Progress | Social Media Strategist

Social Media & Brand Strategist
I help brands grow with strategy-led content and clear systems
Helped 8+brands • Open for projects
DM is open

[Progress | Social Media Strategist @_Iruaboghene]

Most brands don’t need better content.
They need direction.

Posting daily with no strategy isn’t consistency
it’s noise.

Content should
• attract
• position
• convert

Anything else is busy work.

[Progress | Social Media Strategist @_Iruaboghene]

Being a Social Media Manager means being the strategist, creator, designer, editor, and marketing team... all in one!🫨

One person, ten roles, one monthly fee.

Maybe it's time we value the work behind every post.

#SocialMediaManager #FreelanceLife #DigitalMarketing

[Progress | Social Media Strategist @_Iruaboghene]

@TochiDesignsUX Congratulations 🎉

[Progress | Social Media Strategist @_Iruaboghene]

What exactly does a WhatsApp display picture tell you about someone’s ability to do a job?

Job seekers are evaluating opportunities, too. They shouldn’t have to comply with every request without question to prove they’re serious.

Professionalism should go both ways!

[Progress | Social Media Strategist @_Iruaboghene]

What exactly does a WhatsApp display picture tell you about someone’s ability to do a job?

Job seekers are evaluating opportunities, too. They shouldn’t have to comply with every request without question to prove they’re serious.

Professionalism should go both ways!

[Precious Amanze @amanzeprecious8]

I posted that my company is hiring , and people started reaching out.

One particular person had no display picture. Nothing.

I asked for her name. She gave it to me.
I asked if they reside in Lagos. She said yes.

Then I asked her to send me a picture because I could not see her display picture.

Her response? “Oh, this is weird. Bye.”

😂😂😂

Wait, what?

You are looking for a job, and a recruiter asks you for basic information, and your response is to walk away?

Some of you are not ready for the opportunities you claim to want.

Professionalism starts before you get the job. Your attitude during the recruitment process says a lot about you.

[Precious Amanze @amanzeprecious8]

I posted that my company is hiring , and people started reaching out.

One particular person had no display picture. Nothing.

I asked for her name. She gave it to me.
I asked if they reside in Lagos. She said yes.

Then I asked her to send me a picture because I could not see her display picture.

Her response? “Oh, this is weird. Bye.”

😂😂😂

Wait, what?

You are looking for a job, and a recruiter asks you for basic information, and your response is to walk away?

Some of you are not ready for the opportunities you claim to want.

Professionalism starts before you get the job. Your attitude during the recruitment process says a lot about you.

[Progress | Social Media Strategist @_Iruaboghene]

Sometimes, you need to become better at explaining what you know. The lessons you’ve learned, decisions you would approach differently.

Share what you know. You never know who needs to hear it or who might trust you enough to work with you because of it.

#PersonalBranding

[Oreoluwa Bukola, CFA. @BukkyOA]

There are 2 decisions you need to make:

The decision about your interpretation about the life you are experiencing

AND

The decision to do the work that will change your life.

[Progress | Social Media Strategist @_Iruaboghene]

What people think a social media manager does vs. reality.

You hired a social media manager. Not a graphic designer, copywriter, video editor, content creator, & marketing strategist bundled into one salary.

One person can have multiple skills. But the workload is not limitless

[Progress | Social Media Strategist @_Iruaboghene]

Unpopular opinion: My take on the Bo Hairs vs. Nigerian RTW brand controversy as a brand strategist.

A fashion brand reportedly called out Bo Hairs over a promotional video that didn’t meet her expectations. #socialmediamarketing

[Progress | Social Media Strategist @_Iruaboghene]

But beyond the drama, there’s a bigger conversation about influencer selection, creative direction, and brand strategy.

Did the influencer miss the mark, or did the brand fail to set the campaign up for success?

I’d love to hear other perspectives. What do you think?

[Progress | Social Media Strategist @_Iruaboghene]

Unpopular opinion: My take on the Bo Hairs vs. Nigerian RTW brand controversy as a brand strategist.

A fashion brand reportedly called out Bo Hairs over a promotional video that didn’t meet her expectations. #socialmediamarketing

[Progress | Social Media Strategist @_Iruaboghene]

For the sake of putting a face to the account😎

[Progress | Social Media Strategist @_Iruaboghene]

For the sake of putting a face to the account😎

[Progress | Social Media Strategist @_Iruaboghene]

My first data analysis project using Excel 📊

I analysed 1,500 sales orders and discovered that 372 had been returned. That’s a 24.8% return rate.

I’m sharing my work and would love honest feedback from fellow data analysts.

What would you improve in my dashboard or analysis?

[Progress | Social Media Strategist @_Iruaboghene]

Most brands don’t need more creators.
They need someone who can tell them:

• Which creators are worth investing in.
• Which partnerships will actually move the business.

Creator marketing isn’t about just sending DMs.
#MarketingStrategy #BusinessStrategy #marketing

[Progress | Social Media Strategist @_Iruaboghene]

@tundeskie Many brands post without a clear strategy, so attention rarely turns into growth. I help turn content into systems that drive visibility, trust, and revenue.

Hi, I am Progress, a social media & content strategist with 3+ years’ experience [email protected]

[Progress | Social Media Strategist @_Iruaboghene]

7 days of posting consistently on TikTok. 📈Here’s the growth so far.

[Progress | Social Media Strategist @_Iruaboghene]

Brands fail on social media not because of bad content.
They fail because their content has no purpose.

A post without a goal is just… noise.
Before making that post ask yourself “What is the post objective’’

[Progress | Social Media Strategist @_Iruaboghene]

#BrandGrowth

[Progress | Social Media Strategist @_Iruaboghene]

Most brands don’t need better content.
They need direction.

Posting daily with no strategy isn’t consistency
it’s noise.

Content should
• attract
• position
• convert

Anything else is busy work.