Loves Life, Family, Music, Mise en Place, Challenges, Laughing, Good Food & Drink. Custodian of @steelcitybees & Creator of Dry Stone Walls #wherespondy?
David Ogilvy, the father of modern advertising, sold his agency for $864 million.
Here are 20 words he considered the most powerful in the world.
To grab attention:
Startling,
Suddenly,
Sensational,
Remarkable,
Revolutionary.
To launch a product:
Offer,
Bargain.
Introducing,
Announcing,
improvement.
To get people to take action:
Now,
Hurry,
Quick
Wanted,
Challenge.
To spark interest in your ideas:
Easy,
Magic,
Miracle,
Amazing,
Compare.
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mind when Kris Kristofferson came over, hugged her and told Sinéad O’Connor ‘don’t let the bastards get you down’ when she was being booed on stage, and then wrote this song about her