Arirang by BTS is on pace to become the best selling kpop album globally of all time, currently at 12.5M units (according to chartmasters).
They are projected to surpass their own album, Be (14.8M).
it takes an incredible amount of courage, even sadness, to realise that a dream is no longer a dream because its very foundation is rotten.
some people spend their entire lives chasing something, and when they finally discover it’s built on prejudice, unfairness, and flawed values, they don’t know how to walk away. BTS did.
I deeply admire their strength to let go of something they once dreamed of because they recognised it no longer represented what they believed in. they could have won their first grammy, but they chose integrity, conviction, respect for music and their peers instead.
that choice says more about their character than any trophy ever could.
and it’s not lost on me that they’re able to stand up for themselves because they know they’ve got army behind them regardless of the repercussions the industry tries to punish them with. fandom power = freedom!!!
paving the way doesnt always mean the first to win an award, it means the one who makes impact where it matters and allows for those who follow in their footsteps to be seen and treated fairly too. that is what bts are doing, and that takes courage
two things were dangled in front of bts for the longest time. military exemption and the grammy. and in both cases they took the reins of the systems that tied them to exploitative schemes with the promise of a reward that was always just out of reach. hope they feel lighter now
Sometimes the bravest decision isn't chasing what you've always wanted, it's choosing yourself instead. If a space repeatedly makes you feel unseen or unwelcome, protecting your peace is never a loss. BTS continues to teach that lesson to me.
I don't think people fully understand the magnitude of this decision.
Some of the music industry's most respected producers, writers, engineers, and creatives worked on ARIRANG. A project built to the highest artistic standard. One producer even spoke publicly about hoping the album would receive Grammy recognition.
Then the Recording Academy introduced a category specifically for Asian pop.
And BTS chose not to submit.
Think about that. The biggest musical project of the year. One of the strongest commercial and artistic contenders. A project that could have competed across multiple major categories. It simply won't be in the race because the artists chose principle over prestige.
Moves like this don't happen often. When artists at BTS' level willingly walk away from the biggest stage in music, the conversation shifts because of what they refused to endorse.
and while were at it! fuck you @billboardcharts ! dont you for a second think we've forgot how many 'rules' youve added over the years because youre scared of the success and power these seven boys have
BTS spent years opening doors that weren’t built for them. now they have the freedom to decide which ones are worth walking through. bts are truly living legends.