Most ecommerce brands don’t have a traffic problem.
They have a checkout problem.
If a user clicked, your job is to get out of the way.
Fast. Clear. Frictionless.
That’s real CRO.
#EcommerceGrowth#CRO#DTC#MarketingTwitter
STOP ADVERTISING ON META ⚠️
Every campaign lives or dies by one rule:
Trust → Value → Action must align.
When they don’t:
- Trust + No Value = Scroll
- Value + No Action = Confusion
- Action + No Trust = Resistance
That’s how CAC inflates -
That’s how CAC inflates quietly while dashboards still look fine.
Before you launch again, pause and ask:
- Does this caption establish trust?
- Does this creative clearly offer value?
- Does this CTA give one clear next step?
If the answet is maybe, don’t launch!
I’ve always believed @Apple to be a reliable brand when it comes to my daily use devices. Disappointed!!
My brother’s #iPhone12ProMax burst open while being charged with original accessories and Apple India’s customer service reps are not supportive at all. Attaching pictures.
@VirginPlus I’ve been charged 3 times for the same bill. It’s $550 extra on my account. YOU already charged me twice and my refund is on the way and now I’m charged again for my account. I need URGENT REFUND. Call me back.
@reithd It’s one of many yet to be discovered vanity impressions that accompany online media, reminds me of the vanity metrics that you always talk about @reithd Is there a way to realistically quantify reach on such platforms?
@reithd Social distancing is the way of life for some people, it’s a part (need) of our culture now! It’s like a secret plot revealing itself slowly as we go deeper in isolation.
#CocaCola's decision of launching a #Coke brand energy drink can and will have implications on its relationship with #Monster. This takes me back to assessing through criteria, "Is it one of our core competencies?" Thoughts @reithd?
#MKM915#Assignment
@reithd With Brandless, a major leak in funds has to be customer acquisition and sourcing premium products while keeping the prices low. It’s reverse economies of scale it seems. As the demand went high, they couldn’t keep up with the costs is what I think.
The clout about @CocaCola is worth considering, given the giant's heavy media spending to keep amusing us with out of the box campaigns!! Here's a glimpse of the beverage heavyweight and how it has been functioning in recent years. #PersonalBranding#MKM915#OpenHappiness