Alex lopez

No mud. No Lotus.

[Chris Chavez @ChrisChavez]

OMG.

🇰🇪 Sabastian Sawe becomes the first man ever to break 2 hours in a marathon (legal conditions) in 1:59:30 at the London Marathon!

Yomif Kejelcha 🇪🇹 runs 1:59:41 in his DEBUT.

Jacob Kiplimo 🇺🇬 takes third in 2:00:28

All under the previous WR.

[Ross Mackay @RossMackay111]

This week alone we collaborated with Nike on a bottle, showed up in-store in London, and about to open a whoop x Cadence exhibition in Boston for the marathon.

The brand is less than two years old, yet we’re already rubbing shoulders with some of the most iconic brands in the world. It’s super sick!

If brand is a moat, we’re digging it deep.

[Matty Martin @mattytjmartin]

Mission is pretty baked in

[Alex lopez @_AlexSLopez]

Ai ha

[Alex lopez @_AlexSLopez]

@RossMackay111 Need dem socks yea

[Alex lopez @_AlexSLopez]

Being injured sucks

[Ross Mackay @RossMackay111]

If I’m going to dedicate so much of my life to one thing, I couldn’t be happier that it’s Cadence.

[Alex lopez @_AlexSLopez]

I love this life

[Alex lopez @_AlexSLopez]

It’s up to me to protect these blessings

[Alex lopez @_AlexSLopez]

What a day

[Alex lopez @_AlexSLopez]

The star spangled banner was written by a racist

[Harley Finkelstein @harleyf]

“If you do what you love every day, you get paid for free.”

That's ikigai

@Pharrell nailed it

[Carson Hoffman @carsonbhoffman]

Just got this email from @RossMackay111 and the cadence team.

For context, I got a bad batch of melonberry sachets when I bought them for BFCM.

Disappointed at first, yes.
Outraged, no.

I knew the product already, and I wasn’t going to complain to their team or post on social about it because I had a feeling it was a freak occurrence (the orange flavor wasn’t clumpy).

It would be so easy to try and bitch about it and chew out their team for something they had nothing to do with and no control over and try to get my money back.

Also, not the kind of person I am.

But this email and the ability to make a wrong a right shows the commitment they have to a great product, experience, and their customers.

Incredible customer service and the reason why I will continue coming back for more.

Thank you, Ross. Well done to you and the team, sir.

[Ross Mackay @RossMackay111]

I’m doing everything I said I was going to do

[Alex lopez @_AlexSLopez]

Be healthy and drink Cadence

[Matty Martin @mattytjmartin]

Officially 1 year at Cadence today

15 product launches
3 major retail launches
2 rebrands
1 country launch
1 world class team

Onwards

[Ross Mackay @RossMackay111]

Life will make you suffer no matter what.
That part is unavoidable. The only real choice you have is why you suffer. You can suffer chasing growth, discipline, and purpose, or you can suffer from regret, stagnation, and knowing you didn’t try.
One kind of suffering builds you. The other slowly eats at you.

Choose your ‘suffer’

[Alex lopez @_AlexSLopez]

Got this for a steal the other day

[Ross Mackay @RossMackay111]

Building The Brand: My First 70.3 While Balancing Life as a CEO & Father | Ep. 37
https://t.co/DkgIiL4mgE

[Ross Mackay @RossMackay111]

From our first launch to where we stand today, Cadence has evolved massively. Today, we reveal a full rebrand across every product as we enter the next phase of our journey.

Not a “better” design… but the right design for where we’re going. As we shift from being a pure DTC brand to expanding aggressively into retail in 2026, we needed a system that shows up with more clarity, stronger flavor cues, and a deeper understanding of what each product is and why it matters.

Brands evolve just like athletes do. You listen, you adapt, you sharpen. Some of you loved the previous look, some wanted more clarity, we took all of that on board. This redesign aligns with who we’re becoming and where you’ll see Cadence next.

You’ll start to see the new packaging slowly enter the ecosystem, but the current look will still be around for a bit. When you get the new one in your hands, let me know what you think.

I shared a full breakdown on YouTube if you want the deeper dive.