Alex Swade

Marketing // Technology // Crypto // eCommerce // Stocks // Games // Memes

[Alex Swade @_Alex_Who]

A simple price change to $9.99 dramatically boosted organic demand and rankings, even with reduced ad spend. Strategic pricing unlocked growth.
#eCommerce #PricingStrategy

[Alex Swade @_Alex_Who]

It seems counterintuitive, but decreasing PPC spend from $50/day to $8/day can actually boost organic rankings. Lower ad spend is positively impacting organic visibility.
#SEO #PPC #DigitalMarketing

[Alex Swade @_Alex_Who]

Amazon attributes sales to ad views (vCPM) even without interaction. This skews campaign performance. Clarify by looking at sales from clicks (CPC) vs. views separately to see true attribution.
#AmazonAds #Marketing #eCommerce

[Alex Swade @_Alex_Who]

Amazon DSP isn't for every brand. If you're making less than $10-20M/year on Amazon, that $10k/month might be better spent on influencers or TikTok. Focus your investment where it drives results.
#AmazonDSP #EcomTips

[Alex Swade @_Alex_Who]

@rokhladnik Great results

[Alex Swade @_Alex_Who]

A simple price change from $15-$16 to $9.99 for a 2-pack of items led to a massive surge in demand and organic ranking. This strategy allowed for a pullback in PPC spend, proving that smart pricing can drive significant organic growth.
#Ecommerce #PricingStrategy #GrowthHacking

[Alex Swade @_Alex_Who]

Google Search can be overwhelming with SEO-driven results, sometimes leading to alarming content. AI assistants like Claude and ChatGPT offer a better way to find specific information more easily and with greater relevance.
#AI #Search #Tech

[Alex Swade @_Alex_Who]

@pmullr LOL this is very funny

[Alex Swade @_Alex_Who]

Analyzed B2B modifiers and boosted ad spend, resulting in increased B2B sales. Focusing on effective modifiers proved to be a winning strategy.
#B2B #Marketing #Sales

[Alex Swade @_Alex_Who]

Amazon often pushes traffic to the cheapest products, but advertising the one with the best ACOS might be more profitable. For organic ranking, cheaper options with more sell-through can help.
#AmazonFBA #EcommerceTips

[Alex Swade @_Alex_Who]

Pricing strategy isn't just about the cheapest option. When offering multi-packs (1, 2, or 4 units), the per-unit price decreases with larger quantities. Which pack would you advertise?
#PricingStrategy #MarketingTips

[Alex Swade @_Alex_Who]

Choosing the right ASIN to advertise is crucial. Usually, it's your hero ASIN, but promotions, inventory, or specific customer searches might make a different child ASIN a better choice for higher click-through rates.
#AmazonFBA #SellerTips

[Alex Swade @_Alex_Who]

Choosing the best ASIN for advertising isn't always your hero product. Consider promotions, specific customer searches, or inventory. A promoted ASIN often has better CTR due to price and urgency.
#AmazonSeller #EcomTips

[Alex Swade @_Alex_Who]

Amazon business placements show incredibly low ACoS, leading many to increase bids. But is this actually incremental? True growth comes from understanding what truly drives sales, not just chasing low-hanging fruit.
#AmazonAds #eCommerceTips

[Alex Swade @_Alex_Who]

Reducing traffic on a product page at 0% means lowering your base bid. If you're overspending, decrease your keyword bid. Lowering the base bid impacts all effective bids, like top-of-search, proportionally.
#AdvertisingTips #ECommerce

[Alex Swade @_Alex_Who]

Amazon sellers can retarget abandoned carts with Sponsored Display! Target users who added to cart but didn't buy. This avoids DSP fees and offers a CPC model, saving you money.
#AmazonFBA #EcommerceTips

[Alex Swade @_Alex_Who]

Without visibility, price changes are invisible and useless. If your product already has organic reach, price can boost conversions. If not, focus on visibility first—PPC is key.
#MarketingTips #SalesStrategy

[Alex Swade @_Alex_Who]

Price changes and PPC don't compete; they collaborate. The key is balancing strategies to understand when to push with ads and when to adjust pricing for optimal results.
#PPC #PricingStrategy