Zohaib Hassan

Tweets about paid media marketing, social media, ppc, AI and seo. Sharing insights & the actionable digital marketing tidbits✍️

#MarketingTwitter 👇

[Zohaib Hassan @ZohaibHassan]

TikTok as a News Source

Nearly 50% of 18-to-24-year-olds are turning to TikTok for news.

This is major shift in how younger demographics consume information compared to traditional media.

[Zohaib Hassan @ZohaibHassan]

Pinterest Ad Tools

The Performance+ suite has expanded to include AI-driven tools for new customer acquisition and one-click shopping campaigns integrated with Shopify.

[Zohaib Hassan @ZohaibHassan]

AI Mistake Management

Research indicates that using self-deprecating humor when an AI makes a mistake increases user forgiveness by up to 48%, significantly outperforming traditional formal apologies.

[Zohaib Hassan @ZohaibHassan]

LinkedIn AI & Ads Targeting

LinkedIn released free AI Essentials for Marketers courses.

Additionally, Microsoft Ads now enables B2B targeting by LinkedIn job seniority across 10 levels.

[Zohaib Hassan @ZohaibHassan]

Threads (by Meta) is growing

The platform has reached 500 million monthly active users and is expanding with a new communities hub, local features, and the "Your Algo" tool for better feed customization.

[Zohaib Hassan @ZohaibHassan]

Facebook Search is Changing

Meta is now using AI to answer search queries on Facebook, pulling content directly from Reels, Groups, and public posts.

Brands should expect less traffic to external links and need to optimize content visibility within the Meta ecosystem.

[Zohaib Hassan @ZohaibHassan]

Starting in August 2026, Google Ads will automatically classify conversion-based lists.

Marketers should audit their audiences in Audience Manager now to ensure automated labels do not disrupt bidding strategies.

[Zohaib Hassan @ZohaibHassan]

Stop chasing broad awareness and start winning the "research" phase.

77% of Redditors check 2+ communities before buying, and ads in relevant subreddits see up to 16x higher purchase intent.

Meet your customers where they are actually making decisions.

#RedditMarketing

[Zohaib Hassan @ZohaibHassan]

Influencer fatigue is real.

Trust in verified peer reviews is climbing to 64%, while influencer trust sits at just 22%.

Stop pouring your budget exclusively into paid personalities and start prioritizing UGC and authentic user reviews.

[Zohaib Hassan @ZohaibHassan]

The Perception Gap.

There is a stark divide between marketing agencies and clients.

76% of digital marketing agencies are confident in their service delivery, whereas only 39% of their clients are satisfied.

[Zohaib Hassan @ZohaibHassan]

Google AI Overviews are giving your competitors the spotlight, even when citing your own content.

70% of the time, Google references a brand's listicle but recommends the rivals mentioned inside it.

[Zohaib Hassan @ZohaibHassan]

ChatGPT is expanding its ad reach globally, publishers are increasingly blocking AI crawlers, and TikTok campaigns show strong in-store sales lift for FMCG brands.

[Zohaib Hassan @ZohaibHassan]

Marketing warning:
31% of B2B marketers are stuck in the "neutral zone"—generating mild engagement without clear business impact.

Don't let complacency burn your budget.

Audit content that isn't driving defined goals.

[Zohaib Hassan @ZohaibHassan]

Big updates for your social strategy:
Instagram is rolling out post-view Reels ads globally\.

Adding grid reordering, while Snapchat data suggests their video ads are achieving higher attention at lower CPMs than competitors.

[Zohaib Hassan @ZohaibHassan]

AI search is changing how customers research and buy.

It is no longer just about keywords; it is about building brand authority and recall inside AI models.

To stay visible, audit your content’s accessibility and extractability today.

[Elon Musk @elonmusk]

😢

[Zohaib Hassan @ZohaibHassan]

You can have a thousand problems in your life, but once you have a health problem, that becomes your only problem.

Take care of yourself.

[X @X]

we know why you’re all here rn

[Zohaib Hassan @ZohaibHassan]

In the meanwhile.

#facebookdown #instagramdown #META

[Zohaib Hassan @ZohaibHassan]

#Facebook just logged me out and I can't login with my password. Am I the only one experiencing this?

Is #facebookdown?