An evening in #MexicoCity with the clients and partners we work with across the region. Thank you to everyone who came. Until next time $ZOMD $ZMDTF
#LATAM#PerformanceMarketing
Nobody installs an app from their television.
A #CTV line judged on installs is really being judged on what happened on a second device minutes later. If your measurement can’t see that hop, you’ll switch off a channel that was working.
https://t.co/RDxNPtxFJZ
#AppleAds drives about 24% of #iOS installs, even for its top US advertisers. All App Store search covers about half. The other half comes from paid media, web links and browsing. Capture demand with search. Create it everywhere else. https://t.co/9W7nZF6gVa
Most #contextual budgets underperform for a reason that has nothing to do with targeting. The creative was built for a social feed, so it lands mid-article looking like an advert where people came to read. $ZOMD.NE
Una campaña programática cierra con una cifra en el DSP y otra en el reporte de la empresa. Ninguna está mal: cada modelo mide una sesión y la presenta como el recorrido completo. Isaac Fainsod en @MarketerosLATAM : https://t.co/zHmaKJCW67 $ZOMD #Programmatic#AdTech
#CTV is a performance line now, yet most #briefs still treat it like #brand. A CTV budget and a paid social budget bid for the same outcome. The honest question isn't whether CTV works, it's whether it beats the next best use of that budget. #CTV#PerformanceMarketing $ZOMD.NE
OpenAI's ads offering is expanding to more regions and we're testing the waters for our advertisers. Zoomd CGO @argaman_omri on why Q4 belongs to getting your catalogue and digital assets LLM-ready, not to a new ad channel. https://t.co/1fhQWdfoWn
$ZOMD
Q3 closes tomorrow and most plans kept the same channels, but the proof standard went up. #ASA is judged on incrementality, #ChatGPTAds are measurable via MMPs and #CTV is judged on installs. Which of your Q3 numbers could you actually prove? #UserAcquisition#Attribution $ZOMD
Rise and shine marketers, your busiest season starts Thursday. Q4 shoppers hunt deals and decide fast, and CPMs rise because everyone's budget arrived at once, not because your campaigns got stale. Their cart is ready so make sure your funnel is. $ZOMD #AppMarketing
Zoomd and E2 are at @SBCGAMINGNEWS Lisbon, 29 Sep to 1 Oct.
@DanielAvshalom and Janvi Javali will be talking sportsbook growth outside the walled gardens, incrementality over last-click, and AI in the marketing stack.
DM us to grab a coffee.
#SBCSummit#iGaming $ZOMD
The best acquisition costs did not come from leaving #Google & #Meta. They came from spending 21-40% outside them (Fospha, via MediaPost). Our open web DSP campaign: +27% first-time depositors YoY. We sell both sides, so we have no stake either way. $ZOMD https://t.co/EYLIzhPDJp
Most briefs that reach us already name the channel. We check that first. Distribution, creatives, KPIs, then the recommendation. We buy inside the walled gardens and outside them, so no channel needs defending. Real users, real spend, real growth. $ZOMD #UserAcquisition
According to @eMarketer - 63.9% of marketers moved mobile budget out of the walled gardens in the past 12 months. Almost none took that advice from anyone who sells both sides. No platform says spend less. No network says spend more. $ZOMD
@dmexco we’re on our way!
Noam Permont will be there to meet with publishers, app developers, and partners to unlock new growth engines.
If you want to walk through our tech stack, or just talk shop over a coffee (or a beer), let's get it in the calendar.
See you in Cologne!
Wishing our clients, partners and teams a good and sweet new year.
Step back from the dashboards, eat the honey cake, and enjoy the holiday with your people.
From all of us at Zoomd 🍯🍎שנה טובה ומתוקה
Apple Ads has reported through #SKAN since April 2025. Most teams still haven't rebaselined. That ROAS drop is the measurement window, not the channel. #ASA didn't get worse, it got comparable.
our new blog post: https://t.co/jzUC5quQuP
#OEM is the only place in mobile where you reach a user before anyone has bid on them. Preloads and alternative store slots land during device setup, before the auction exists.
Highest impact where Android share is highest: LATAM, India, SEA.
#UserAcquisition $ZOMD $ZMDTF"
September 1 is the honest start of #Q4 for any marketer. Anything you haven't tested by the end of this month, you'll end up testing at Q4 prices. A channel you run for the first time in November is paying peak CPMs for learning you could've bought cheaply now. $ZOMD $ZMDTF
Zoomd's Q2.26 financial results are out. Revenue grew by over 10% compared with Q1, and EBITDA improved by approximately $1M over the same period. Chairman @amit_bohensky is on the earnings call shortly. Full release and call link: https://t.co/WYskvoFEHd
$ZOMD $ZMDTF