While Clipse just released their fourth studio album 'Let God Sort Em Out,' its rollout was certainly one of the most memorable in recent history.
Over the past year, they’ve been everywhere—spotted on multiple magazine covers (including ours), a slew of podcast interviews and even NPR's Tiny Desk. And that got us thinking, what are some of the greatest rap rollouts of all time?
When we say “rollout,” we’re talking about the moves, tactics, and, frankly, the energy an act generates in the lead-up to a release. That could mean a run of promotional drops, concerts, out-of-the-box stunts, general narrative building, or simply flooding the zeitgeist with their presence.
With that said, here are the 15 best rap rollouts of all time 🧵