Top Tweets for #PoliticalCampaignsResourceHub
You’ve seen the rally, the speech, the viral moment… now what? 👀
Attention is one thing. Earning trust is another. What do parties really have to offer?
#MissingVoter #PoliticalCampaignsResourceHub
There’s nothing wrong with politicians using social media to connect with people. The important question is whether there is substance behind the content. #MissingVoter #PoliticalCampaignsResourceHub

If your campaign tools only reach people already on the roll and already motivated, you’re fighting yesterday’s election.
The #MissingVoter needs different data, different messages, different contact methods.
#PoliticalCampaignsResourceHub
Political campaigns often know how to speak to their base. The bigger challenge is creating meaningful conversations with those who feel left behind. #MissingVoter #PoliticalCampaignsResourceHub
Attention is not the same as political support. going viral, creating spectacle or attracting young people can generate attention, but attention alone doesn't necessarily translate into votes.. #MissingVoter
#PoliticalCampaignsResourceHub
A party’s ability to govern is not measured in likes or shares. It’s measured in delivery, accountability, and service. Dimpho Lekgeu shows us why we must separate the spectacle from the serious business
#MissingVoter #PoliticalCampaignsResourceHub
A TikTok dance can go viral overnight, but governing a country requires much more than going viral. Let’s look at the substance behind the campaign. #MissingVoter #PoliticalCampaignsResourceHub

Rallying existing supporters is important, but it cannot be the only measure of political engagement. What about those who have stopped listening? #MissingVoter #PoliticalCampaignsResourceHub
Going viral is not the same as being capable of governing. We’re getting distracted by stunts and TikTok dances. Dimpho Lekgeu explains why credibility should matter more than clout #MissingVoter
#PoliticalCampaignsResourceHub
A campaign can be loud, colourful and entertaining, but governing is a completely different game. We need to look beyond the social media moments and pay attention to what really matters.
#MissingVoter #PoliticalCampaignsResourceHub
Glossy campaign manifestos mean nothing if parties lack the institutional strategy to execute them post-election day.
Voters can evaluate real delivery capability over election-season hollow promises.
#MissingVoter #PoliticalCampaignsResourceHub
1.3 million registered voters stayed home in Joburg last time.
The gap between parties was under 72k.
Do the maths.
#MissingVoter #PoliticalCampaignsResourceHub
We are entertained, that's for sure. But when the cameras go off - who actually has a plan to govern?
This quick one by Dimpho Lekgeu from Political Campaigns Resource Hub is a reality check.
#MissingVoter
#PoliticalCampaignsResourceHub
Honestly, political campaigns can get so focused on going viral that we forget the bigger question: what happens after the cameras are gone? A catchy campaign moment is one thing, but governing requires much👀
#MissingVoter #PoliticalCampaignsResourceHub
Small parties, different bets for visibility: ActionSA cleanup + activation at Bridge 30 taxi rank in uMhlathuze, BOSA on MetroFM & eNCA for name recognition, PA using music, dance & adapted IsiXhosa songs in CT. #MissingVoter #PoliticalCampaignsResourceHub
Campaign season can be entertaining, but a viral moment shouldn’t be mistaken for proof that a party can govern. Look beyond the spectacle. #MissingVoter #PoliticalCampaignsResourceHub
Why do parties treat campaigns like short-term PR sprints instead of long-term civic building?
Watch Dimpho Lekgeu unpack the critical difference between winning votes and true governance
#MissingVoter #PoliticalCampaignsResourceHub
Registration is only the first step.
Showing up is the second.
Both are broken for too many people.
Campaigns that solve that win.
#MissingVoter #PoliticalCampaignsResourceHub
Election season can make almost anything look impressive 😂 But beyond the rallies, dances and viral moments, voters still need to ask the important questions: What can this party actually deliver? 👀
#MissingVoter #PoliticalCampaignsResourceHub
Do memes, music and big campaign moments actually reach new voters, or mostly energise people already watching? This Political Campaigns Watch breakdown looks beyond the spectacle. 👇 #MissingVoter #PoliticalCampaignsResourceHub
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