This weekend, spend an hour doing something your future self does regularly. It could be painting, dancing , taking a nap, you know what you want; start collecting evidence that you are already here.
One of the biggest mistakes businesses make is assuming customers compare them only to direct competitors because we don't.
Customers compare experiences, you and I do also
If I order from Amazon and my package arrives in two days, that experience becomes my new standard.
Now when I order from a local retailer, I'm not comparing them to Amazon's product catalog, i am comparing them to the convenience I just experienced and the same thing happens everywhere.
- A customer who books a ride in seconds with Uber starts expecting that level of simplicity from banking apps.
- A customer who gets instant responses from one company begins expecting faster support from every company.
Customers don't keep separate scorecards for different industries, they carry one set of expectations.
Every great experience raises the bar for everyone else.
- This is why some companies lose customers without understanding why.
- They spend months studying competitors while their customers are comparing them to the best experience they've had anywhere.
From a lifecycle marketing perspective, retention isn't just about delivering value; it is about meeting the expectations that other companies have already created.
The real competition isn't always the business in your category; sometimes it's the last exceptional experience your customer had.
I do not see cockroaches in my house anymore except the dead ones.
This is the combo that changed my kitchen permanently
- Rambo insect powder for the big ones; the ones walking on your ceiling at 6am with no fear.
Just apply it along corners, edges, ceiling lines, anywhere they travel.
It works on cockroaches, ants, scorpions, everything that crawls and has no business being in your home.
- Green Leaf cockroach killing bait for the small ones (german cockroaches; the tiny ones that multiply silently and appear in clusters before you realise what is happening; the bait draws them in and handles them completely.
Together they cover every category of uninvited guest and both of them combined cost less than N1,500.
I remember buying Rambo powder for N80; the price has changed but my loyalty has not because it has never once let me down.
I do not fumigate my house every few months, i just maintain quietly and consistently and the only cockroaches I see in this house are the ones that made the mistake of coming in and by the time i see them, they are flat on the floor.