Faraz Khan | Market & Brands

MBA | Marketing & International Business
I decode brands & trends
Ideas brands should steal 🚀

[Faraz Khan | Market & Brands @_Faraz_Khan]

@BJP4Odisha Wait these guys so dumb that they don't even realise they doing self damage by posting this ?

[Faraz Khan | Market & Brands @_Faraz_Khan]

Hyderabad wth was that loud thunder sound. Scared the shiz outta me and broke my sleep

#Hyderabad #ThunderSoundinHyderabad

[Faraz Khan | Market & Brands @_Faraz_Khan]

And the lesson STILL hasn't landed.
Right now there are brands in India selling:
- Plant-based meat to replace your mutton curry
- Oat milk to replace your chai
- Dried jerky to replace your bhujia
India doesn't change its habits for you.
You change for India.

[Faraz Khan | Market & Brands @_Faraz_Khan]

Dunkin' Donuts promised India 500 stores.
Delivered 27.
Lost ₹19 crore in one year.
And their own partner said the exit will have "zero material impact."
Fifteen years. Zero impact.

#Dunkin #DunkinExitsIndia
@dunkindonuts

[Faraz Khan | Market & Brands @_Faraz_Khan]

The wild part? Kellogg's already ran this exact experiment in 1994.
Came to India. Wanted to replace paratha with cornflakes.
Indians put it in hot milk. It turned to paste. They went back to eating parathas.
Dunkin' watched this happen and said "hold my coffee."

[Faraz Khan | Market & Brands @_Faraz_Khan]

The smartest product decisions are the ones nobody notices.
Rapido noticed what was actually breaking - customers missing rides.

And fixed it with four digits you'll never forget.

Follow for more brand and product breakdowns like this 👇

[Faraz Khan | Market & Brands @_Faraz_Khan]

@rapidobikeapp uses the same 4-digit PIN for every ride.

@Uber generates a new OTP every single time.

One of them saw a 28% drop in complaints and fewer cancellations after their decision.
It wasn't the one with the "more secure" approach. 🧵

[Faraz Khan | Market & Brands @_Faraz_Khan]

Meanwhile Uber's backend is generating tokens, storing them, tracking expiry, managing retry logic - at millions of rides a day.

Rapido: does this PIN match this profile and this captain?

Yes? Ride starts.
That's it.

[Faraz Khan | Market & Brands @_Faraz_Khan]

Anyone thinking about using the services of Challan Pay in India for traffic challan. PLEASE DO NOT.

Better go and stand in the queue of Lok Adalat. These guys are no better.

Attaching a screenshot of their resolution timeline( not resolved yet btw)

#ChallanPay

[Faraz Khan | Market & Brands @_Faraz_Khan]

@ChatGPTapp's best use case in 2025 might just be transcribing your thoughts for @claudeai or @GeminiApp

Agree or disagree? 👇

#GenAI #AI

[Faraz Khan | Market & Brands @_Faraz_Khan]

Indian oil companies are losing ₹1,000 CRORE every single day to keep your petrol price stable.
₹30,000 crore a month.
That cannot last. A hike of ₹15–28/litre is on the table.
It's not IF. It's WHEN.

#Hormuz

[Faraz Khan | Market & Brands @_Faraz_Khan]

You buy gold.
India imports it.
Pays in dollars.
Forex drops.
Rupee weakens.
Oil costs more.
Petrol price rises.
And then you complain at the pump.
While wearing the chain. 💀

This is why @narendramodi asked India to stop buying gold.

Thread 🧵👇

#IranWar‌ #CrudeOil

[Faraz Khan | Market & Brands @_Faraz_Khan]

Netflix India is at 19% SVOD market share.*
Post-FIFA projection: 22–24%. Leapfrogs Amazon Prime.
Netflix already has FIFA Women's WC rights. WWE India live since Apr 2025.
The FIFA relationship exists. The infrastructure exists.
Pick. Up. The. Phone. 📞
*(19% = SVOD)

[Faraz Khan | Market & Brands @_Faraz_Khan]

Here's How Netflix India Can Fix This And Get Rich Doing It

The Recap + Hook:
If you caught Part 1 - India has zero FIFA broadcasters. Here's why that's actually Netflix India's biggest opportunity of 2026.

@NetflixIndia

[Faraz Khan | Market & Brands @_Faraz_Khan]

The Retention Proof:
"But they'll leave after the World Cup."
Wrong. Real data 👇
Peacock paid $110M for ONE NFL game (Chiefs vs Dolphins, Jan 2024).
Got 3M subscribers.
71% still paying 7 weeks AFTER the game. (Antenna Research, 2024)
For Netflix, retention will be even higher.

[Faraz Khan | Market & Brands @_Faraz_Khan]

The Cliffhanger:
FIFA cut the price from $100M to $35M.
JioStar said no. Sony said no. Zee said no.

But there's acompany that can fix this for Indian fans and make serious money doing it.

Part 2 coming. Follow so you don't miss it. 👀

@NetflixIndia - this one's for you. 🔴

[Faraz Khan | Market & Brands @_Faraz_Khan]

FIFA World Cup 2026. Ronaldo's last. Messi's last.
India - 1.4B people has ZERO confirmed broadcaster.
305M football fans. 40B minutes of FIFA 2022 watched. 32M watched the final at MIDNIGHT.

So why is nobody picking this up?
@FIFAWorldCup @JioHotstar @SonySportsNetwk @ZeeTV

[Faraz Khan | Market & Brands @_Faraz_Khan]

The Reasons:
4 brutal reasons every broadcaster ran:
🌙 90/104 matches air AFTER midnight IST
📺 Football: 3 ad breaks. Cricket: 40.
💸 Viacom18 paid ₹500Cr in 2022. Earned ₹300Cr back. Before costs.
🏏 IPL just ended. Every brand already burned their Q2 budget.