Claire Bailey

[Claire Bailey @_C_Bailey3]

Are your social media icons working for you? Don't just slap them on the window of your building for no reason...on your website header or footer or at the bottom of your e-newsletter, clickable to your accounts, they'll actually drive people to your posts #psc511b   #Audience

[Claire Bailey @_C_Bailey3]

If your website isn't mobile-friendly, you're missing out: most user's are accessing sites from their phones these days. How are you viewing this tweet right now?? #psc511b   #Audience

[Claire Bailey @_C_Bailey3]

Cross-marketing is key: use your Facebook posts to drive people to your website. Use your website to get people to subscribe to emails. Use your emails to get them to share your posts on their social media..... #psc511b   #Audience

[Claire Bailey @_C_Bailey3]

You don't have to have a super bowl budget 💰for your paid media! Start small with Facebook ads and track its effect on your followers #psc511b   #Audience

[Claire Bailey @_C_Bailey3]

Reframing proprietary audience development tips using a nonprofit lens 🔎...goals shift from "sales" to "donations" and from reaching "fans" to reaching those who need your org's services #psc511b   #Audience

[Claire Bailey @_C_Bailey3]

And public agencies too. Thinking about something like the National Park Service and how they can benefit from cultivating a proprietary audience 👍

[Claire Bailey @_C_Bailey3]

Amplifiers are like ripples in a pond!

[Claire Bailey @_C_Bailey3]

@carter_fen10070 I have to admit, I didn't think much about the VOLUNTEERS! Great point.

[Claire Bailey @_C_Bailey3]

@carter_fen10070 I kept struggling with the word "customer" in the book, trying to reframe for nonprofits...client? user? beneficiary? recipient? 🤔

[Claire Bailey @_C_Bailey3]

@carter_fen10070 Yes, and potentially increase donations too!

[Claire Bailey @_C_Bailey3]

Planned Parenthood posts OFTEN. They make sure they are staying in people's feeds, feeding the algorithms, keeping fresh, and not slipping off the radar. #psc511b   #Strategy

[Claire Bailey @_C_Bailey3]

Hashtags are employed well by Planned Parenthood: they use them in campaigns, they tap into wider trends online, and they use them as calls to action among their followers such as the IStandWithPlannedParenthood tag. #psc511b   #Strategy

[Claire Bailey @_C_Bailey3]

Planned Parenthood is savvy across multiple SM platforms, using a lot of visual content in addition to their more text-heavy, informational posts. Beautifully designed and eye-catching graphics! #psc511b   #Strategy

[Claire Bailey @_C_Bailey3]

Planned Parenthood is able to target their messaging to specific sectors of their audience by curating multiple social media accounts - making sure their message reaches the right person #psc511b   #Strategy

[Claire Bailey @_C_Bailey3]

I love how Planned Parenthood's brand includes humor and personality. I hope I look that good when I'm 100 😉 #psc511b   #Strategy

[Claire Bailey @_C_Bailey3]

@cbc511b Yes, advocating AND educating - to meet the needs of their audience!

[Claire Bailey @_C_Bailey3]

@af_1428 They really stay plugged into the wider conversations happening right now.

[Claire Bailey @_C_Bailey3]

Yesssss. More clicks = more engagement!

[Amy Perez-Flores @af_1428]

Planned Parenthood provides links for the audience to call for action that way they can get more connected. #strategy #psc511b

[Amy Perez-Flores @af_1428]

Planned Parenthood provides links for the audience to call for action that way they can get more connected. #strategy #psc511b

[Claire Bailey @_C_Bailey3]

@LanaGreenb88659 It was interesting to read how big their media team is and think through how a smaller org can put its more limited resources to use to accomplish its goals