Adeola Olalere

B2C Copywriter.✍ || Tweets about sales funnels, persuasion, sales, and marketing🔥

[OlaOluwa Oluwasina @Olaoluwa_O3]

Here at Codes, Charts, and Cocktails. Ibadan.

Beyond the codes and charts, collaboration, community, and positioning are vital to driving innovation in/with Web3.

This is of course at the heart of education, and applying knowledge.👌

@women_in_defi @icecream_swap #CCCIBADAN

[Adeola Olalere @_adeolalere]

1. They resonate with your audience.

2. And also relate to your product or brand.

It's not just about telling stories.

Marketing is about your audience.♥️

[Adeola Olalere @_adeolalere]

Storytelling in marketing is different.

You've been told multiple times that stories sell.

But there's a vital part most people miss out.👇

Stories only sell when...

[Adeola Olalere @_adeolalere]

People are afraid to buy from a random stranger.

You have to earn their trust, and constantly demonstrate that you deserve their trust.✅

Trust is the most precious asset in this digital age.

[Adeola Olalere @_adeolalere]

The Internet is both Your Friend and Competition.

It gives your business an edge...

But it also increases skepticism.

[Adeola Olalere @_adeolalere]

@web3academy_ GM✈️

[Adeola Olalere @_adeolalere]

Will they make more money?

Will they get promoted at work because of your productivity guide?

....

Sell the end goal, not the product.

[Adeola Olalere @_adeolalere]

Your Product Is A Means To An End.

From the perspective of your audience, it's the end goal that matters.

e.g.

Will your stock market blueprint help them achieve retirement goals?

[Adeola Olalere @_adeolalere]

Unpopular Opinion.

You can motivate your audience without the f-word and its siblings.😅

"Don't fucking relent!!!"

"Get your ass up, you sloth"

Most of the motivation out there use the toxic positivity route already.

How about you choose empathy instead?

[Adeola Olalere @_adeolalere]

LEARN TO WALK THE TALK. (especially as a service provider)

If you can't do it, don't say it.

Otherwise, Just do it.✅

[Adeola Olalere @_adeolalere]

The most hurtful thing you can ever to do to your customers...

is to under-deliver on your promise.

Or not deliver at all.

This is a two-in-one blow to your brand.

• Customers lose trust in the brand.

• Your brand slowly loses relevance.

[Adeola Olalere @_adeolalere]

Two most important Copywriting Principles for B2C Brands.

1. Be Empathetic. Empathy will make you stand out from the competition.

Empathy will help you build a community for your brand.

2. Be Authentic.

[Adeola Olalere @_adeolalere]

2. Is it consistent (with your content pillars)?
1. What Impression does it give? Is it positive for your brand image?

Your Content is your brand story.
Don't just share. Make it worthwhile.

P.S. Part 1 in the previous post.

[Adeola Olalere @_adeolalere]

Telling your brand story one content at a time. (Pt. 2)

Here are five questions you want to sincerely answer before sharing that "One Content" (You can call it a checklist✌)

5. What is the goal? Always define the WHY.

4. Is it relevant to the audience?

3. Is it Relatable?

[Adeola Olalere @_adeolalere]

One Content at a time.

With Series of Peculiar Experiences.

That's how you build your brand in the heads of your audience.

Make every contact with your brand uniquely unforgettable.

Make it memorable.

Make it Valuable.

Make it one of a kind.

#BRAND #bran

[Adeola Olalere @_adeolalere]

Here's what to do Instead ...

✓ Understand them intimately.

✓ Connect with them.

✓ Give them hope, and inspire them.

[Adeola Olalere @_adeolalere]

Empathy will always win.✅

Empathy over fear-inducing marketing >>>

Fear is a powerful motivator to make people take action.

Only to the extent that you use it properly.

When it becomes the core of your messaging, it scares your audience off.

[Adeola Olalere @_adeolalere]

Beyond Demographics, know your audience intimately.

“There is your audience. There is the language. There are the words that they use.” – Eugene Schwartz

[Adeola Olalere @_adeolalere]

3. Earn their trust by demonstrating authority. Use case studies, social proof - show them how you've helped someone in their shoes, or how you've been in their shoes.

The key is to engage your prospects at every point.

[Adeola Olalere @_adeolalere]

How to use the KLT Factor to maximize Conversions.

K= Know.

L= Like.

T= Trust.

1. Make them know you (your brand) on a personal level by telling authentic stories. E.g: your product creation story, your hero story.

Share your experiences one story at a time.

[Adeola Olalere @_adeolalere]

2. Build the "Like" Factor by inspiring them and educating them.

Show them that you care about their problems and desires.