32xy

all angles

[32xy @_32xy]

@eagleseyeinc @C_xzar the stock market mimics that dynamic very tightly

[32xy @_32xy]

yeah fair point. didn't consider that angle. but from what i've seen streamers make it more nuanced when it comes to chatting. like a watch time requirement, but again that can be bypassed through idling the streams. all they care about is garnering enough unique chatters for their KCIP payout lol

[32xy @_32xy]

@jckxalxlx14839 @PolitlcsUK full circle moment

[32xy @_32xy]

@GTA6_Premium a steam game with nowhere near as much promotion as GTA 6 has recently crossed over 5 million copies sold. just something to think about.

[32xy @_32xy]

I keep seeing people saying nontent, but where did this slang come from? is this strictly HS LOYALS terminology?

[32xy @_32xy]

@nexta_tv who the fuck is bankrolling this project?? API costs must be through the fucking roof with that many agents LOOOL

[32xy @_32xy]

@Rekapzz IRL streaming has its constraints. i think IRL streaming should be a piece of the content strategy of a streamer and not solely limited to. it is the equivalent of building a brand around one kind of product. you put other opportunities off the table through that decision

[32xy @_32xy]

but something has to influence that range surely? to me, the range seems like it could be a dynamic variable until enough data is collected, then is updated based on certain engagement metrics, and becomes static once a baseline has been found in terms of the creators statistical engagement averages

[32xy @_32xy]

to add to your point, ads only appear in gambling VODs. at least for now, but i've seen how negative the sentiment already is towards it (as expected). if they were to expand the ads to standard VODs it would change the foundation of the platform majorly

i've seen they're trialling short-form content ads with the hope of making the ad experience more "modern" and less corporate. but it comes across as rather corny than anything else. plus they're just advertising other gambling sites which they either own or have a significant role in, but i just dont see how effective that is in terms of acquisition. viewers on slot VODs are already being influenced by the streamer to play on a specific website so plastering others is fairly counterintuitive

i mean even if the ads did transition to platform wide regardless of the VOD category, KICK wouldn't die overnight, but it would lose its market position as an ad free livestreaming service which i think is really important to their brand strategy. if they did roll out platform-wide, it would be a qualitative shift in what KICK truly is, not just a feature addition

they're in an uncanny valley to say the least. this is kind of what happens when you compete with an already entrenched platform like Twitch, even though they still suffer in their own aspect

[32xy @_32xy]

oh yeah of course. streamers usually filter by watch time i am pretty sure when it comes to any type of reward schemes for engagement. chat activity is usually included but the only way you can actually make use of chat activity to determine winners is if you have a tool that tracks message velocity from viewers

[32xy @_32xy]

@SVJRoadsterr equivalent of promoting smoking to your audience and saying "smoking kills don't smoke"

[32xy @_32xy]

I can see why people comment on how much Gymskin has fallen off.

Part of it is that, Gymskin's community has organized itself into a niche which makes it incredibly hard for outsiders to integrate into his community, which plays a major role into why his streams underperform and do not actually perform as well as his clips do. The community has optimised for depth at the complete expense of breadth.

Another thing is that, his content is unfortunately just monotonous. And if there ever is a change, it is very minimal, and features no real incentive to watch.

With the amount of exposure he has had, averaging 1000-1500 viewers on a stream is poor and proves that his content format is failing. For example, a recent segment he did which was meant to be a recreation of Dragons Den w/ Aitch, featured terrible contestants that treated the audience as if they were toddlers who couldn't distinguish between what is staged and what isn't.

I mean seriously, it was like watching a nursery play. They tried to make the content entertaining but ended up making something that did not land very well with the audience. The only people that ended up enjoying it were again, the minority of the loyal members that are highly integrated into the community (they probably didn't actually enjoy it, just cheered it on because they're fans and want to reinforce that identity). This again, is an example of how content strategy plays a massive impact on new viewer retention.

People will not stick around if your content does not deliver what they think they're meant to be getting. A guy like Gymskin, that has had his viral moment, influences many... but the streams? They simply underdeliver when people go to check him out. Retention plummets as a result. He is clippable, but the clip viewer funnel leaks when it reaches the streams.

And also, audiences that arrive during a viral moment and don't get retained don't just leave neutrally, they leave with a slightly negative updated impression. "Oh, the streams aren't actually that good." That spreads. So each wave of viral exposure that fails to convert doesn't just miss an opportunity, it potentially damages future conversion rates by seeding low expectations in people who haven't even checked him out yet. Another funnel leak instance, and a self-reinforcing loop which impacts further algorithmic discovery, since people will naturally not feel a pull towards his clips and as a result will avoid his clips entirely, which again sends a negative signal to the algorithms in-charge of short-form content distribution

One thing I do admire though is that, his community is incredibly healthy. Catchphrase adoption, inside jokes, memes, shared community moments. That is a positive signal. But by itself it doesn't mean very much if you have a hard time converting viewers from clips into long-term viewers.

To make it even more clear, he ranked #3 on total views on @ClippingExe, 800M+ views, that is roughly 7x more than HSTikkyTokky for example, has collectively accumulated over 1B unique platform clip views and Gymskin averages ~1K-1.5K CCV while HS averages 10x that. Follower counts on KICK are also similar, Gymskin only having roughly half of HS' total followers. For context, Gymskin has over 1M followers on Instagram and TikTok. But the follower count alone doesn't mean very much on those platforms when it comes to streaming, but at 150K, on a platform like KICK, you have a lot more active potential people being notified when you are streaming and if only 1%-1.5% of your total followers are tuning in, that is a major viewer retention flaw

Which ultimately means that Gymskin should be averaging like 5K-6K viewers on every stream, a relatively healthy 5%-6% viewership rate, but is majorly underperforming due to an array of fallacies in his content strategy and community architecture

He is incredibly keen on "paving his own path" as he mentions many times in his streams, which is fine, but there are certain things you still need to optimize for, as audiences are predictable enough which has to be taken advantage of as a streamer. Any good streamer knows this and utilises it. He is a good character but is wasting so much potential with subpar content

From the inside though, Gymskin still sees a loyal, active community. People being active, chatting, interacting with each other. The regulars still show up. The clips still manage to pull numbers occasionally. But that tells only half the story. The decay isn't immediately obvious to him. The decline seems gradual enough that it feels manageable from inside the community, but from the outside? the trajectory seems pretty clear

This is just a brain dump for personal observations but if this makes it to anyone who has some control over Gymskin's content direction then I would recommend contentmaxxing and making the most of his natural character, which would pair well with many content formats, genuinely. He is already pretty much a household name in the content creation space in the UK, but is failing to live up to it through his streams and as a result is losing valuable viewership

My final observation is that, the community has optimized itself to be highly niche, maybe through a bit of structural pressures by the way Gymskin cultivated the community, but it is dangerous for growth. You may think a streamer that has a chat flooding with chats from random people is unsustainable, truth is, you can still find regulars in a large pool of viewers. You can still interact with your fans. Sure, it becomes harder for the average viewer to be noticed, but it is not impossible. He reinforces the tightly packed community dynamic very hard so he stunts his own platform growth majorly

TLDR: if you make content highly inaccessible and underwhelming to new viewers you will inevitably lose momentum and decline in popularity. A few viral clips won't save you if the underlying architecture of your community and content direction cannot sustain the influx of new audience traffic.

[❗️ @fuyahbrummeh]

So they was sneak dissin gym😂😂

[32xy @_32xy]

i think i see why DUTD is being kept around. i think because of how genuinely awkward he is, his out of shell moments become interesting and most people think its hilarious

[Rockstar Games @RockstarGames]

Pre-orders for Grand Theft Auto VI will officially begin on June 25 on digital storefronts and at other select retailers.

Check out the official cover art, also available as downloadable artwork at https://t.co/XPwC8URCQ4