At ScreenStories we empower brands and businesses to tell the world about their socially, environmentally and ethically conscious activities and ambitions.
What’s your problem? I bet AIDA can fix it…
Attention
Your hook. Give them a reason to keep reading.
Interest
Use interesting facts etc to pique interest.
Desire
Build their desire. Talk about the benefits.
Action
What action do you want them to take?
We come here to be entertained. We don’t come to see ads. We have subconscious ad blockers which kick in when we see content that looks like an ad, and tells us to ignore it, skip it, scroll past it.
Put yourself in the shoes of your audience and create what they came to watch.
The robots aren't stealing our jobs, they’re reshaping them. We are now using AI to reimagine possibilities and push the boundaries of traditional practices.
https://t.co/WQV43LzPjr
This cheeky chap will feature in an upcoming piece we’re working on about rewilding the UK. It’s nice to look at some positive stories and explore some of the more whimsical aspects the conservation conversation.
#sustainability#environment#nature#savetheplanet#design
A report from the health select committee last week has concluded that the NHS and the social care system are facing their greatest workforce crises in their history, with around 100,000 vacancies being advertised in each at the end of last year.
#health#wellbeing#nhs#design
Scary stat!
Things can seem bleak, but at the same time it feels like awareness and proactivity continues to rise.
If we all keep doing more than our bit, and making our voice heard, perhaps there is hope?
#recycling#reuse#environment#gogreen#design#animation#creative
Delighted to share our new branding!
A wonderful team effort, a truer depiction of who we are, and a clearer way to showcase our efforts to help brands tell their socially, ethically and environmentally conscious stories
#video#agency#branding#animation#digital#marketing
An antagonist is NOT just a bad guy. They should have their own goals, characterisations, and true character.
Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories!
https://t.co/ZJAX6CU9t1?
#script#writing#movies#screenwriting
We experience a protagonists traits in context of the supporting characters. E.g show he is kind, by offering up other characters who are less kind.
Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories!
https://t.co/2K44R1Xm02?
A well-developed character has both interesting and humanising traits. There should be balance between interest and empathy.
Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories!
https://t.co/XkElJTn8rv?
#narrative#screenwriting
Your characters should be empathetic, but not necessarily sympathetic. A shared human capacity, like guilt or joy, makes them relatable to your audience.
Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories!
https://t.co/ZJAX6CU9t1?
Conflict creates dilemmas that will force your character to make decisions. It is these decisions that reveal their true character.
Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories!
https://t.co/8TVsxFZ4tL?
#script#screenwriting
Balancing inner, personal and extra-personal conflict is key to character development.
Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories!
https://t.co/SgnHSg3mr3?
#script#writing#narrative#storytelling#story#screenwriting
A character’s desire to achieve their goal is directly proportional to the risk they’re willing to take to succeed. To win it all, they need to risk it all
Learn how to shape your narrative, save time on rewrites, and maximise payoff with ScreenStories!
https://t.co/ZJAX6CU9t1?