@Misah_Mdiza A packed rally tells you who showed up, not necessarily who stayed away. The bigger challenge is understanding why disengaged voters have switched off and what could bring them back into the conversation
#MissingVoter#PoliticalCampaignsResourceHub
A packed rally may demonstrate mobilisation, but it doesn’t necessarily capture the broader electorate. What happens when campaigns fail to reach people who no longer pay attention? #MissingVoter#PoliticalCampaignsResourceHub
There’s a big difference between campaigning to be seen and campaigning to be trusted.
The real test is whether what parties promise, organise and showcase actually connects with what people experience in their daily lives. #MissingVoter#PoliticalCampaignsResourceHub
@KholekaMeya Going viral can win attention, but it tells us very little about what happens when the campaign ends and governing begins. Credibility needs to be measured beyond the spectacle
#MissingVoter#PoliticalCampaignsResourceHub
Stop the show for a sec - does being good at going viral mean you’re good at governing? Campaigns are pure spectacle right now. Dimpho Lekgeu breaks down what credibility really looks like #MissingVoter#PoliticalCampaignsResourceHub
@KingCpt9 A strong campaign can win attention, but governing requires systems, capacity and accountability long after election day. That gap between campaigning and delivery deserves more scrutiny
#MissingVoter#PoliticalCampaignsResourceHub
@BrunoSigwela The people who have stepped away from politics are often closer than campaigns realise. The real challenge is understanding what pushed them away and what could bring them back into the conversation
#MissingVoter#PoliticalCampaignsResourceHub
Local elections will not be won by converting the other side’s base.
They will be won by whoever gives the people who stayed home a genuine reason to come back.
Most of them live in the same communities campaigns already claim to represent.
#MissingVoter #PoliticalCampaignsResourceHub
The voters who matter most to understand may be the ones who have already tuned out. Political campaigns can dominate timelines and mobilise loyal supporters, but the harder question is how you reach people who have stopped listening
#MissingVoter#PoliticalCampaignsResourceHub
Mobilising existing supporters matters, but it shouldn’t be the sole measure of political engagement. The bigger question is: what about the people who have stopped listening altogether? #MissingVoter#PoliticalCampaignsResourceHub