Christophe Loiron

MISTER FREEDOM® Blog:

[Christophe Loiron @_MisterFreedom_]

The entire USA and Japan production of Mister Freedom® FW2024 "Submariner" collection has now completed.
This season's line-up is loosely inspired by the vintage underwater world of the "Silent Service", 1930s~1950s.
Dive, dive, dive!
https://t.co/Z5ZexMeozV

[Christophe Loiron @_MisterFreedom_]

In Japan last week, discussing Mister Freedom® x Sugar Cane Co SS2024 "AREA 7161" and behind-the-scene design bits for CLUTCHMAN TV!
✌️👽🛸
https://t.co/p11vvsjtbn

[Christophe Loiron @_MisterFreedom_]

https://t.co/98uBk9kz4i

[Christophe Loiron @_MisterFreedom_]

Excellent article by Rachel Kurzius in The Washington Post.
The exact same has happened to the garment industry.

« Why furniture got so bad » https://t.co/7HlDjtfnVi

[Christophe Loiron @_MisterFreedom_]

@Reuters @helenmariareid Simple equation:
Buy Less + Pay More = End of #FastFashion

[Christophe Loiron @_MisterFreedom_]

“Fashion will not become sustainable unless and until consumers are persuaded to stop buying disposable attire, and every item is worn enough times to amortize impacts in production and disposal.”

https://t.co/dLI1G7EqDD

[Christophe Loiron @_MisterFreedom_]

Thanks for mentioning H&M greenwashing efforts, they needed the promo…
Also, Shein grossing $16 Billions in 2021 peddling fast fashion sounds a bit obscene?
The message that “sustainable” fashion needs to get cheaper is off, address consumerism + garment longevity instead.

[Cathaleen Chen @Cathaleen_Chen]

my latest on shein, which has seen sales fall in 6 of the last 7 months. there’s no reason in particular but a confluence of recession, e-commerce slowdown and shein’s own sustainability controversies

[Christophe Loiron @_MisterFreedom_]

@Robbie_Peru Thank you Sir!
Getting ETAs according to feedback from all the different factories asap, the website will have updated drop dates for each style soon. Cheers

[Christophe Loiron @_MisterFreedom_]

Inspired by the vintage world of Hollywood stunt players, “HOOPER” is our upcoming Mister Freedom® FW2022 collection.
Preview up on the website 🏍
https://t.co/Kl9TJafqQj

[Christophe Loiron @_MisterFreedom_]

Designer blue jeans that won’t bind your legs.
Made in 🇺🇸 #denim

https://t.co/czOI5fuwmV

[Christophe Loiron @_MisterFreedom_]

@tamibates Mr Depp wears our made-in-USA “Scuttler” model, cut from assorted vintage New Old Stock fabrics. We update inventory regularly
✌🏼🤠👉🏼 https://t.co/mti08npJNk

[Christophe Loiron @_MisterFreedom_]

Thanks catherine, you win!
🏆👏🏼😂
#JohnnyDepp

https://t.co/mti08npJNk

[EcoWatch @EcoWatch]

Deep in the Atacama Desert of Chile, new dunes are forming — not of sand, but of last year's unsold clothing.
https://t.co/YcYJnjZ59C

[Christophe Loiron @_MisterFreedom_]

Watch this documentary.
And STOP buying crap just because it’s cheap.
https://t.co/wQGYYVLAyR

[Christophe Loiron @_MisterFreedom_]

Contrary to recent rumors, our upcoming #MisterFreedom® mfsc FW2021 "PODIUM" collection is not inspired by the early career of French pop singer Claude François, but rather by vintage 1940s-80s athletic wear.
Preview here:
https://t.co/93CJNMHCRn

[Christophe Loiron @_MisterFreedom_]

@Reuters “Denim from $9.99”
... a new low for H&M
#👖

[Christophe Loiron @_MisterFreedom_]

@AmericanExpress I personally strive to shop local yet often get the aggravated “sorry, we don’t take AX, they charge too much” routine line.
I usually suggest “just be grateful for anyone willing to make a purchase”.
Small biz owner in Los Angeles CA pitching in!

[Christophe Loiron @_MisterFreedom_]

Informative story about the garment industry, def worth a listen.
Surprisingly, no mention of sweatshop labor fueling #FastFashion.
Aren't the topics of CoC (Country of Origin) or workers' exploitation always relevant when intelligently discussing fashion?
https://t.co/uJzsg2O0Ar

[Christophe Loiron @_MisterFreedom_]

You no longer need to be Indiana Jones to experience our online store.
The ol’ MF® labyrinth has been fully redesigned for your browsing pleasure.
And I was told shipping is FREE this weekend🔥
Thank you for the support!
https://t.co/moiSBie8xk

[Christophe Loiron @_MisterFreedom_]

0615am this Sunday... dodged this one.
When is 2020 over exactly?