breakdown to all updates: https://t.co/sxeRRL2tAE

#featurerelease #productupdates #shopify #ecommerce #business #upsell

[Zipify Apps @zipifyapps]

You can only get as far as you can think.

Jeff Bezos has two whole days just to wander. No agenda. No input.

So take four hours a week. No calls, no Slack.

Just you and a notebook and see how much you can decompress.

@ezrafirestone

#mindset #business #ecommerce

[Zipify Apps @zipifyapps]

Most Shopify operators can tell you their ROAS. Almost none can tell you their marketing spend as a percentage of net sales.

But it's one of the earliest warning signals that your margin is disappearing.

That's why Ezra Firestone checks it first thing every Monday morning across his $250M Shopify operation.

The rule he runs his 9-figure business on:

✅ Under 30% — healthy
⚠️ 30–35% — investigate now
🚨 Above 35% — you don't have enough margin to run the business

When it goes red, most operators panic and slash the ad budget. Ezra doesn't. He starts with one diagnostic question: Did spend go up, or did revenue go down?

If spend climbed, he audits channel by channel for fatigue, rising CPMs, or campaigns that scaled without a matching lift in sales.

If revenue dropped, the problem isn't his ads, it's AOV, conversion rate, or new customer mix
.
It's one of 20+ KPIs Ezra reviews every Monday, in under 5 minutes, using a free spreadsheet you can download here:
👉 https://t.co/FQG9CjSPKv

#kpi #marketing #shopify #ecommerce #business

[Zipify Apps @zipifyapps]

This spreadsheet just became your Monday morning reporting intern.

Every week, Ezra Firestone uses Claude Cowork to pull KPI data from Shopify, Meta, Google, Amazon and retail into a custom spreadsheet in under two minutes. No manual exports, no platform hopping.

One of the 20+ KPI metrics he tracks: Discount Percentage.

10-15% is normal for most Shopify stores, but a sudden jump to 20-25%, and you didn't run a sale? Then one of your coupon codes leaked. 

It's one of the most common revenue leaks on any Shopify store, and most operators won't catch it until it's already compounded.

Ezra catches it every Monday before his first cup of coffee.

If you want the same setup, you can copy his exact spreadsheet here, all 20+ KPIs you can pull with AI in two minutes: https://t.co/Rbx0sg1PU5

#claude #cowork #ai #marketing #shopify #ecommerce #business

[Zipify Apps @zipifyapps]

Money won't do it for you.

@ezrafirestone's seen people make millions and still be miserable. Fulfillment isn't something you get, it's something you are.

And if you can't find joy right now, with what you have, more zeros in your bank account won't change a thing.

Figure out how to love your today, because that's ultimately what life is. .

#business #ecommerce #entrepreneurship #mindset

[Zipify Apps @zipifyapps]

"Most operators don't find out their business is bleeding until it's too late." — @ezrafirestone

By the time you notice Meta spend is down 10% MoM, it's been dropping for weeks.

By the time marketing spend climbs over 35% of net sales, your margin is already gone.

Most operators have plenty of data and zero visibility. The metrics they actually need to predict trouble are scattered across five or six platforms.

Ezra's fix is one spreadsheet that brings all those scattered numbers into one place. It shows him exactly what's breaking and what he has to do to fix it, in 5 minutes.

-Marketing as a % of net sales.
-New vs. Repeat customer revenue.
-Average order value for all channels.
-Discount percentage.

These are just four of the 20+ KPIs inside Ezra's Weekly KPI Spreadsheet, the same tool he uses to run a $250M Shopify brand.

Get the free spreadsheet and watch his 10-minute walkthrough video here: https://t.co/mzyW52vL9B

#upsell #business #ecommerce #shopify #marketing #aov

[Zipify Apps @zipifyapps]

Want to see how OneClickUpsell users are driving over $1B in upsell revenue?

Join Zipify's top experts tomorrow for a live webinar to see how real stores use OneClickUpsell to earn up to 30% more revenue on every order.

📅 May 28th at 1PM EST

Here's what we'll cover:
✅ The upsell strategies driving revenue across +15,000 stores
✅ How to build, configure, and launch your first funnel
✅ A behind-the-scenes look at how 7-8 figure brands set this up
✅ Live Q&A

Can't make it live? Register anyway, we'll send you the recording.

Save your spot here → https://t.co/lzsUENHTZU

[Zipify Apps @zipifyapps]

If you're running promotions too often, your audience has probably tuned you out.

It's like sending cold emails to a list that never opens.

The offer might be great, but nobody's buying because nobody's paying attention anymore.

When you only show up to sell, your audience learns to ignore you.

Here's how Ezra Firestone, founder of BOOM! Beauty, a $250M Shopify brand, approaches every promotion differently:

Before a single sale goes live, he spends three weeks warming up his audience with Little Rocks content.

Short videos, customer stories, product education, and social proof. Content that builds trust and earns attention, without asking for a sale.

By the time the promotion drops, his audience isn't cold. They're engaged, they're familiar, and they're ready to buy.

As Ezra puts it:

"Little Rocks aren't about selling — they're about building trust, so when your next big promotion drops, the audience is primed to buy."

The difference between a promotion that performs and one that falls flat isn't the offer. It's the relationship you built before it dropped.

See the full 30-day breakdown of how Ezra runs this system in our latest post: https://t.co/cfEWm5yn6p

#contentmarketing #promotions #upsell #business #ecommerce #shopify #marketing

[Zipify Apps @zipifyapps]

@AppLovin by @AxonAdsManager is the biggest ad opportunity of the decade, and @ezrafirestone is going live with them tomorrow for a free 90-minute seminar.

He's breaking down why the ad platform is beating Meta, Pinterest, TikTok, and YouTube on ROAS, and showing you exactly how to run it.

The AppLovin Ads Playbook: Why Now, and How to Start
📅 Thursday, May 21st | 2 PM ET / 11 AM PT

90 minutes with Ezra and Pep Hufen (SmartMarketer's CEO) covering:

✅ How AppLovin works as its own medium, not just another feed
✅ The exact campaign setup for new accounts
✅ The video and interactive concepts winning right now
✅ Two live case studies: Safe Sleeve and SweetFlexx, real numbers, on screen
✅ Live Q&A at the end

Every attendee walks away with free access to the Axon Masterclass.

If AppLovin has been on your radar, this is the session to get you off the sideline.

Register here 👇
https://t.co/ecAjFsILzI

#applovin #paidmedia #upsell #business #ecommerce #shopify #marketing

[Zipify Apps @zipifyapps]

If your CPAs keep climbing no matter how much you optimize your ads, ask yourself this:

Are you trying to sell to cold traffic or warm?

Most Shopify brands run a sale. It works okay, so they run another one. Then another.

Each time paying to reach people who don't know them, don't trust them, and have no real reason to buy.

Each sale the CPA’s continue to climb.

So they tweak the creative. Test new copy. Adjust the targeting.

But the truth is, you can't out-optimize cold traffic. Warm audiences convert. Cold ones don't.

So the key to scaling profitably isn’t to run better ads. It’s to build warm audiences BEFORE the sale ever drops.

3 weeks of content that earns trust and engagement, then 1 week of promotion results in:

Lower CPAs. Higher ROAS. A sale that actually performs.

Ezra Firestone runs this exact system at BOOM! Beauty, a $250M Shopify brand. See his exact 30 day promotional calendar: https://t.co/nNhdcLBV8q

#contentmarketing #promotions #marketing #shopify #ecommerce #upsell #business

[Zipify Apps @zipifyapps]

@JamesonCamp @DogeBrogan Hey thanks for the shoutout! Yes use Zipify apps for all things upsell funnels! You can check us out here - https://t.co/hVIaRqeuQv

[Zipify Apps @zipifyapps]

Struggling to grow your email list? Here's one of the easiest tactics @ezrafirestone used to grow BOOM!'s audience to 935K subs and followers.

Listicles. Content like "8 skincare tips for women over 40" or "5 mistakes you're making with your morning routine."

Here's the formula Ezra uses to create listicles for BOOM!:

- Pick a topic your audience genuinely cares about (survey your customers or mine your reviews)
- Break it into a scannable, valuable list
- Record it as a video and post it on every platform - ads, socials, blogs, etc.

Listicles work because they deliver genuine value without feeling like a sales pitch.

They give value before they ask for a sale. And when your content genuinely helps someone, they want more of it. That's how you grow your list.

Read the full breakdown, including 25 content ideas you can steal for your own brand: https://t.co/e6aNKqreCB

#contentmarketing #marketing #shopify #business #upsell

[Zipify Apps @zipifyapps]

@ezrafirestone scaled BOOM! to $200M, and founder content was his secret weapon.

He posted videos with BOOM!'s co-founder, Cindy Joseph, like:

The Myth-Buster, calling out a common belief in the category that's flat-out wrong. Taking a stand beats blending in.

The "Why I Started This" Story, not a pitch. A personal look at the problem that made her build the brand in the first place.

The Founder Tutorial, on camera, teaching how the product solves the #1 thing customers complain about.

These weren't traditional ads. They were Little Rocks, short, platform-native content designed to stop the scroll and spark real engagement, not push a product.

Engagement builds trust. Trust drives conversions.

When a founder shows up on camera consistently, that trust compounds fast. By the time the offer hit, the audience was already warm.

Next time you build an ad campaign, think about where founder-led video fits in.

Read the full breakdown, including 25 content ideas you can steal for your own brand: https://t.co/LxrtfjkUXC

#foundercontent #contentmarketing #upsell #business #ecommerce #shopify #marketing

[Zipify Apps @zipifyapps]

Most people obsess over what they eat. Fewer people think about what they feed their mind.

But what you consume mentally shapes how you think, which shapes how you act, which shapes your entire life.

Social algorithms aren't neutral, they're built to keep you scared and angry because that's what holds attention. You get to choose whether you let that in.

Deliberate consumption is key in 2026.

#mindset #business

[Zipify Apps @zipifyapps]

@Aerocams001 @ezrafirestone Hey! Not sure if we're understanding your question properly, but the Weekly KPI spreadsheet is a free resource we're giving out!

[Zipify Apps @zipifyapps]

@ezrafirestone runs his $250M+ Shopify business off of one Google Spreadsheet.

Most ecommerce teams are split pulling reports from 4 or 5 different platforms, Meta, Google, Amazon, Shopify, their CRM, etc., and trying to make sense of it before Monday's meeting.

It's messy, it's time-consuming, and it still doesn't tell you what you actually need to know.

So performance trends only get calculated once or twice a quarter instead of every week.

Which means small problems, a dip in ROAS, a drop in repeat customer revenue, don't get caught until they're obvious.

And way more expensive.

That’s why Ezra created this spreadsheet for every one of his 8-figure brands. He checks it religiously every Monday, because it helps him spend less time lost in reports and more time actually acting on the numbers.

Here’s what’s inside:

📊 20+ metrics show your entire business health in one glance
🔁 New vs. repeat customer revenue week over week & Y/Y
💰 Marketing spend as % of net sales to keep margins safe
📈 ROAS for Meta, Google, Amazon
🛒 AOV for all ecommerce channels: Shopify, Amazon, Walmart
🚨 An early warning system to catch problems before they cost you

And it’s AI friendly, so you don’t have to import your numbers manually.

👇 Grab it here: https://t.co/rYIpGeZfGD