Magnetude Consulting

Magnetude is a B2B marketing firm that pioneered the fractional marketing approach for small to medium tech-related businesses.

[Magnetude Consulting @_Magnetude]

The old GTM playbooks are dead.

In this special #ShiftAndThrive compilation:
• ICP mistakes that kill growth
• Finding the story behind the data
• Scaling lean with AI

Insights from top founders, operators & investors.

https://t.co/6ZZuIn5SqO
#B2BGrowth #GoToMarket #AI

[Magnetude Consulting @_Magnetude]

"My favorite part of my job is talking to the client's customers."

— Cyndy Hunter, VP of Client Strategy & Delivery

That simple statement says a lot about how we approach marketing at Magnetude.

The best marketing starts with people.

Hear more from Cyndy and Natalie below

[Magnetude Consulting @_Magnetude]

Two Hermes Creative Awards.

We received Platinum recognition in the Team Achievement category for work with Express 4X4 Truck Rental and Gold recognition for Shift & Thrive Podcast.

https://t.co/EkE5bryHgN
#B2BMarketing #GrowthStrategy #DemandGeneration #Leadership

[Magnetude Consulting @_Magnetude]

Founder-led sales works until it doesn’t scale.

In this special #ShiftAndThrive compilation episode:
• Founder-market-fit vs product-market-fit
• Why early GTM tactics break at scale
• How to “bottle” founder storytelling

Listen now: https://t.co/Nw4mmW3Ivl

#FounderLedSales

[Magnetude Consulting @_Magnetude]

We’re celebrating Natalie Nathanson’s 14th MAG-niversary!

She has helped shape Magnetude into the strategic, people-first organization it is today. Her vision for smarter, more human B2B marketing continues to influence how we think, grow, and show up for clients every day.

[Magnetude Consulting @_Magnetude]

Modern sales have shifted from FOMO → FOMU (fear of messing up).

On Shift & Thrive, Paul Terry shares:
• Why “no decision” is the real competitor
• How to sell to buying committees
• Why ICP focus matters more than ever

https://t.co/Zipx39v64R

#SalesLeadership

[Magnetude Consulting @_Magnetude]

We’re excited to welcome Patrice Murray to the Magnetude team as Director of Growth & Partnerships.

She’ll focus on helping growth-stage companies connect with the marketing expertise they need to drive lasting business growth.

#B2BMarketing #GrowthStrategy #MarketingLeadership

[Magnetude Consulting @_Magnetude]

When security leaders evaluate partners, confidence in your approach matters.

How are you reinforcing trust across your marketing?

https://t.co/HwrfFcGTwy

#Cybersecurity #CISOMarketing #Trust #B2BStrategy

[Magnetude Consulting @_Magnetude]

We’re re-airing this #ShiftAndThrive episode with Sangram Vajre because AI may speed up execution, but it doesn’t replace GTM clarity.

Natalie and Sangram discuss customer insight, ICP focus, experimentation, and leadership alignment.

Listen here: https://t.co/NN0myTApwD

[Magnetude Consulting @_Magnetude]

There are a few consistent signs when marketing isn’t set up to scale:
- Campaigns feel reactive
- Messaging shifts depending on who creates it
- Sales and marketing aren’t aligned

These challenges can be fixed with the right structure in place.

https://t.co/IV4xlXb90s

[Magnetude Consulting @_Magnetude]

Our Founder and CEO Natalie Nathanson recently shared her perspective on a Forbes Agency Council Expert Panel focused on "How To Give Social Media Fans Ownership While Managing A Community."

Read it here: https://t.co/HWPcFbKEvs

#forbesagencycouncil #ceoinsights #b2bmarketing

[Magnetude Consulting @_Magnetude]

Growth can look successful on the outside while creating real pressure behind the scenes.

On #ShiftAndThrive, Natalie speaks with Kevin Bailey of Dreamfuel about mental performance, stress, intuition, and leading with more clarity.

https://t.co/hufGMkfEr4

#CEO #FounderMindset

[Magnetude Consulting @_Magnetude]

CISOs are not sitting around waiting for outreach. They are doing their own research, comparing options, and forming opinions long before sales ever enter the picture.

Check out our latest eBook and learn how to cut through the noise:

https://t.co/ysCv1wFhIH

[Magnetude Consulting @_Magnetude]

On #ShiftAndThrive, Kat Wendelstadt shares what it takes to build a category from scratch—clear language, disciplined positioning, early customer validation, and smart use of AI without losing the human side of go-to-market.

https://t.co/vQPuQWWsJI

#GTM #AI #MarketingLeadership

[Magnetude Consulting @_Magnetude]

Spending more on marketing doesn’t fix the problem.

There needs to be alignment between people, programs, and platforms. Without the right structure, growth is challenging if not impossible.

https://t.co/IueNKxHrzY

#StructureforScale #B2BMarketing #B2BGrowth

[Magnetude Consulting @_Magnetude]

AI is changing how buyers evaluate vendors—and raising the bar for GTM teams.

This Shift & Thrive compilation breaks down how leaders are adapting with better targeting, real personalization, and more authentic engagement.

https://t.co/a8ykhywaPf

#GTM #B2BMarketing #AI

[Magnetude Consulting @_Magnetude]

In high-risk environments, trust is built through evidence and external perspectives.

If your strategy centers on what you say about yourself, credibility suffers. How are you building independent validation?

https://t.co/C2j6zhcBWK

#Cybersecurity #CISOMarketing #B2BStrategy

[Magnetude Consulting @_Magnetude]

It’s a big moment for our client, Acumetis.

They’ve officially launched as a unified brand bringing together their capabilities to better support life sciences commercialization.

Announcement and video below:
https://t.co/o8lqH2ZrGr

#Rebrand #LifeSciences #B2BMarketing

[Magnetude Consulting @_Magnetude]

If one person owns marketing, you have a bottleneck.

This worked early on. Then growth happens, and everything starts to stretch.

Explore how you can build your marketing system: https://t.co/PelGXI2oBE

#MarketingLeadership #GrowthMarketing #B2BMarketing

[Magnetude Consulting @_Magnetude]

Alignment is one of the hardest leadership challenges in times of rapid change.

David Axler (CEO, Occupier) shares how to keep teams aligned, focused, and moving forward, even when priorities and pace are shifting.

#Leadership #ChangeManagement #SaaS

https://t.co/MKK0JjZE6G