Segment Ninja

Email segmentation like never before. Understand who and the why behind the buy. Demographics, psychographics, lifestyle, brand preferences. Segment better.

[Segment Ninja @_SegmentNinja]

Seeking 2 more DTC merchants for private beta of new #klaviyo integration. Zero learning curve. Two minute setup and it just works. Also looking for one more innovative Klaviyo agency to participate. Goal is to learn, iterate and all grow together. You know what to do next.

[Segment Ninja @_SegmentNinja]

@ehalm_ So many potential applications for this. Can't wait to try it.

[Segment Ninja @_SegmentNinja]

@andy_mura @harleyf @Shopify If you don't believe and show the enthusiasm no one else will. Every company has warts, but no one can argue that Shopify is still crushing it.

[Segment Ninja @_SegmentNinja]

@jsappington HB. Hope it's the best year yet. Then repeat next year.

[Segment Ninja @_SegmentNinja]

@jsappington Nice. I remember the early days of the internet when pop-ups were frowned upon.

[Segment Ninja @_SegmentNinja]

@mordechaihoff @redmoosecare What the...???!?!

[Segment Ninja @_SegmentNinja]

@mordechaihoff Sweet.

[Segment Ninja @_SegmentNinja]

@thePhilRivers Are the flows basde solely on site/cart/purchase/email behaviors or do you add other filters?

[Segment Ninja @_SegmentNinja]

@zachmstuck Agreed. Great that they exposed a few warts, mistakes and battle scars around their journeys. The honesty was refershing. I'll definitely tune in again.

[Segment Ninja @_SegmentNinja]

@jsappington What in your layout were you testing? Position of call-to-action, number of images, other? Such a negligible difference is interesting. One of my clients frets over these details, sometimes unnecessarily I think.

[Segment Ninja @_SegmentNinja]

@jsappington Congrats. And keep sharing the learnings.

[Segment Ninja @_SegmentNinja]

@mordechaihoff Consumer, B2B, partners, or other? I'm recently finding some challenges here too. Interested to see what others say.

[Segment Ninja @_SegmentNinja]

@samweinstein @mordechaihoff Sam is onto something. Use the 80/20 rule. What 20% of your products generate 80% of your profits? Create a category called Most Popular or present your Pareto 20 in a more prominent way. Still allow discovery of the rest of the products. Tricky, but focus on the 20%.

[Segment Ninja @_SegmentNinja]

Do your due diligence and assess fit. It's not for everyone. When you speak to everyone, you speak no one. Cheers.

[Segment Ninja @_SegmentNinja]

Seeking 2 more DTC merchants for private beta of new #klaviyo integration. Zero learning curve. Two minute setup and it just works. Also looking for one more innovative Klaviyo agency to participate. Goal is to learn, iterate and all grow together. You know what to do next.

[Segment Ninja @_SegmentNinja]

Forget Key Performance Indicators (KPIs), Key Pareto Information (KPIs) is where its at.

"If KPI dashboards don’t facilitate data-driven looks at key Pareto information, people are blind to future optimization and value-creation opportunities."

https://t.co/fQSnAkjdLi

[Segment Ninja @_SegmentNinja]

@ShaanVP @Julian Well done everyone. How do you submit a pitch without disclosing too much IP/secret sauce AND get the next meeting? I've talked to dozens of founders and know this is a real concern.

[Segment Ninja @_SegmentNinja]

@dan_nikas 🙂