Zoomph

Partnerships analytics for brands, sports and esports. Know your data. Know your value.

[Zoomph @Zoomph]

The biggest @WNBA season on social media. Ever.

The WNBA has been on a meteoric rise for a few years, but in 2026 team and league social media numbers hit new highs.

Read our full report recapping the 2026 WNBA regular season: https://t.co/xRK9vm61NN

[Zoomph @Zoomph]

What a win for the Wildcats!

Saturday was @UKFootball's biggest day on social media since Zoomph started tracking in 2023.

🔷 #3 team for game day impressions in Week 6
🔷 #6 team for game day engagements in Week 6
🔷 #3 team for game day social value in Week 6

[Zoomph @Zoomph]

No matter how you look at the data, the @whitesox were one of the best teams on social media this @MLB season.

⚾ #9 for total social media value
⚾ #1 for season-over-season growth
⚾ #3 for Social Value/1000 Fans

Full rankings dashboard: https://t.co/5U80NKxV4L

[Zoomph @Zoomph]

One month of @NFL football in the books, it's time to check in on team social media performance for September.

These were the top NFL teams for social media engagement last month 🔽

[Zoomph @Zoomph]

Hockey is back on the ice for the 2026/27 season, and so are all the team jersey patch partners.

🏒 31 teams have a jersey patch partner
🏒 15 teams have two jersey partners for home/away
🏒 8 new jersey patch partners added/changed

See the full list: https://t.co/ZuDx8P8Mt0

[Zoomph @Zoomph]

Who hit a home run on social media this MLB season? Our latest recap report gets into it.

⚾ Top Teams On Social Media
⚾ Social Value Per 1000 Fans Rankings
⚾ Most Season-Over-Season Growth
⚾ Top Team Posts By Platform

See the full dashboard: https://t.co/5U80NKxV4L

[Zoomph @Zoomph]

Primetime on Wednesday night: Mike Tomlin's @Minecraft city.

The video itself is at 705K+ views, with more buzz for the Steelers coach and Minecraft on X.

21.2M views for @CoachTomlin's post + 55M views from X posts mentioning Mike Tomlin in the last 24h ‼️

[Zoomph @Zoomph]

On Saturday @BadgerFootball pulled off the upset and had their biggest game day on social media since Zoomph started tracking.

🔴#3 CFB team for game day impressions in Week 4
🔴Most-viewed CFB team social post in Week 4
🔴3.17M impressions for jersey patch partner @culvers

[Zoomph @Zoomph]

HUGE Sunday for the 2-0 Las Vegas @Raiders🔥

➖#1 day for Raiders on social media through last season
➖#2 @NFL team for Week 2 game day social performance
➖195% more impressions and 206% more engagement than 2nd win last year

[Zoomph @Zoomph]

The biggest story of College Football Week 3: Ole Miss #HottyToddy

@OleMissFB was Week 3's #1 team for game day social engagement and impressions, earning double the engagement of the average winning @SEC team.

[Zoomph @Zoomph]

Record-setting. History-making. Game-changing.

The Queens Classic was one of the biggest @NWSL and women's sporting events of the summer, and our latest case study quantifies just how big it was for @GothamFC, NYC, fans and partners.

DOWNLOAD: https://t.co/VDj7Jc6zSO

[Zoomph @Zoomph]

Excited to welcome the Dallas Stars to the Zoomph roster! 🏒

Zoomph will support the @DallasStars social media and partnership reporting, powering this premiere @NHL franchise with key performance and benchmarking data this season.

[Zoomph @Zoomph]

Hype videos aren't just for the start of the season.

@KU_Football's Border Wars video is now the most-viewed post across all of college football for the season so far with 18.5M views and counting.

That's 12M more views than this season's next biggest video.

[Kansas Football @KU_Football]

It is that deep.

[Zoomph @Zoomph]

The new college jersey patches have made their debut, but just how often do these new sponsors appear in social media content on game day?

We analyzed ten teams and their jersey partners in Week 1 to find out.

[Zoomph @Zoomph]

While you were sleeping 😴

If you missed last night's epic match, you could catch the highlights on US Open social media this morning.

@usopen content in the 12h since the start of the match has amassed 53 MILLION views and counting across channels.

[US Open Tennis @usopen]

This. Point!

And it's only the first set!

[Zoomph @Zoomph]

Week 1's college football social media winner: @LSUfootball 🐯

The Tigers ranked #1 for engagement across FBS and were the only team to break 1M engagements for game day Week 1.

Their top post was a final score TikTok ft. new head coach Lane Kiffin.

[Zoomph @Zoomph]

College volleyball is up!! 🏐🔥

An exhibition college volleyball showcase brought 40,000 fans to AT&T Stadium and reached over 1.5M viewers on TV

Check out some of the broadcast numbers and sponsor stats from the inaugural Spikes Under The Lights 🔽

[Texas Longhorns @TexasLonghorns]

the biggest brand in college sports 🤘📱

#HookEm

[Zoomph @Zoomph]

College football is back! 🏈🙌

This season's standouts are TBD, but last year these were the top college football teams on social media.

For more 2025/26 college sports social rankings, check out our full report: https://t.co/Vx74ypz57B

[Zoomph @Zoomph]

This August the @Cubs had their #1 month for social media engagement of the last four seasons.

⚾ #5 MLB on social in August
⚾ 50% more engagement vs. last August
⚾ 32% of engagement from PCA content

Check out their full stats last month.