LOGOR' | Malokun Labs

We invest in and own the rails that coordinate labor, data, and attention in emerging markets. Founder, @MalokunLabs owners of @geturgent2k @uptownUGC

[LOGOR' | Malokun Labs @_Logor]

Traditional market research in Nigeria takes weeks, @MalokunLabs will turn around answers in 48hrs with our:

Insight Flywheel™️ service.

You get :-

StreetLens™
Geo-tagged photos + videos & micro-surveys for on-shelf reality
Delivery: 48 h

TasteSwitch™
Blind product/message tests with UGC reactions
Delivery: 7 days

PulseMap™
Live QR feedback + shelf audits, Monday dashboard mail
Delivery: Live

We’ve built a system that gets you promoted at work. Yes you brand managers!

[GetUrgent2k by Malokun Labs @Geturgent2k]

Supermarket or local market, which is cheaper in Lagos?
Our mystery shopper found out, and the results are eye-opening!
Need real-time market data? We’ve got shoppers nationwide.
@MalokunLabs has you covered.

[Ashwinn @Shwinnabego]

sometimes you gotta go for the high hanging fruit

[Yewande O @yewiedewie]

nobody cares, work harder

[LOGOR' | Malokun Labs @_Logor]

Nigeria's version has another divide: credit. In our Yaba merchant data (n=114 observations), 61% of traders already take transfers as their main payment, so they're on the formal rails. But only 6 named a bank as somewhere they borrow, against 13 for cooperatives and 11 for family and friends. They're using the formal system to get paid, but it isn't lending to them…

[LOGOR' | Malokun Labs @_Logor]

Foreign reserves are up, and everyone you know still feels broke. Both can be true.

Reserves are the state's savings. The derica of rice is yours. Macro stability is a precondition, not a dividend, and nobody at the market is paid in preconditions unfortunately…

[LOGOR' | Malokun Labs @_Logor]

You won't believe this, but cloves were once worth more than gold. They fueled ancient trade routes, made Ferdinand Magellan sail the world, sparked brutal colonial wars, and birthed the modern global economy.

[Bàbájídé B𝗹𝘂𝗻𝘁 @CRawkeen]

I didn't know there was a spiritual side to clove

[LOGOR' | Malokun Labs @_Logor]

@PENGRIFFEY97 Unfortunately.

[LOGOR' | Malokun Labs @_Logor]

@uberJJ You’d be very pleased with the art of Nengi Omuku, she paints on Sànyàn as a canvas and it’s quite impressive!

https://t.co/RhudCAz49n

[LOGOR' | Malokun Labs @_Logor]

@FunsoAkinsanya @SnagInspector Tell me more!

[LOGOR' | Malokun Labs @_Logor]

My office today. Gidan Makama Museum, Kano.

Workshop on what heritage and culture STILL means to us as Nigerians from the POV of our cultural centers and specifically our museums.

Yesterday I was in Benin City today I’ll know what lines connect us and what lines divide us ethnographically.

@MalokunLabs

[LOGOR' | Malokun Labs @_Logor]

@oluwatobiexe Otunla.

[LOGOR' | Malokun Labs @_Logor]

8:00 am from the ancient city of Kano!

[LOGOR' | Malokun Labs @_Logor]

One of the most effective, self-managed and deeply optimised for engagement is a football-focused WhatsApp group. In fact, no country in the world is more self-sustaining than such groups! 😂✊🏾

I’ve attempted to run at least 25 WhatsApp groups of different themes and interests, and none has the survival rate of a soccer group! Chaotic, dramatic, yet extremely entertaining and self-governing, and the way absolute strangers bond in there is something!

[LOGOR' | Malokun Labs @_Logor]

Please how much is one of this? Need to get me one for the motion, tired of dealing with delays and missed flights. I’ve got places to go!

😞

[LOGOR' | Malokun Labs @_Logor]

A 3:00pm flight became 7:00pm then 10:30pm without any accountability from the airline, @flyunitedng you do this one oh. If person begin para next thing na trending video.

Bossman @mikeachimugu01 please is this normal?? Zero accountability. Zero penalties just bareface anyhowness and risking the lives of me and my colleague as we now have to enter our destination which we’ve barely been to at almost midnight??

[GroundTruthAPI @Groundtruth54]

The question now is which changes persist.

Does improved demand translate into cash retained?

Does more inventory produce lasting growth?

Do new operating decisions survive the next month?

A first visit gives us a baseline.

Returning gives us the opportunity to test it.

[GroundTruthAPI @Groundtruth54]

A food merchant reports earning enough to hire help.

But power interruptions threaten refrigerated goods.

A business can become stronger financially while remaining vulnerable operationally.

[GroundTruthAPI @Groundtruth54]

A merchant opens a second stall.

Both locations are reportedly performing well.

But the original shop recently experienced a break-in.

Expansion creates opportunity.

It can also increase exposure.

[GroundTruthAPI @Groundtruth54]

Another merchant replenishes stock after receiving savings-contribution proceeds.

Customers begin finding more of what they want.

The merchant reports better sales.

Inventory availability may be as important as demand.

[GroundTruthAPI @Groundtruth54]

A merchant starts delivering to homes.

Orders increase, according to the merchant.

But customers owing money for months remain a problem.

More orders do not necessarily mean faster collections.

[GroundTruthAPI @Groundtruth54]

FIELD LOG / YABA

We’re approaching 100 first observations across one Lagos market cluster.

One pattern keeps appearing:

The problem facing a business is not always the same as the thing driving its growth.

A few examples. ↓