Marketing Helix

The Marketing Helix describes how trust, relevance, and timing determine whether a marketing message is pulled closer or ignored.

[Marketing Helix @_MarketingHelix]

The Marketing Helix is a model of customer behavior that replaces the funnel. The customer is already in motion, and the work of marketing is to follow that motion and surround it with relevant messages.

#MarketingHelix #CustomerJourney #Marketing #MarketingOB1 #Digilu

[Marketing Helix @_MarketingHelix]

@digilu What a great week for Digilu 😀

[Digilu @digilu]

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[Fort Clips @FortClips]

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[Marketing Helix @_MarketingHelix]

The funnel assumes customers are passive and wait to be converted. They are not. They are already in motion, comparing and deciding. The Marketing Helix is the model for that motion. It started here: https://t.co/6q2uZA0oUp

#MarketingHelix #CustomersInMotion