Emergence Media

We help Web3 projects build durable distribution | 65+ brands scaled | Systems that survive hype cycles | Real users, Real Impressions

[Emergence Media @_EMAgency]

Points programs work because users trust there’s a payoff.

Walk away without compensating them, and you don’t just close a project. You make every future airdrop campaign harder to believe in.

[wale.moca 🐳 @waleswoosh]

I don't like the trend of projects shutting down pre-TGE and being seen as somewhat heroic because they didn't extract.

It's incredibly disingenuous because people burn thousands, sometimes tens of thousands of dollars farming these airdrops, I know people who are down five figs on Abstract memes or paid high four figs in StandX fees.

Not doing a TGE just for the sake of it *can* be heroic, but only if there's adequate compensation for the people who used the products in justified expectations of being rewarded

[Emergence Media @_EMAgency]

Crypto payments don’t have an adoption problem alone. They have a real-world utility problem to solve.

In our latest Space, we explored what it’ll take for crypto to become a natural way to pay and get paid, from merchant adoption and cross-border transfers to frictionless UX.

The biggest takeaway from the discussion was that people won’t adopt crypto because it’s crypto. They’ll adopt it when it makes moving money genuinely easier.

This was such an insightful conversation packed with perspectives worth hearing!
@Dashpay | @wirexapp | @AttoCash | @netx_world

Listen to the full recording here 👇
https://t.co/a8gNjgHh4E

[Emergence Media @_EMAgency]

Crypto could make paying and getting paid easier.

but what will it take for people to actually use it every day?

We’re bringing industry voices together to discuss what needs to change and what could make crypto payments work for more people.

@Dashpay | @wirexapp | @AttoCash | @netx_world

Topic: How can more people start using crypto to pay and get paid?

Set reminder:
https://t.co/cQa5ke0Oe5

#crypto #AMA

[Emergence Media @_EMAgency]

everyone in the trenches thinks they're one trade away from making it.

we looked at the data.

only around 0.0037% ever made a million

8M memecoin traders on @Pumpfun and @fomo combined:

> 2.1% made over $1k
> 0.69% made over $10k
> 0.08% made over $100k
> 294 made over $1M
> ~20 made over $10M

97.5% are in a loss or made under $1k

which bracket are you in?

[Emergence Media @_EMAgency]

Will AI agents take our jobs… or make us richer?

Some see AI agents as a threat to their jobs. Others see a way to get more done, build faster, and make more money with less effort.

So what happens when AI agents become part of how we work and make money?

we’re bringing industry voices together to discuss what’s actually changing and where things are heading.

Topic: Will AI agents take our jobs… or just make us richer?

@thinkagents | @Zyfai_ | @NebulaiHQ

Set reminder: https://t.co/gMqauziCr9

#AMA #AI

[Emergence Media @_EMAgency]

Points season is running across perp DEXs, and expectations per point vary widely.

Expected value per point across perp DEXs 👇

> @Lighter_xyz: ~$30
> @variational_io: ~$50
> @bulktrade: ~$8 per aura
> @perpltrade: ~$20
> @jumperapp: ~$12 per XP
> @extendedapp: ~$5
> @arcus_xyz: ~$6
> @pacifica_fi: ~$0.3
> @risextrade: ~$5
> @OndoPerps: ~$0.5

Drop the one you’re farming 👇

[Emergence Media @_EMAgency]

plenty of people say they use @MEXC.

but AI rarely recommends MEXC to beginners.

how many beginners have you sent to MEXC? count them, and reply with your number.

#MEXC

[CiteOS @citeOS_io]

we know you might be a pro trader who uses @MEXC.

but what happens when a beginner asks AI which crypto exchange to use?

we ran 20 buyer-style prompts across ChatGPT, Perplexity, Gemini, Claude and Google AI Mode, asking which exchange a beginner should use.

MEXC is rarely in the answer, on all five.

you might know MEXC.
does AI recommend it to someone who’s never traded before?

[Emergence Media @_EMAgency]

so crypto was supposed to get away from governments.

now governments are just running it themselves

are we winning or not?

[Ash Crypto @AshCrypto]

BREAKING: 🇷🇺 MOEX, Russia's biggest stock exchange, will let investors trade crypto from December 1.

Russia keeps advancing while the US failed to pass the Clarity Act.

[Emergence Media @_EMAgency]

@TheDesertLynx congrats Joel from Emergence Team! 🙌

[Emergence Media @_EMAgency]

a bank custodian means the bank holds the keys. You hold a balance on its books.

Convenient for people who never touch a wallet. Not the same as owning coins you can move yourself.

Would you keep $BTC with a bank, or only in a wallet you sign for?

[Watcher.Guru @WatcherGuru]

JUST IN: 🇷🇺 Russia's largest bank Sberbank officially approved as crypto custodian to launch Bitcoin, Ethereum and USDT products.

[Emergence Media @_EMAgency]

crypto projects need to ask this question to themselves!

[CiteOS @citeOS_io]

“can’t we just run the prompts ourselves?”

we hear this from crypto founders every week.
and honestly, yes.

you can.

but there’s a big difference between checking AI once and actually knowing what’s happening.

you run one prompt from your laptop.
you get one answer.

change the location, and the answer can change too.

now imagine doing that across 20 buyer questions, across 5 AI engines, and doing it again and again.

that's when you stop looking at one answer and start seeing a pattern. and that's the part a screenshot can't show you.

we’ve tracked 39,948 citation events across 72 crypto brands.

one prompt from your laptop can’t give you that.

[Emergence Media @_EMAgency]

@UPayOfficial_EN GM Team!

let's catch up there

[Emergence Media @_EMAgency]

Creators and KOLs, this one's for you! 😎

We're opening paid opportunities for creators/KOLs across crypto and Web3.

Slots are limited and going fast.

If you're interested, DM @thakurw3 on TG to get started.

[Emergence Media @_EMAgency]

If you're building in crypto, this is the part worth reading twice.

Clarity Act stalling doesn't mean regulatory clarity is dead. The SEC and CFTC can fill the gap with exemptive relief, no new law needed.

Do you think they actually will?

[Cointelegraph @Cointelegraph]

🇺🇸 NOW: Former US CFTC Commissioner Brian Quintenz at Korea Blockchain Week 2026 says the Clarity Act wasn't the only path to crypto regulatory certainty.

The SEC and CFTC can use their exemptive authority to fill the gap.

[Emergence Media @_EMAgency]

hack can work for you KOLs!

[CiteOS @citeOS_io]

hack for KOLs and creators covering crypto projects:

run this test before you ever recommend one.

1) write 5 questions your audience would ask before trusting a project

2) run them through ChatGPT, Perplexity, Gemini, Claude, Google AI Mode

3) see if the project even shows up

4) screenshot whatever you find, good or bad

5) post it alongside your recommendation instead of just your opinion

anyone can say "trust me." almost nobody shows proof.

show the receipt instead. that's what actually gets people to trust you.

drop "🤚" for TRUST!

[Emergence Media @_EMAgency]

The bull market is here.

But what are the people quietly making money doing differently?

Are they buying early, rotating into new narratives, taking profits, or just sitting on positions while everyone else chases the next pump?

We're bringing market participants together to talk about what's actually working.

Topic: How the people who are quietly winning this bull market are positioning themselves

@QuickswapDEX | @DeriProtocol | @symm_io

Set reminder: https://t.co/1RudL6VPWc

Come hear what others are seeing.

[Emergence Media @_EMAgency]

@TheHUB 🫡

[Emergence Media @_EMAgency]

BlackRock just put three of its investment portfolios on a blockchain.

Not as an experiment but as actual products people can buy, trade, and borrow against 24/7.

Stocks, bonds, and Bitcoin all wrapped into a token.
@Ondo handles the onchain side. @BlackRock brings the $15 trillion reputation behind it.

here's the part that actually matters.

a few years ago the conversation was whether BlackRock would ever take crypto seriously.

now they're letting another company tokenize their strategies and putting their name on it.

#BlackRock

[Cointelegraph @Cointelegraph]

🔥 JUST IN: Ondo and BlackRock partner to bring tokenized “Intelligent Portfolios” onchain, per WSJ.

[Emergence Media @_EMAgency]

three things still keep most volume on CEXs:

• Fiat on/off ramps
• Deeper liquidity
• Simpler UX

which one matters most to you?

[CiteOS @citeOS_io]

“this is why we need DEXs” gets said after every CEX collapse.

but then you look at the numbers.
CEXs still handle most of the daily crypto volume.

so why aren’t people moving to DEXs?

maybe it’s not just about risk, it’s about convenience. moving real money in and out of a wallet is still annoying for most people.

right now, a CEX is simply easier.

we see the same thing in AI answers.

ask which exchange you should use, and CEXs usually get mentioned first.

so how much of your trading actually happens on a DEX?