Ben Reilley

Jeeps, lakes, & “Livin’ the Life” in CNY. 2x exits in CPG, and now a very proud partner and Chief Development Officer w/ Life of Reilley Ventures.

[Ben Reilley @_LifeofReilley_]

@guhlo @darrenrovell @BevNET I know both of those guys!!

[Ben Reilley @_LifeofReilley_]

@benwegmann @DrinkSpringyz the packaging is gorgeous! best of luck to you and the team.

[Ben Reilley @_LifeofReilley_]

Lil Yachty just dropped a new Piña flavor for Yacht Water.

My son Taven, his buddies and I have seen him perform at Summer Smash and Rolling Loud. Big fans. Rooting him on.

@YachtWater @LilYachty

#Beverages #RTD #CPG

[Ben Reilley @_LifeofReilley_]

@MichaelDBrandt @ketone Hi Michael. this is right in my wheelhouse. Give me a shout if you'd like to.

[Ben Reilley @_LifeofReilley_]

@DrakeFantasy It was atrocious. Just go back to the old days and put team colored ping pong balls in the machine. That was WAY too complicated, especially for a sport that always has a hard time attracting new fans.

[Ben Reilley @_LifeofReilley_]

@Cusewaterboy2 we're very lucky to have incredible little spots like that in such a small town. We eat well down here! LOL

[Ben Reilley @_LifeofReilley_]

I mean......you'd have to try it, right? You can't let "May the 4th be with you" go without thinking about blue milk!!

[Ben Reilley @_LifeofReilley_]

The Wine Group just acquired Phony Negroni, a non-alc cocktail brand out of Brooklyn.

We've watched the non-alc trend grow for years. But acquisitions? That's when you know a category has truly arrived.

Big companies don't write big checks on fads. 🍹

[Ben Reilley @_LifeofReilley_]

@joelrunyon @guhlo agreed, but I love the idea for the boat, golf cart, etc.

[Ben Reilley @_LifeofReilley_]

The future is here, and I think it's brilliant!

[Mark Gallo @guhlo]

For those beverage packaging nerds:
1st all aluminum resealable end

[Ben Reilley @_LifeofReilley_]

Since the Bills traded back out of Round 1, Bills Mafia was left hunting for fun Draft stories. 😄

Found one. Ohio State LB Arvell Reese showed up in a Reese's branded suit lining. His last name IS the brand.

Freaking brilliant.

@Hersheys @NFL

[Ben Reilley @_LifeofReilley_]

@DrakeFantasy as always, you're right on top of it. The only 1st rounder we wanted was the safety out of Oregon. That kid is special.

[Ben Reilley @_LifeofReilley_]

@DrakeFantasy do you have someone targeted on Day 2 or 3 to be that big body? I love the Bills trading back multiple times to get 2 more picks inside the top 125.

[Ben Reilley @_LifeofReilley_]

Relying on a single co-packer is one of the most common mistakes I see growing beverage brands make.

Freight costs. Line downtime. Missed networking opportunities.

And building those relationships costs nothing.

When your brand takes off, scramble — or make one phone call?

[Ben Reilley @_LifeofReilley_]

@darrenrovell I like having it on in the background as I finish up my work day. Ironically, Taven and his buddies just "found" PTI, and really like the guys.

[Ben Reilley @_LifeofReilley_]

Happy Dolphy Day to my Phin Pham! 🐬

And this fall my daughter Paige heads to Le Moyne — she gets to experience this for herself. Can't wait. Phins Up!!

[Ben Reilley @_LifeofReilley_]

@RosenZone My son visited his girlfriend at SUNY New Paltz last weekend, and he specifically said all of the students are drinking this on campus.

[Ben Reilley @_LifeofReilley_]

25 years ago, Shioban was bartending and I was serving at Zebb's in Mattydale, NY, making chocolate and vanilla Pepsi. Our "dirty sodas" were 25 years ahead of the Tik Tok trend!

Fast forward to this week — McDonald's just rolled out "dirty sodas" to 45,000 stores!