Inside the walled gardens, the platform handles data governance. On the open web it falls to the vendor and the advertiser. Our co-founder and CTO Niv Sharoni on why data minimization is the stronger strategy: https://t.co/a5zwzcVoxj #martech#dataprivacy $ZOMD.NE
Zoomd is sponsoring @apppromotion Berlin on 12 November at the Estrel. @DanielAvshalom and Shon are there for the day and open to meeting app marketers who want to talk mobile growth. DM us to set a time. $ZOMD.NE #appgrowth#mobilemarketing
#SiGMAWorld opens in Rome today. Shon Shagal is on the floor until Thursday, talking to operators about where #iGaming acquisition budget goes once the obvious channels stop clearing. No stand this year. DM us if you want to talk growth you can measure. #UserAcquisition $ZOMD.NE
Last week we hosted Zoomd Forward 2026 Growth Summit on the 46th floor of the WTC in Mexico City. We gathered with local clients and partners around a few tables, with a view of the whole city at sunset.
Thank you to everyone who joined us. See you at our next one.
Less than a 10th of what an AI assistant says about your brand comes from your own content.
If AI answers are built from third-party sources, creator content isn’t awareness, it’s what your future customers are being told about you.
#UGC#CGC#UserAcquisition
An evening in #MexicoCity with the clients and partners we work with across the region. Thank you to everyone who came. Until next time $ZOMD $ZMDTF
#LATAM#PerformanceMarketing
Nobody installs an app from their television.
A #CTV line judged on installs is really being judged on what happened on a second device minutes later. If your measurement can’t see that hop, you’ll switch off a channel that was working.
https://t.co/RDxNPtxFJZ
#AppleAds drives about 24% of #iOS installs, even for its top US advertisers. All App Store search covers about half. The other half comes from paid media, web links and browsing. Capture demand with search. Create it everywhere else. https://t.co/9W7nZF6gVa
Most #contextual budgets underperform for a reason that has nothing to do with targeting. The creative was built for a social feed, so it lands mid-article looking like an advert where people came to read. $ZOMD.NE
Una campaña programática cierra con una cifra en el DSP y otra en el reporte de la empresa. Ninguna está mal: cada modelo mide una sesión y la presenta como el recorrido completo. Isaac Fainsod en @MarketerosLATAM : https://t.co/zHmaKJCW67 $ZOMD #Programmatic#AdTech
#CTV is a performance line now, yet most #briefs still treat it like #brand. A CTV budget and a paid social budget bid for the same outcome. The honest question isn't whether CTV works, it's whether it beats the next best use of that budget. #CTV#PerformanceMarketing $ZOMD.NE
OpenAI's ads offering is expanding to more regions and we're testing the waters for our advertisers. Zoomd CGO @argaman_omri on why Q4 belongs to getting your catalogue and digital assets LLM-ready, not to a new ad channel. https://t.co/1fhQWdfoWn
$ZOMD
Q3 closes tomorrow and most plans kept the same channels, but the proof standard went up. #ASA is judged on incrementality, #ChatGPTAds are measurable via MMPs and #CTV is judged on installs. Which of your Q3 numbers could you actually prove? #UserAcquisition#Attribution $ZOMD
Rise and shine marketers, your busiest season starts Thursday. Q4 shoppers hunt deals and decide fast, and CPMs rise because everyone's budget arrived at once, not because your campaigns got stale. Their cart is ready so make sure your funnel is. $ZOMD #AppMarketing
Zoomd and E2 are at @SBCGAMINGNEWS Lisbon, 29 Sep to 1 Oct.
@DanielAvshalom and Janvi Javali will be talking sportsbook growth outside the walled gardens, incrementality over last-click, and AI in the marketing stack.
DM us to grab a coffee.
#SBCSummit#iGaming $ZOMD
The best acquisition costs did not come from leaving #Google & #Meta. They came from spending 21-40% outside them (Fospha, via MediaPost). Our open web DSP campaign: +27% first-time depositors YoY. We sell both sides, so we have no stake either way. $ZOMD https://t.co/EYLIzhPDJp
Most briefs that reach us already name the channel. We check that first. Distribution, creatives, KPIs, then the recommendation. We buy inside the walled gardens and outside them, so no channel needs defending. Real users, real spend, real growth. $ZOMD #UserAcquisition
According to @eMarketer - 63.9% of marketers moved mobile budget out of the walled gardens in the past 12 months. Almost none took that advice from anyone who sells both sides. No platform says spend less. No network says spend more. $ZOMD
@dmexco we’re on our way!
Noam Permont will be there to meet with publishers, app developers, and partners to unlock new growth engines.
If you want to walk through our tech stack, or just talk shop over a coffee (or a beer), let's get it in the calendar.
See you in Cologne!
Wishing our clients, partners and teams a good and sweet new year.
Step back from the dashboards, eat the honey cake, and enjoy the holiday with your people.
From all of us at Zoomd 🍯🍎שנה טובה ומתוקה