The NBA’s ability to author nostalgia—their most valuable emotional currency—is being sold off for ad space that can’t possibly match the value it’s sacrificing.
The over-commercialization cheapens the moment and strips away any sense that you’re watching something timeless.
Grateful for this amazing opportunity. Basketball means everything to me, and no matter where I play the game, I’ll do so with the same joy, passion and goal - to win championships.
"LeBron James doesn't deserve a teammate like that."
Stephen A. Smith on D'Angelo Russell missing a late-game huddle while the Lakers were headed to a 0-3 hole 🗣️
(via @FirstTake)