An IB's greatest asset isn't their follower count.
It's the trust they've accumulated with their community over years.
The commercial question is:
How do you convert that trust into economic value without destroying it?
I don't think recommending a broker automatically makes a community less authentic.
The problem is when the recommendation is driven by the commission rather than the value to the community.
You can monetize trust ethically.
But once people realize you're consistently recommending whoever pays you the most, the asset disappears.
One of the best things I've seen work in partner distribution:
Stop thinking about sponsorship as a one-day event.
We tested a 6–8 week sponsorship horizon instead.
Instead of:
Event → money → event ends → relationship resets
we created:
Preparation → content → engagement → event → follow-up → continued activation.
The difference wasn't simply more money.
It was giving the partnership enough time to compound.
I'm becoming increasingly convinced that distribution needs time horizons, not just budgets.
START INVESTING!
If you cannot build the bridge today, lay a stone.
If you cannot write the book today, write the first sentence.
Delay is spiritual decay, but motion is spiritual multiplication.