CEO and Founder of Paragon. Helping brands figure out their online strategy for the digital commerce. Scaling up sales worldwide through Amazon marketplace.
Marketplace Pulse's article on Amazon opening Seller Central to rival marketplaces reignited a question: are sellers still independent business owners, or are we becoming operators within Amazon's system?
My latest article:
https://t.co/6ENgJpIsGF
My #ChatGPT has sparkled a sense of humour suddenly.
Not sure if it was intentional but this one made me chuckle. The following answers had the same hint of humour. I'm used to a sober straight-to-the-point response.
Are you also noticing your conversations have changed?
The real reason why @TikTok is winning viewership over @Facebook/@Instagram is because ads on the former are way less intrusive and disruptive. People simply got tired of it.
I tweeted this morning about Amazon letting #Brands communicate with their customers and then... Boom!
The ability to run #Email campaigns on #Amazon has finally been rolled out to Seller Central!
As Amazon moves more towards favoring brands, I'd expect that in the long term, Amazon may loose those restrictions a bit for registered brands. It's funny to think that it was Amazon who made Shopify so relevant.
#Shopify is the largest 'threat' to Amazon and the preferred channel for #brands looking for growth precisely because of the limited communication with customer that #Amazon imposes on sellers.
The first steps for #omnichannel#ecommerce was to integrate on and offline to a seamless shopping experience. But the true magic came with developing an algorithm capable of predicting buying patterns and serving suggestions tailored to each individual. Forget personas. #Amazon
"We have a saying: ‘No matter what you are selling, you can sell it anywhere’. It’s the truth.
No matter whether you are selling electronics, fashion or books - you can sell the same products in different markets."
#KevinKampmann#sellglobal