Zoe Williams

[Zoe Williams @ZoeWilliams212]

@AlexaKaye3 @pepsi A4: It's a great way to create a sense of community with others from around the country. Showing that no one is perfect everyone has their own "baking fails." This sense of community that will be created through this campaign will be because of Pepsi! #UAkronMarketing #TacoChat

[Zoe Williams @ZoeWilliams212]

@Cecily_Taylor_ @AlexaKaye3 @OldNavy Clothing companies would definitely benefit by being able to target to their direct audience instead of consumers they know will not consume their products. #UAkronMarketing #TacoChat

[Zoe Williams @ZoeWilliams212]

@AumanJesse @AlexaKaye3 I think transparency is a HUGE, especially between the consumers and marketers. I feel like as long as the consumers agree to the privacy terms, some of the data is fair use. #UAkronMarketing #TacoChat

[Zoe Williams @ZoeWilliams212]

@AlexaKaye3 A2: The obvious answer with using personal data, you target the customers that you know will want that product or service. Using personal data, you can create efficient promotions for consumers. They can get positive feedback and learning experiences. #UAkronMarketing #TacoChat

[Zoe Williams @ZoeWilliams212]

@Lbs381 I definitely think post-pandemic, consumers will be begin to demand longer sales. Slowly increasing the sales dates and before we know it..... the sales start in the beginning of November. #UAkronMarketing #TacoChat

[Zoe Williams @ZoeWilliams212]

@AlexaKaye3 @HomeDepot @SamsClub A1: I think this trend will continue post-pandemic because even before the pandemic, stores would have a Black Friday sales before the actual date. I think this will be extremely successful and still allow people to get those Black Friday deals! #UAkronMarketing #TacoChat

[Zoe Williams @ZoeWilliams212]

@alanaMKTG315 @LaurelAynne @Skittles What a FUN idea! I just recently saw an AD for the Zombie Skittles. Their packaging really caught my eye, the gray bag with the colorful rainbow. I think this is a great way to promote the idea of “Trick or Treat.” #ICMKTG #UAkronMarketing

[Zoe Williams @ZoeWilliams212]

@LaurelAynne A2: Sticking with the theme of @reeses ... Every year for Halloween Reese’s puts out their pumpkin shaped peanut butter cups, which are a crowd favorite! Many people buy them because not only the fun shape, but many believe there is more peanut butter! #ICMKTG #UAkronMarketing

[Zoe Williams @ZoeWilliams212]

@LaurelAynne A1: I think the #ReesesDoor is doing a great job of promoting social distancing while enjoying the spirit of Halloween. The brand is getting a lot of positive exposure through this because people are reposting on their social media. Halloween is SAVED! #ICMKTG #UAkronMarketing

[Zoe Williams @ZoeWilliams212]

@alanaMKTG315 @AlexaKaye3 @YouTube @instagram @Facebook I definitely agree with this. @tiktok_us has also been a HUGE help in promoting new products. Also, since @instagram created their “reels” they have been promoting more companies and products. #ICMKTG #UAkronMarketing

[Zoe Williams @ZoeWilliams212]

@AlexaKaye3 A2: I think other brands should follow in @McDonalds footsteps. McDonald’s has created a “J Balvin” meal, which overall has been a huge success. Other fast food brands should use McDonald’s as an example and incorporate influencers into their meals/brand. #ICMKTG #UAkronMarketing

[Zoe Williams @ZoeWilliams212]

@AlexaKaye3 A1: One trend that I have seen recently submerge in different brands is the increase of celebrities and social media influencers. Companies are beginning to use influencers in not only their ads, but also creating products based on a specific influencer. #ICMKTG #UAkronMarketing

[Zoe Williams @ZoeWilliams212]

@miahamilton00 @JennLStevens @cjades @Disney I definitely agree that @Disney excels at expressing all their stories. I also find it interesting that Disney can stay relevant throughout the years. They do a great job adapting to the “time.” #ICMKTG #UAkronMarketing

[Zoe Williams @ZoeWilliams212]

@JennLStevens A2: I think brands could learn a lot from some of our favorite story tellers like having a specific “brand”, focusing on their intention, and promoting themselves in a positive way. @TOMS does a great job sharing their heartfelt story. #ICMKTG #UAkronMarketing

[Zoe Williams @ZoeWilliams212]

@JennLStevens A1: I think the famous author, Dr. Seuss, was an EXCELLENT story teller. He created easy to understand poetry for people of all ages, but behind each poem there was a deeper underlying story. He also had a specific style was that was very noticeable. #ICMKTG #UAkronMarketing

[Zoe Williams @ZoeWilliams212]

@Capitaldemarca A2: @instagram must simply keep up with “the times.” They must always be a step ahead of the apps that are continuing to grow, like @tiktok_us @Snapchat . I think Instagram could keep up to date, by offering new exciting features, filters, and more. #ICMKTG #UAkronMarketing

[Zoe Williams @ZoeWilliams212]

@Capitaldemarca A1: I think @Starbucks is doing a great job with using @instagram as a marketing tool. Especially right now, Starbucks is promoting/marketing their fall drinks, posting pictures where the people are wearing masks, and their pictures are bright&colorful. #ICMKTG #UAkronMarketing

[Zoe Williams @ZoeWilliams212]

@LeannaBarnhart @CopywriterBob I think @HomeGoods , @marshalls , and @tjmaxx (which are all based off of each other) have always done a great job promoting this cause campaign. I think pull on people’s “heart strings” makes people more inclined to donate. #ICMKTG #UAkronMarketing

[Zoe Williams @ZoeWilliams212]

@CopywriterBob A2: I think what separates success and failure is all about how the company advertises it and if aligns with the company’s values. It’s important that people know that this company isn’t just trying to do cause marketing for profit. #ICMKTG #UAkronMarketing

[Zoe Williams @ZoeWilliams212]

@CopywriterBob A1: I think @benandjerrys ice cream has done a great job with cause marketing with their, #LiftTheBan campaign. It’s to raise awareness about UK asylum seekers. I think Ben and Jerry’s is a very well known brand with morals that many people agree with. #ICMKTG #UAkronMarketing