Alex Swade

Marketing & Technology

Amazon Ads Automation from somebody that worked on 200 brands to identify true incremental marketing spend:

[Alex Swade @_Alex_Who]

@Ahmadullah_Faiz Because higgfields only pays the 100k price money and Marc also wants to earn big from this !

[Alex Swade @_Alex_Who]

@marsrepublica Escape velocity

[Alex Swade @_Alex_Who]

@shlevy Not to bad as an idea

[Alex Swade @_Alex_Who]

@Joey_Walker82 Enterprise Amazon Ads Automation

[Alex Swade @_Alex_Who]

If you are not looking back periodically and ask yourself how dumb you had been, your doing something wrong

[Alex Swade @_Alex_Who]

@ManilowOliver Also without businesses this should be the standard path of reflection

[Alex Swade @_Alex_Who]

@elonmusk The question is when. On a very long time frame, everything will move to space

[Alex Swade @_Alex_Who]

Carousels explain why sponsored products generate massive impressions on detail pages. By showcasing up to seven products at once, they dominate visibility. Keep an eye on new formats like video placements appearing in niche categories. #Ecommerce #AmazonAds

[Alex Swade @_Alex_Who]

When bidding on generic ad terms, what you bid is often what you pay. This is because competition is high. For branded terms, the 'spread' (difference between bid and cost) can be much larger. #AdBidding #DigitalMarketing

[Alex Swade @_Alex_Who]

I am 40 years and really just started entrepreneurship in the last 2 years.

Also I did my first back flip into the sea with 40 (this year)

Where are the People that started things late and are still successful?

Let’s connect !

[Alex Swade @_Alex_Who]

Generic Amazon product listings face intense competition and high PPC costs. Branded listings, however, offer a different dynamic with more spread-out bidding and significantly lower costs for top-of-search placement. #AmazonFBA #EcommerceTips

[Alex Swade @_Alex_Who]

Generic ad campaigns are far too expensive. After analyzing brands across countries, we confirmed top-of-search ads consistently cost less than product detail page ads. It's time to optimize your ad spend. #AdSpend #MarketingTips

[Alex Swade @_Alex_Who]

Did you know search ads can have high click share even when they're cheap? We analyzed the bid vs. actual CPC (the 'spread') in retail media to uncover these insights. #RetailMedia #AdTech

[Alex Swade @_Alex_Who]

Amazon's auction algorithm prioritizes relevancy alongside your bid. It's not just about how much you offer, but how relevant your product is. #AmazonAds #MarketingStrategy #AmazonAds #MarketingStrategy

[Alex Swade @_Alex_Who]

Brand defense budget isn't for top-of-search; it's for rest-of-search and product pages. If branded campaigns lack incrementality, optimize there. Don't overspend on top-of-search brand defense. #AmazonSEO #EcomTips

[Alex Swade @_Alex_Who]

Bidding on Amazon ads? On generic terms, you often pay close to what you bid (95%). For top-of-search generic terms, it's even lower (83%) due to high competition driving up bids for everyone. #AmazonAds #PPC

[Alex Swade @_Alex_Who]

Raising your bid for top of search on Amazon doesn't automatically increase your CPC. If you bid €3 and pay €0.30, bidding €3.10 or €3.20 won't make you pay €0.40. Learn more about auction mechanics in our FTC vs. Amazon video. #AmazonAds #BiddingStrategy

[Alex Swade @_Alex_Who]

@JonBuildsHQ Wait until you have more kids. It’s getting just harder ;)

[Alex Swade @_Alex_Who]

@MaxAnderson I work in this industry for 15 years and since 10 years I am saying the same. However Google ads is still there. People still use it (more than ever) and Google is still growing with it.

Your points are valid, but I think the conclusion is not

[Alex Swade @_Alex_Who]

@shdu11546816 I challenge your logic on hiring a media manager vs letting the Media Platforms AI control everything.
The media platform (meta, amazon etc.) has a very different incentive than yours.
Yours = get max customers @ min price
media = get max customer @ highest accepted price