AI search is growing faster than traditional search ever did. The new marketing funnel looks like this:
1️⃣ Your buyer asks an AI a question 💬
2️⃣ AI pulls answers from a few trusted sources 📚
3️⃣ Your brand either gets cited — or gets skipped ⚡
4️⃣ The cited brand wins the trust, the click, and the customer 🏆
This means your marketing funnel needs to be rebuilt.
Swipe through the carousel to see 5 ways to rebuild your funnel for AI-driven search 👉
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Four years of bringing marketing teams together under one roof. 🎉 We thank our customers, partners, and everyone who has been part of this journey. 🙏 Here's what we've learned, built, and what's coming next. 👇
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Hey marketers, time to go back to school 📚
Master the A–Z of marketing with our glossary and get fluent in the language of modern marketing.
From A/B testing to brand positioning, decode the jargon that drives smarter campaigns.
👉 Start learning:
https://t.co/23Avz0Qdtw
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Engage your visitors in real time with Zoho Marketing Plus’s conversational marketing—and turn your anonymous visitors into customers in just a few conversations 💬
With conversational marketing in Zoho Marketing Plus, you can:
1️⃣ Engage users across your website 🌐 and mobile apps 📱
2️⃣ Build no-code chatbots 🤖 that handle conversations while your team focuses on other priority conversations or —even when team is offline
3️⃣ Extend your bots to platforms like Messenger, Telegram, and WhatsApp to meet your audience wherever they are
4️⃣ Capture conversations, identify intent 🎯, convert them into leads, qualify them, and seamlessly push them into Zoho Marketing Plus for lead nurturing and beyond.
This means your business can:
✅ Respond instantly to your visitors queries and reduce drop-offs
✅ Deliver personalized experiences for every visitor at scale
✅ Ensure no lead is missed—even outside business hours
✅ Improve conversion rates with contextual conversations
✅ Reduce workload while increasing team efficiency
✅ Gain actionable insights to refine your marketing strategy
Get started with conversational marketing in Zoho Marketing Plus for free.
Learn more on the page👇
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Running high-impact campaigns just got smarter. 🥳
Join our upcoming webinar on April 21st and learn how to unify your marketing platform, streamline workflows with AI 📈, and drive better results. 🚀
Register now 👇
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We wrapped up an incredible week at at MarTech Expo Bangkok🇹🇭
From insightful conversations to meaningful connections, the energy was truly unmatched. We had the chance to meet brilliant marketers, exchange ideas, and explore what’s next for the future of marketing.
Here’s a glimpse of the vibrant crowd, engaging discussions, and moments that made it all special.
Missed us at the event? No worries—we’ve got you covered. Drop a comment below, and let’s talk about how we can support your marketing goals.
ขอบคุณมากครับ/ค่ะ 🙏
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@RajalingamVivek We sincerely apologize for the delay in our response. We’ve shared your information with our team, and they will contact you shortly to assist and resolve your queries. Thank you for your understanding.
The journey from discovering your brand to making a purchase happens in stages. Together, these stages form a marketing funnel.
In this video, we break down the marketing funnel into three key stages:
1️⃣ Top of the Funnel (TOFU) – The first stage where potential customers discover your brand and become aware of a problem or need.
2️⃣ Middle of the Funnel (MOFU) – The stage where prospects start researching solutions and evaluating their options.
3️⃣ Bottom of the Funnel (BOFU) – The stage where prospects are ready to make a decision and convert into customers.
Understanding these stages helps marketers create the right content and campaigns for every step of the buyer journey.
🎬 Watch the video to understand how the marketing funnel is classified.
Learn more about marketing funnels and best practices to optimize each stage on the page:
https://t.co/MVWHESr9Mv
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Today, most content discovery is happening inside AI chat interfaces rather than traditional search engines. The medium has changed — the audience hasn’t. And the fundamentals of valuable content remain the same. Instead of chasing algorithms, focus on making your content easy to extract, trustworthy to reference, and useful across contexts. Here are some five AEO methods for your marketing that work in 202
1. Make your content extractable and structured 📓
2. Adopt a true omnichannel distribution strategy 🌐
3. Publish in multiple formats (text, video, audio, visuals) 🎥
4. Build authentic credibility so others cite you 🤝
5. Prioritize human value — content that helps people understand faster, decide better, and act confidently will be amplified by AI 🧠
AEO isn’t about gaming AI. It’s about becoming the most useful source to cite.
Learn more on Marketing Express 👇
https://t.co/utUo0s5GTc
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Join us at the Zoho User Group (ZUG) virtual meetup and discover how a unified marketing platform can simplify workflows, enhance campaigns with AI, and drive consistent results across channels.
Grab your spot 👇
03:00 PM - 4:30 PM AEDT 👇
https://t.co/zrer5vejaj
10:00 AM - 11:30 AM CST 👇
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With the new year, eliminate outdated strategies and see what's shifting in marketing 🔁. Balancing, educating, and not overdoing it is the key to increased ROI this year! 📊
#marketingtrends#MarketingStrategy#MarketingTips
🎄The season of gifts, emotions, and endless scrolling is here.
When audiences are most active, brands have the biggest opportunity to stand out.
Make your brand shine this season with Zoho Marketing Plus — learn Christmas marketing tips, discover how to create forever-memorable campaigns, and get inspired by some of the world’s most iconic brands.
Here’s how you can make it count this Christmas:
✨ Start early — warm up your audience before the December rush with teasers and festive content.
✨ Pick one strong theme — a consistent idea ties your emails, posts, and ads together.
✨ Build your content bucket — mix emails, social posts, and creative ideas like “gift guides” & “behind-the-scenes reels.”
✨ Personalize the experience — segment your messages for loyal customers, new visitors, or cart abandoners.
✨ Tell a story, not just discounts — emotional narratives make lasting impressions.
✨ Merry Christmas to all who celebrate,
and Happy Holidays to everyone else! 🎁
#zoho #zohomarketing #zohomarketingplus #christmas #christmasmarketing
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