The second story. Is that of the founder. The reject story. What it means to be a Reject. IMO, this is the story that will be told long-term and will be the true glue of the community.
Fundamental to an NFT or web3 project's success is the same thing that has been fundamental all along: story. People might ape in for different reasons, but what will make them stick is story (the why). And at the center of keeping that story alive will be community managers.
I'm in one project, SMR, where I've noticed two stories being told... stories that the community rallies around and tells to others. First, is that the art is amazing. This is true, but will have a short shelf life.