Sarah Fuller

1st woman to play & score in Power 4 🏈 | 3x SEC Champ ⚽️ | Chief Athlete Officer @NOCAPSports 🚀 | NIL Inquires- @tayhawker

[NOCAP Sports @NOCAPSports]

Our team spent Monday & Tuesday in Tallahassee for strategy sessions with @FSUAthletics & @SeminoleBooster 🍢

Excited to continue building on the successes we’ve had so far and to keep finding new ways to turn the strength of the Seminole Business Network into real commercial value for the program. #GoNoles

[Ben Horney @BenHorney]

Many schools remain wary of PE money, but some have resorted to cutting sports. @NOCAPSports says it has found a novel revenue-producing mechanism for athletic departments.

The program is being used by Florida State University, Villanova, and more.
https://t.co/KLdLx8A3W3

[NOCAP Sports @NOCAPSports]

More info on what NOCAP actually does, and how we’re building sustainable revenue streams with Universities:

Since launching this program, we’ve partnered with FSU, Villanova, South Carolina, Pittsburgh, and Xavier.

We work with a number of service providers that implement directly into alumni-owned businesses.

Restaurants. Car dealerships. Law firms. It doesn’t matter what type of business. We can work with all types of businesses at all sizes.

As a business owner, you implement the service provider into your operations one time. From then on, a portion of every transaction goes back to athletics, in perpetuity.

Rather than relying on donors, taking on extra PE money, or cutting sports, our focus is centered around activating local business communities to help fund athletics programs in perpetuity.

Read the full story here⬇️

[Sarah Fuller @_Sarah_Fuller]

Best Job Ever 🚀

[NOCAP Sports @NOCAPSports]

Sarah Fuller broke barriers in college football and went viral overnight. The NIL era started seven months too late for her to capitalize on it…

Now she’s at NOCAP Sports making sure every athlete gets their moment.

In November 2020, Sarah became the first woman to play and score in a Power Five football game. Her following went from 1,400 to 200,000 in a matter of days. Brands came calling. The opportunities were real. She couldn’t take a single one.

“I broke barriers in college football, went viral, and watched brands reach out in real time with opportunities I had to turn away or risk losing my scholarship,” she said.

That experience didn’t just shape her perspective. It rerouted her career.

Fast forward to 2026. Sarah is speaking at the New York Stock Exchange about the athlete economy, sitting on panels about the Future of Women’s Sports, and showing up on ESPN College GameDay at Vanderbilt five years after she first made history there.

Today Sarah is Chief Athlete Officer at NOCAP Sports, overseeing our athlete activation team and building sustainable ways to get athletes paid.

She lobbies on behalf of athletes, builds brand partnerships, and works every day to make sure the window stays open for the people coming after her.

She knows what it costs to miss the moment. That’s exactly why she’s the right person building what comes next at NOCAP👏​​​​​​​​​​​​​​ @_Sarah_Fuller

[NOCAP Sports @NOCAPSports]

We just partnered with @redbull ⚡️

Red Bull was hosting their renowned Red Bull Chariot Race on campus and wanted athletes to be apart of it…

We connected them with 8 USC football players to promote and show up for the event.

They performed a skit in front of the crowd, hung out with students, and soaked in every second of it.

The energy was exactly what you’d expect when you put college athletes in the middle of one of the most chaotic, fun events on a college campus.

This is exactly what athlete activations are supposed to look like.

Not transactional. Not staged.

Just athletes showing up in their community, connecting with their school, and building real relationships with brands that actually get it.

Red Bull gets it. And this is the kind of partnership NOCAP is built to create more of.

If your brand wants to show up on college campuses in a way that actually means something, let’s connect!

[Nick Lord @nickatnocap]

I've started asking myself one question about every person I hire: If they left tomorrow and started their own company, would I follow them?

Not "are they qualified." Not "do they check the boxes." Would I actually bet on them?

It sounds like a high bar. It is. But I've learned the hard way what happens when you lower it. You end up managing instead of building.

The best people I've ever worked with all share something...they operate like founders even when they're not. They don't wait to be told. They see a problem and they move. They care about where the whole thing is going, not just their lane.

I've been developing this philosophy and I broke it all down in this week's Long Game.

Link: https://t.co/lk0CYOiNLD

[NOCAP Sports @NOCAPSports]

"I wake up with the belief every day that the work we are doing is going to change college athletics for the better, forever."

That's Dan Ockree, our Director of Sales at @NOCAPSports.

Dan grew up in Pittsburgh, played four years of college golf at Westminster College, and spent close to two decades in sales and leadership before landing here.

His career took him from B2B companies to disruptive medical technology, where he spent years challenging the status quo to improve patient outcomes.

He didn't come to NOCAP for a safe next step.

He came because of the people, and because he's spent his whole career chasing problems worth solving.

That mindset is exactly what we need leading our university partnerships.

Someone who knows what it feels like to walk into a room with a solution nobody asked for yet, and walk out having changed the way people think.

We're lucky to have him🏆

[NOCAP Sports @NOCAPSports]

🚨ATTENTION ALL ALUMNI BUSINESS OWNERS

There's a way to support your school every year without writing a single check.

Here's how it works in action: 

A multi-location automotive group partnered with NOCAP. They switched their payment processing to one of our vetted service providers. 

That switch saved them $1.2 million in credit card fees and will now deliver $200,000+ every year back to the university that made the introduction.

No donation. No fundraiser. No additional cost to the business.

Just a smarter way to route money that was already being spent.

Your existing business expenses are going somewhere right now.

They could be going to work for your school and athletes at the same time.

And once the switch is made, that revenue runs in perpetuity. 

No annual ask. No check to write.

Just a recurring stream of support that works in the background every single year.

That's the whole idea of what we’re building at NOCAP.

[NOCAP Sports @NOCAPSports]

We're generating $350,000 a year for a university. Not a single dollar came from a donation.

Here's how it happened: 

A donor owned business was already spending money on employee benefits. They switched to one of our vetted B2B service providers.

That switch created $350,000 in annual revenue flowing back to the university at no additional cost to the employer.

Plus, employees actually got more benefit value in the process.

No fundraiser. No donor ask. No additional cost to the business.

The best part? 
That revenue runs in perpetuity.

The business changes their provider once and creates a sustainable revenue stream back to the university.

No need to circle back next year and ask for more.

The goal is to mobilize entire business communities and do it at scale.

That's the NOCAP model. We connect alumni and donor owned businesses with service providers that reduce their operational expenses.

When those businesses make the switch, a portion of every transaction flows back to the athletic department.

The business wins. The university wins. And nobody had to write a check.

This is what sustainable revenue actually looks like.

[NOCAP Sports @NOCAPSports]

Have you ever wondered how we navigate the ever changing NIL landscape?

It starts with Casey Floyd, our Co-Founder and Chief Compliance Officer.

Casey grew up a die hard UCLA fan.

When Ed O'Bannon led the Bruins to the 1995 national championship, he became Casey's childhood hero.

Almost two decades later, Casey was sitting in law school when O'Bannon sued the NCAA.

He became obsessed with the case.

And what he found disturbed him.

College athletes were the only Americans prohibited from profiting off their own name, image, and likeness.

For Casey it wasn’t just a legal issue. It was a civil rights issue.

It rerouted his entire career.

Casey spent over a decade inside NCAA compliance, working across Power Four programs, mid-majors, and a Division I conference office, eventually becoming Director of Compliance at the University of Michigan.

By 2020 he had spent almost five years on the Legislation and Governance Committee for NAAC (National Association for Athletics Compliance), providing direct feedback to the NCAA on NIL policy.

He saw behind the curtain.

Sincere feedback was being dismissed. Some of the committee structures were smoke and mirrors.

So he stopped waiting for change from the inside and went to build it from the outside.

That same year, Casey co-founded NOCAP Sports to build NIL infrastructure while also advocating publicly for athletes’ rights.

He wasn't just watching the landscape change.

He was one of the reasons it did.

That’s who is keeping NOCAP ahead of the curve.

[NOCAP Sports @NOCAPSports]

TPG is acquiring Learfield for up to $2 billion…

That business is built on sponsorship.

But the real unlock is what happens when you embed commercial partners driving recurring revenue directly inside athletic departments.

That model is worth a lot more.

That is what NOCAP is building.

Not from the outside. From inside university athletic departments.

It is still early. And the thesis is proving itself in real time.

[Michael @Envy_Ambition]

How about we block all students from transferring schools and not just athletes. You enroll and are required to stay there for all four years regardless if you play sports or not. If that sounds unreasonable then you now get the point.

[Florida Funders @FloridaFunders]

Big things happening with @NOCAPSports and their work with Florida State Seminoles.

FLF loves backing teams building the future of college sports can’t wait to keep watching this growth 🚀

[Ronald Ussery Jr, Esq. @ronaldusseryjr]

For decades, nobody pushed for federal regulation while athletes generated billions without compensation. The urgency to "save college sports" only arrived once players started seeing some of the money, and that framing tells you a lot.

[Mit Winter @WinterSportsLaw]

A good explanation for why a federal law that penalizes college athlete transfers isn’t athlete friendly.👇

Let the athletes decide for themselves.

The days of the NCAA unilaterally imposing restrictions on athletes are over.

Time to move forward, not backwards.

[Lawrence Tynes @lt4kicks]

Can college coaches only transfer 1 time over a 5 year period without having to sit out a season?

[Mit Winter @WinterSportsLaw]

A federal court has already held the one time transfer rule violates antitrust law.

Which means the NCAA isn’t permitted by law to have the rule.

So even if the EO could lawfully tell the NCAA what rules to create (it can’t), the EO doesn’t allow the one time transfer rule.

[Nick Lord @nickatnocap]

An executive order can't fix college sports. And we should stop pretending capping an athlete's ability to earn without them having a seat at the table is the answer.

[Nick Lord @nickatnocap]

Ryan Day just floated the idea of a draft for college football.

A draft where high school prospects get selected by programs like the pros do it.

Sounds wild, but his logic is actually pretty clean.

College football already has free agency (the portal). It already has paid players (NIL). It already has salary caps being discussed. The sport copied pretty much every structural element of pro sports.

Day's point is simple: the sport is stuck in purgatory. It went halfway toward a professional model and stopped. That middle ground is where all the chaos lives.

He sees two options: Go all the way toward a pro structure, or go back to amateurism.

There is no going back.

Which means the people running college athletics need to start building real infrastructure. Enforcement. Revenue distribution. Roster management frameworks. The kind of operational backbone that pro leagues spent decades developing.

Interesting take. Is this the inevitable next step. Is college football built for it? #collegefootball #NCAA #NIL

Full article: https://t.co/NysxqqF7Lm

[Nick Lord @nickatnocap]

I gained quite a bit of #FSU followers the other day from my post with a lot of questions and inquiries. If you are a business owner and want to support the future of Florida State Athletics without having to donate a dime, fill out this form: https://t.co/2rSCKiarhC

If you are FSU fan and want to see your school build long term sustainable revenue, please share 🦾

cc: @SeminoleBooster x @NOCAPSports