BrandingBusiness

BrandingBusiness helps B2Bs achieve success with the inspirational power of brands built on rigorous, evidence-based thinking and courageous ideas.

[BrandingBusiness @_BrandBusiness]

When Al Ries died in 2022, he was celebrated as a profoundly influential figure in marketing and branding. Here, @AlanBrew examines the lasting legacy of Messrs. Trout & Ries and poses the question: what’s next?
https://t.co/5cBUuWb4vb

[BrandingBusiness @_BrandBusiness]

Chances are you’ve either been “ghosted” or “snowplowed” recently as new business prospects disappear with no explanation. @russsharer looks at the possible reasons why and offers advice on how to deal with the situation.
https://t.co/mmSvwiScbi

[BrandingBusiness @_BrandBusiness]

It’s time to be courageous and embrace creative thinking & the power of imagination over conventional thinking to deliver new value on every level. https://t.co/80RolvQE64 #businessmodels

[BrandingBusiness @_BrandBusiness]

Reflecting on the past year is a valuable activity, since to understand is usually the first step to change. But why not try something a little different this year? https://t.co/27rCaZTpk3

[BrandingBusiness @_BrandBusiness]

As B2B brand consultants, we like research. Sounds a bit nerdy, but we like being guided by data. Evidence-based brand strategists, as we say.
One in a collection of insights from our 25 years in branding. The others here: https://t.co/tRPWK44MLn #brandresearch #brandstrategy

[BrandingBusiness @_BrandBusiness]

Is it better to base business decisions on customer intent or behavior? Employee engagement is a crucial component of customer loyalty.
One in a collection of insights from our 25 years in branding. Read the others here: https://t.co/tRPWK44MLn #employerbranding

[BrandingBusiness @_BrandBusiness]

Not every CEO is a Steve Jobs or a Richard Branson, but you still need to be visible and active in support of your brand.
One in a collection of insights from our 25 years in branding. Read the others here: https://t.co/tRPWK44MLn #brandchampions

[BrandingBusiness @_BrandBusiness]

Your employees are your greatest asset. Show them how they fit in the bigger picture.
One in a collection of insights from our 25 years in branding. Read the others here: https://t.co/tRPWK44MLn #employerbranding

[BrandingBusiness @_BrandBusiness]

Your brand is a promise. The launch is the beginning of your commitment to fulfilling that promise. Every. Single. Day.
One in a collection of insights from our 25 years in branding. Read the others here: https://t.co/tRPWK44MLn #brandactivation

[BrandingBusiness @_BrandBusiness]

Don't forget about the sales team in your brand strategy. They are a critical resource in brand building.
One in a collection of insights from our 25 years in branding. Read the others here: https://t.co/tRPWK44MLn #salesenablement

[BrandingBusiness @_BrandBusiness]

Innovation does not have to be "disruptive." Doing something small to make a difference for your customers can be innovative.
One in a collection of insights from our 25 years in branding. Read the others here: https://t.co/tRPWK44MLn #brandattributes

[BrandingBusiness @_BrandBusiness]

Everyone wants a nickname, but you can't create your own. Same goes with corporate naming. Plan ahead. We've learned some things. One in a collection of insights from our 25 years in branding. Read the others here: https://t.co/tRPWK44MLn #brandname #brandnaming

[BrandingBusiness @_BrandBusiness]

Understand your customers to improve your brand focus.
One in a collection of insights from our 25 years in branding. Read the others here: https://t.co/tRPWK44MLn #valueproposition

[BrandingBusiness @_BrandBusiness]

A picture might be worth a thousand words, but it still cannot fully tell your story.
One in a collection of insights from our 25 years in branding. Read the others here: https://t.co/tRPWK44MLn #brandnarrative

[BrandingBusiness @_BrandBusiness]

What is the one thing that 2 out of 3 millennials point to in selecting their place of employment?
One in a collection of insights from our 25 years in branding. Read the others here: https://t.co/tRPWK44MLn #guidingstatements #brandpurpose

[BrandingBusiness @_BrandBusiness]

What is a Brand Council? Understand what it is, and why this crucial element makes any branding initiative more efficient.
One in a collection of insights from our 25 years in branding. Read the others here: https://t.co/tRPWK44MLn #brandstrategy

[BrandingBusiness @_BrandBusiness]

Most people think B2C branding and marketing is the emotional sector; B2B is equally so.
One in a collection of insights from our 25 years in branding. Read the others here: https://t.co/tRPWK44MLn #b2bbranding

[BrandingBusiness @_BrandBusiness]

The most recognizable logos are backed by strong brands. One in a collection of insights from our 25 years in branding. Read the others here: https://t.co/tRPWK44MLn

[BrandingBusiness @_BrandBusiness]

Your brand, not your business strategy, can be a powerful focus for change.
One in a collection of insights from our 25 years in branding. Read the others here: https://t.co/tRPWK44MLn #repositioning #mergersandacquisitions

[BrandingBusiness @_BrandBusiness]

Sometimes you have to let go of the past to move forward.
One in a collection of insights from our 25 years in branding. Read the others here: https://t.co/tRPWK3NbTP #brandstrategy