Manson Chen

Creative Strategy | Growth Marketing | Gen. AI | prev. growth at Calm, Cash App

[Manson Chen @_MansonChen]

@jack_mitchell01 thanks for dropping the sauce

[Manson Chen @_MansonChen]

curacao is just here for the vibes

[Manson Chen @_MansonChen]

@lorenzo_pravata research

[Manson Chen @_MansonChen]

@lorenzo_pravata guide

[Manson Chen @_MansonChen]

It took me over 12,345++ video ad tests on Facebook to condense the knowledge into this 58 second clip.

Watch it to git gudder at making Facebook video ads.

[Manson Chen @_MansonChen]

Facts or nah?

[Manson Chen @_MansonChen]

@lorenzo_pravata followed

[Manson Chen @_MansonChen]

We're only just getting started but it's wild how many video ads have been created using Sovran so far!

Saving growth and UA teams from a TON of headache on variations, iterating, and ad naming so they can focus on being creative.

Much more exciting things to come!

Manson

[Manson Chen @_MansonChen]

@desmondhth https://t.co/sYAhufBXgI

[Manson Chen @_MansonChen]

@mrmagan_ @_buildspace @_nightsweekends @michael_milst this is sick! would it be able to generate any kind of javascript? trying to wrap my brain around how it works lol

[Manson Chen @_MansonChen]

@flxli227 @_nightsweekends @_buildspace Congrats on the steam page launch! Would someone with high latency have a disadvantage?

[Manson Chen @_MansonChen]

@dzhohola @_buildspace @_nightsweekends cool idea! do you have a special prompt when you talk to the AI?

[Manson Chen @_MansonChen]

Don't know how to grow on Meta/TikTok with video ads?

I'm building this tool after testing over 5,315 video ads on Meta over the last 4 years

This started in s4! Still sticking with it and looking forward to all the incredible people I'll meet

cc @_buildspace @_nightsweekends

[Manson Chen @_MansonChen]

@derekarani Great point and I want to see you succeed. I just updated the plans so that the starting tier has access to all aspect ratios

[Manson Chen @_MansonChen]

Hate making video ad iterations for Meta?

Hooks are one of the easiest and most effective ways to improve ROI.

Now you can batch create video ads with your hooks and videos selected.

sovran[dot]ai - try for free 😁

[Manson Chen @_MansonChen]

It's a shame how many ads go unnoticed because the hook's bad

You're just burning cash:
-> Writing briefs
-> Writing scripts
-> Re-ordering clips your timeline

Test more:
-> Visual hooks
-> Text hooks
-> Audio hooks

Aim for a Hook Rate above 30%

[Manson Chen @_MansonChen]

SEO or start a YouTube in 2024 if i want to grow a SaaS?

[Manson Chen @_MansonChen]

@dysmagan Yep, I use the weights there too