Miguel Portela

#Sportsbiz Pro, formerly legal in-house @FIFAcom & @Olympics.
#SportsMarketing & #AmbushMarketing pundit.
Passionate abt sponsorship, branding & tech.

[The Olympic Games™ @Olympics]

There’s nothing like pushing each other to go faster, and further, winning Gold together.

The celebrations of Iuri Leitao and Rui Oliveira paint a picture of the emotions felt as the whole nation cheers the duo across the finish line.

More than sport.

#MoreThanSport #Olympics #Paris2024

[Miguel Portela @_MiguelPortela]

Ambush Marketing hall of ᶠₛₕame - the UEFA Euro 2024 edition https://t.co/WVUsetTyQW via @LinkedIn

[Miguel Portela @_MiguelPortela]

👏🇧🇷✔️

[brasil @CBF_Futebol]

É preciso chamar as coisas pelo nome certo.

This is BRASIL. Brasil com S.

Agradecimento especial a quem nos deu a honra da locução deste filme. @jorgearagaodacruz 🇧🇷🤝🏽

[COPA90 @Copa90]

🎨 Redesigned national team crests by Floor Wesseling and photography by Louis Bever is a winning combo for Umbro

[Giochi Olimpici™ @giochiolimpici]

Tina & Milo. Meet the Official Mascots of the Olympic and Paralympic Winter Games #MilanoCortina2026.​

...and don't forget The Flo, their super cute friends!​

#Mascots2026 | #TinaMilo | #Olympics | #Paralympics | #Sanremo2024 | @Olympics | @Paralympics

[The Olympic Games™ @Olympics]

If babies competed in the Winter Olympics. 🥹❤️

Reminder: #Gangwon2024 is only 3️⃣ days away!

[Miguel Portela @_MiguelPortela]

@dickiebush 2022 review

[Miguel Portela @_MiguelPortela]

This Brew Dog #AmbushMarketing fiasco may turn out to be the best anti-ambush initiative in years...

[Miguel Portela @_MiguelPortela]

Some more early shots being fired in the AMWC 2022. Very helpful kickoff time conversion table on the website. It's going to be an interesting month #AmbushMarketingWorldCup

[Etihad @etihad]

@TeamKhabib and Clarence Seedorf aren’t the only legends excited for the biggest football tournament of the year. Be a part of the action from the moment you step onboard. Etihad Airways soars from Abu Dhabi to Doha six times a day – more on https://t.co/slUxKFhrZG

[Matt Navarra @MattNavarra]

This is @WhatsApp's wild new ad in Piccadilly Circus, London

watch to the end 😯

[Tesla Owners Silicon Valley @teslaownersSV]

.@elonmusk didn’t come up with the name Tesla Motors. He sent the nicest guy in the company to go sit in front of the house of guy’s house who owned the name to buy it. Eventually the guy sold it to @elonmusk for 75,000.

[Miguel Portela @_MiguelPortela]

Lisbon 2036. Still not too late.

[Kendall Baker @kendallbaker]

The inaugural Balloon World Cup took place in Barcelona last week, and it was electric.

[Miguel Portela @_MiguelPortela]

An exercise in hashtags and emojis: #Olympics #Tokyo2020 🎌🥇🥈🥉🗼🏄‍♂️🧗‍♂️🛹🏀🔝

[#Tokyo2020 @Tokyo2020]

✨ 7 Days To Go! ✨ 1️⃣ week to the Opening Ceremony of the #Tokyo2020 @Olympics #StrongerTogether #UnitedByEmotion

[Geir Jordet @GeirJordet]

The penalty shootout in football is the essence of performing under pressure. I spent 5 years of my life studying the Psychology of this event. Here's what I learned, which can also help understanding it in the current Euros/Copa America. Thread based on 10 of our studies. (1/13)

[Miguel Portela @_MiguelPortela]

Sponsors? ... Ambushers!
#AmbushMarketing alert

[Miguel Portela @_MiguelPortela]

This is definitely going to become a thing now, isn't it? Euro2020 moments.

[Cabine Desportiva @CabineSport]

Selecionador da Rússia bebe Coca-Cola. 😂😂

[Bruno Nogueira @Corpodormente]

Perfeito

[Miguel Portela @_MiguelPortela]

Nice camera angle rather. You can't see that in normal Liga NOS matches. #cleanvenue or #ambushmarketing ?

[Matthew Glendinning @mattglen]

Nice for KFC, McDonald’s and some others at UCL final. Team will be absolutely fuming!

[Tristan @trilavier]

France's broadcaster is #Tokyo2020 ready!