Every tool humanity has ever invented was criticized at birth and celebrated a generation later. Fire. The wheel. The printing press. Electricity. The internet. AI is next. Patience.
Today we reduced headcount by 22%. The business is the strongest it's ever been. So I think it's important to be direct about what I'm seeing and why.
First, I made this decision and I own it. I did it because the way to operate at the highest level of productivity is changing, and to win the future, ClickUp needs to change with it.
Second, this wasn't about cutting costs. Most savings from this change will flow directly back into the people who stay. We'll be introducing million-dollar salary bands. If you create outsized impact using AI, you'll be paid outside of traditional bands.
Most importantly, I have the deepest gratitude for those affected. We're doing this from a position of strength specifically so we can take care of people properly. Everyone affected receives a package aimed at honoring their contributions and easing the transition.
I only see two options: wait for this to play out gradually in the market or be honest about what I'm seeing and act proactively.
THE 100X ORGANIZATION
The primary change is that we're restructuring around what I call 100x org. The goal is 100x output. The roles required to build at the highest level are fundamentally different than they were a year ago.
Incremental improvements to existing systems won't get us there. We need new ones. That means creating enough disruption to rebuild rather than iterate on what's already broken.
The common narrative is that AI makes everyone more productive. It doesn't. Many of the workflows of today, if left unchanged, create bottlenecks in AI systems.
These roles will evolve. But waiting for that to happen naturally means falling behind now.
The 100x org is actually heavily dependent on people - infinitely more than today. This is only possible with 10x people that have embraced and adopted new ways of working.
THE BUILDERS, AGENT MANAGERS, AND FRONT-LINERS
— THE BUILDERS: 10X ENGINEERS
I don't think most companies have internalized what's actually happening with AI in engineering. The common narrative is that AI makes all engineers more productive. That may be true in isolation, but at an organization level - that is the farthest thing from reality.
Here's what we've validated recently at ClickUp: the great engineers, the ones who can orchestrate, architect, and review, are becoming 100x engineers. They're not writing code. They're directing agents that write code. The skill is judgment.
AI makes the best engineers wildly more productive, and everyone else using AI slows these engineers down.
Think about it - the bottlenecks are (1) orchestration - telling AI what to do, and (2) reviewing - what AI did. Everything is leapfrogged and no longer needed.
So who do you want orchestrating and reviewing code?
And how do you want your best engineers to spend their time?
If your best engineers are spending time reviewing other people's code, then this is inherently an inefficient bottleneck. These engineers can review their agent's code much faster than reviewing human code.
The new world is about enabling your 10x engineers to become 100x.
The wrong strategy is to push every engineer to use infinite tokens. Companies doing this are celebrating 500% more pull requests. But customer outcomes don't match the volume of code being generated.
I call this the great reckoning of AI coding, and every company will face this soon if not already.
More code is just another bottleneck to the best engineers, and ultimately to your company's impact as well.
— THE BUILDERS: 10X PRODUCT MANAGERS
Product management and design roles are merging.
Designers that have customer focus, become more like product managers.
And product managers that have intuition for UX become more like designers.
The bottleneck of user research is gone. It takes us just one mention of an agent to kickoff research and analyze results.
The bottleneck of product <> design iteration is also gone. The product builder iterates on their own, along with agents and skills that ensure alignment with quality and strategy.
Also controversial today - I believe that the wrong strategy is to have your PMs shipping code - that just introduces another bottleneck that the best engineers will waste their time on.
To be clear, PMs should be coding but they should do this in a playground to iterate, validate, and scope. That code should not go to production.
Everything outside of managing systems, orchestrating AI, and reviewing output becomes a bottleneck.
That's why the other roles that are critical along with these are the systems managers (to reduce bottlenecks) along with a bottleneck you can't replace - customer meeting time.
— THE SYSTEM MANAGERS
Ironically, the people that automate their jobs with AI will always have a job. They become owners of the AI systems - agent managers. We have many examples of these people at ClickUp.
The underlying systems in which we operate are absolutely critical to get right. I think most companies are delusional to think they can iterate on existing systems and compete in this new world.
You must create enough disruption so that old systems are deprecated entirely. If there's any definition for 'AI native' that's what it is.
— THE FRONT-LINERS
In a world that will become saturated with AI communication, the human touch will matter more than anything to customers.
This is a bottleneck that you shouldn't replace - even when agents are high enough quality to do video meetings.
One-on-one meeting time with customers is something that shouldn't be automated. The systems around the meetings should be - so that front-liners spend nearly 100% of their time with customers.
REWARDING 100X IMPACT
In a world where companies are able to do so much more with less, where does that excess money go?
In our case, much of the savings in this new operating model will flow directly back to those that enabled it.
We must reward people that create productivity accordingly. This aligns incentives on both sides. Plus, in a world where your best people create 100x impact, you can't afford to lose them.
You should aim to retain these employees for decades. The context they have and their ability to efficiently orchestrate and review will be nearly impossible to replace.
Compensation bands of today should be thrown out the door. We're introducing $1 million cash/year salary bands with a path available to nearly everyone in the company if they produce 100x impact by creating or managing AI systems.
THE FUTURE
Nearly every company will make changes like these. The ones that do it proactively will define what comes next.
The future is not fewer people. It's different work, new roles, and better rewards for those who embrace it. We're already seeing entirely new roles emerge, like Agent Managers, that didn't exist a year ago.
ClickUp is positioning to lead this shift, not just internally, but for our customers too. I've never been more certain about where we're headed.
Most teams juggle docs, chat, tasks, CRM, bookings, and dashboards across too many tools.
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Meet our newest STPL member, @orithellama 👋
Julian is building at the intersection of startups, AI and crypto as the founder of @pulsar_spaces. He focuses on simplifying how modern teams operate and ship on @solana.
When he’s not coding, he’s coding [and drinking double espresso's] ☕️
Welcome, Julian! 🫡
Real-time team collaboration, AI agents, video tutorials, automations and more coming to @pulsar_spaces in the coming weeks.
Shipping Pulsar V1.5.8 over the weekend.
1. Booking system -> adding .ics files + calendar integrations
2. Revised landing dashboard
3. Updated Pulsar Payments and Billing page
4. Pulsar CRM + Telegram automations [live]
5. Deal flow automations
6. Improved wiki & docs for articles, docs and technical docs
7. Improved reporting templates
8. Improved GANTT timelines
9. Offline mode
10. Improved @NotionHQ one-click-imports
11. SCIM coming for enterprise plans
Check the new booking system here:
https://t.co/izvt6EKt3V
-> Booking pages are completely brand-able on Core and above plans.
Check Notion vc Pulsar here:
https://t.co/emewk4q7yn
Updates for Pulsar V1.6
1. Improved file management system
Updates for Pulsar V1.6.4
1. Pulsar Notetaker and full google suite integration
Updates for Pulsar V1.7+
1. Web2 -> web3 toggle
@___DW3@pulsar_spaces@solana David is also actively creating content across multiple platforms such as youtube and Skool on how-to's for AI.
https://t.co/3nIvVVHMGA
Introducing the fifth member of Pulsar DAO:
@___DW3!
David West is building at the intersection of AI and creativity.
Through Studio West Creatives, he combines AI-powered creative production with operational systems that help businesses actually scale. Not just visuals, but the infrastructure behind them workflows, agents, automation.
See more on @ https://t.co/Fp03eVRnqc.
His background in cybersecurity and solutions engineering adds a layer most creatives don’t have: he understands systems, risk and how things break (and how to fix them).
From AI-generated brand campaigns to full operating systems for companies, his work sits between art and execution.
That kind of thinking aligns strongly with how we build at Pulsar: tools shouldn’t just look good, they should work under pressure.
We’re excited to welcome David as an early member of Pulsar DAO. As we continue building @pulsar_spaces, having builders who understand both creativity and systems matters.
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Create your free account here:
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It’s all stupid until it works. Then everyone will want to be your friend. Stay confident even when most of the world doubts you. That’s the literal habit of all the greats.
If the Epstein files were full of Black men, the arrests would be done, the mugshots public, and the prison sentences handed down. Justice isn’t slow it’s f**king selective.
Society is built on the assumption that humans must break down by 80 if not earlier. With research and acceleration driven by technology, 100 will be the new 60s!
Mark Cuban is right: Software is dead.
There are 33 million companies in the US.
99% of them have zero clue how to use AI.
They don't need a "SaaS" subscription.
They need a custom workforce.
I’m 25. I’m building that workforce for $50/mo.
- OpenClaw (Autonomous)
- MiniMax M2.5 (The Brains)
- M4 Mac Mini (The Engine)
The next decade belongs to the architects, not the coders.
Hot shower every night. Warm bed. Food in the fridge. Truck in the garage with heated seats.
We live better than kings did 100 years ago and still complain.
American problems pale in comparison.
Reminder: Life’s pretty damn good.
The biggest opportunity to get super loaded right now is the entertainment industry.
Ai is about to bring about a creative renaissance.
All the money in Hollywood, Netflix, Amazon prime, actors and IPs is about to go solely to small teams of creators.
We will see 2-3 man billion $$ IPs.
Imagine Attack On Titan or the entire Hunger Games trilogy… but made by a team of 5 and they get all the money from it with almost no overhead outside marketing.
Imagine if George RR was able to produce and distribute Game of Thrones with his own small in house team.
9 and 10 figure pay days left and right without even having to exit.
People are not quite seeing the scale of this. The next Walt Disney of AI is being born right now.
i've said this once and i'll say it again
AI video is going to fully take over every form of distribution in 2026
if it's currently being manually recorded, by the end of this year there will be an AI doing it
if anything in your business uses content, soon all of that will be AI generated
if you're not going all in on this right now you're about to get gapped by people in your industry who are
this article shows it. 10+ minute videos from one
prompt...
narrative memory that tracks characters and plot throughout the entire video. native lip-sync. storyboard controls.
this is just the beginning....