Erica Goncalves

Founder of Pipeflick | The operating system that turns executive attention into profit.

[Erica Goncalves @_EricaGoncalves]

My mum farmed for three pounds an hour when she came to Jersey. So when I said I wanted to start a business, she thought I'd lost it.

"Why would you not get a normal job". I'd just done a five week internship, so to her it was simple.

Why not just work nine to five, work the evenings and save that money.

I kept thinking there'd be some big moment where she finally got it. But it didn't come from me trying to convince her. Or the shouting at each other from the top of our lungs.

What actually changed her mind was the opposite. The more people I talked to, the more opportunities I got, the more events I went to, the more business meetings I had, the more she started to see it for herself.

Because the one thing my mum truly understands is hard work. If you do the best you possibly can, no matter if its your client or with work, the fruits of your labour end up coming to fruition. No matter what. That is the one thing we can always understand about each other.

And when she gets worried, and she does, I try to remember something.

She was scared when I went to uni too, because it was something new. She wasn't going to see her only child every day anymore, It's easy to forget that it's also our parents' first time living too.

It was her first time as an immigrant on this island, farming for three pounds an hour when she came. Yes, our parents are more adult-y than us.

I'm just a one year old adult, that's how I like to say it. But at the end of the day we're all living our life for the first time, with different ways of viewing the world.

As humans we judge each other. When in reality, all of us are just trying our best.

[Erica Goncalves @_EricaGoncalves]

@BattMatter Just followed you. Love that you're also building in public

[Erica Goncalves @_EricaGoncalves]

Hey my name is Erica. I'm 19 and i'm the founder of a social media agency specific to Executives social pages.

I just made my first video and thought i'd share it here too!

If you're also a GenZ founder. Let's connect!!

[Erica Goncalves @_EricaGoncalves]

Find the thing that looks like work to everyone else but feels like play to you. Then turn it into something people want to pay for. Do that long enough and building the business starts to feel like play too.

-> Such an amasing Podcast from Chris Will

[Erica Goncalves @_EricaGoncalves]

I spent half a day shadowing @MurrayNorton last week, the CEO of the @jerseychamber.

A camera crew pulled him in for an ITV interview. Where he talked about Island budgets, why competitiveness actually matters for Jersey and Guernsey.

I was stood there taking pictures and thinking how is he so calm?

Then we went straight into planning an evening event at the Opera House, and I loved this bit, because it was all the small stuff. How people move through the building, how the night flows, the little details most people never notice but absolutely feel when they're in the room.

He's just done it enough times that everything looks easy, and that's the part you don't get from reading about business/ how to be a CEO, you only get it from watching someone do it up close.

Really grateful for last week.

[Erica Goncalves @_EricaGoncalves]

@jjspicer Why is there such a bad rep between us?

[Erica Goncalves @_EricaGoncalves]

My mum farmed for three pounds an hour when she came to Jersey. So when I said I wanted to start a business, she thought I'd lost it.

"Why would you not get a normal job". I'd just done a five week internship, so to her it was simple.

Why not just work nine to five, work the evenings and save that money.

I kept thinking there'd be some big moment where she finally got it. But it didn't come from me trying to convince her. Or the shouting at each other from the top of our lungs.

What actually changed her mind was the opposite. The more people I talked to, the more opportunities I got, the more events I went to, the more business meetings I had, the more she started to see it for herself.

Because the one thing my mum truly understands is hard work. If you do the best you possibly can, no matter if its your client or with work, the fruits of your labour end up coming to fruition. No matter what. That is the one thing we can always understand about each other.

And when she gets worried, and she does, I try to remember something.

She was scared when I went to uni too, because it was something new. She wasn't going to see her only child every day anymore, It's easy to forget that it's also our parents' first time living too.

It was her first time as an immigrant on this island, farming for three pounds an hour when she came. Yes, our parents are more adult-y than us.

I'm just a one year old adult, that's how I like to say it. But at the end of the day we're all living our life for the first time, with different ways of viewing the world.

As humans we judge each other. When in reality, all of us are just trying our best.

[Erica Goncalves @_EricaGoncalves]

That's the 4 C's. Curate, create, check, circulate.

Then the only rule that matters long term: double down on what works, stop doing what doesn't.

We all NEED a system.

Follow along and steal the systems as I test them.
Repost ♻️ if it could help someone.

[Erica Goncalves @_EricaGoncalves]

Matt Gray went from nothing to 300,000 followers in under two years.

He doesn't write every day. He writes two months of content in one morning.

He calls it the 4 C's:

[Erica Goncalves @_EricaGoncalves]

Circulate.

The first thirty minutes decide how far a post travels. So don't just publish and leave.
Post on schedule, then send it to the people who engage early.

[Erica Goncalves @_EricaGoncalves]

You already consume content all day. That's not the problem.

You scroll, and you keep nothing.

Good creators don't just consume. They curate. Every post that stops their scroll gets saved.

That's a swipe file. So they never write from zero.

Taste isn't a gift. It's a library you built on purpose.

[Erica Goncalves @_EricaGoncalves]

English class felt like a song stuck on one note.

Every sentence the same length. Same rhythm. Same drone.

It wasn't writing I hated. It was monotony.
And it's why most content gets scrolled past.

The fix: vary your sentence length. Short punches. Long pulls.

Don't write words. Write music.

[Erica Goncalves @_EricaGoncalves]

I work 9 to 5, then clean 6 to 9, and build this in the hours between.

People think you need free time to start. You don't. You need a system that survives when the time runs out.

Consistency isn't discipline. It's what's left when motivation is gone.

[Erica Goncalves @_EricaGoncalves]

@TuelTaylor @matt_gray_ I actually love love this summary!

[Erica Goncalves @_EricaGoncalves]

That's the framework the systems guy doesn't get enough credit for.

I'm building with it in the open, 9 to 5 in an office, 6 to 9 cleaning, in the hours between.

Follow along if you want to watch it work.

[Erica Goncalves @_EricaGoncalves]

Matt Gray is NOT who you think he is

Everyone calls him the systems guy. Funnels, automations, spreadsheets.
But that's not his real weapon.

It's story.

He turns one story into $13,800,000 a year and content you can't scroll past.
I broke down his entire storytelling framework

[Erica Goncalves @_EricaGoncalves]

The content waterfall

You don't need a new idea every day. That's how people burn out.

Take one story that matters. Go deep. Then let it ripple into everything else.

Build once, distribute forever.